Experience

Foodstuffs North Island Limited

• New Zealand
• Retail
• 400 - 500 Employee

• Category Manager - Buyer

  • Jun 2021 - Present



Walgreens Boots Alliance

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Category Manager - Global Brands: Bath, Body & Mens

  • Jun 2019 - Jun 2020



Travel

• Travel

  • Jul 2018 - Apr 2019

  UK > India > Hawaii > Australia > NZ > UK UK > India > Hawaii > Australia > NZ > UK



pladis Global

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Grocery Category Controller (Senior Category Manager) - ASDA, Morrisons, Co-op, Iceland.

  • Jul 2017 - Jul 2018

  Pladis, previously known as United Biscuits is the largest branded & own brand biscuit manufacturer in the UK, with iconic British brands McVitie’s & Jacobs. Following being bought by Yildiz in late 2014, UB became pladis in 2016 incorporating existing UB, Godiva & Ülker brands.*Responsible for driving the category agenda across ASDA, Morrisons, Co-op & Iceland accounts within biscuits and snacks*Line management of three category managers*Retailer category strategy creation & implementation Show less

• Category Development Manager - Tesco

  • Nov 2016 - Jun 2017

• Category Development Manager - Morrisons

  • Apr 2014 - Oct 2016

  (Formerly United Biscuits)The largest food company in CEEMEA, Yildiz Holding, has brought together its core biscuit and confectionery businesses Godiva Chocolatier, United Biscuits, Ulker and DeMet’s Candy Company, to form a new global company, pladis. (June 2016)• Identifying and maximising opportunities to improve product offer, fixture productivity and both retailer & supplier sales through review of the biscuit category performance and trends• Highlighting key category & shopper insights & trends and presenting results of market data analysis to customers and internal stakeholders• Playing a key role in the preparation & implementation of the company brand and account plans• Managing the day to day category partnership with the buying and category teams at Morrisons. Show less

• Category Development Manager - Co-op & Waitrose

  • Feb 2013 - Mar 2014



Allied Bakeries | part of Associated British Foods plc

• United Kingdom
• Food and Beverage Manufacturing
• 700 & Above Employee

• Category Manager - Interim/Contract

  • Aug 2012 - Feb 2013

  Part of Associated British Foods, Allied Bakeries has top 10 UK grocery brand Kingsmill in its portfolio along with Burgen, Allinson and Sunblest - combining to an annual sales revenue of £420million. I was initially employed in a four month contract role which developed into seven months. My role was primarily ad-hoc projects supporting the wider category, marketing and sales teams. Part of Associated British Foods, Allied Bakeries has top 10 UK grocery brand Kingsmill in its portfolio along with Burgen, Allinson and Sunblest - combining to an annual sales revenue of £420million. I was initially employed in a four month contract role which developed into seven months. My role was primarily ad-hoc projects supporting the wider category, marketing and sales teams.



The Arnott's Group

• Australia
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Dec 2011 - May 2012

  • Develop and present annual brand marketing plans• Set, amend and manage budgets for designated brands• Work with external agencies to develop and deliver above and below the line campaigns• Through the use of Nielsen scan and consumer (Homescan) data - research, interpret and report on marketplace position and key initiatives (media, launch, activations)

• Category Manager

  • Jun 2010 - Dec 2011

  In this role I was responsible for bringing to life the consumer strategies set by marketing team through the retailer for the Campbell’s portfolio and ensuring benefit for both Campbell Arnotts and the retailer's category as a whole. I also managed the commercial relationship with Proctor & Gamble for the Pringles Brand in NZ.A broad role which included responsibilities such as: setting and analysing promotional strategy and ensuring implementation through key accounts; category reviews; launching new product initiatives & setting company objectives for those; full repsonsibility of the Campbell's & Pringles P&L and sales and financial forecasting. This role also covered shopper marketing activations from design to implementation. Show less



The Arnott's Group

• Australia
• Manufacturing
• 700 & Above Employee

• Account Manager

  • Sep 2009 - Jan 2010

  I was responsible for the Foodstuffs South Island account which is part of the national Foodstuffs co-operative. It makes up 17% of Campbell Arnott’s sales revenue and consists of two major banners – New World and Pak ‘n Save. In this role I was responsible for the promotional programme for both banners across all five Arnott’s categories, presenting new product initiatives, bottom up sales forecasting, and the management of the Key Account Sales Administrator who assisted with the day to day running of the accounts. Show less



Charlies Trading Company

• Auckland, New Zealand

• Account Manager

  • Jun 2008 - Jul 2009

  Charlies Trading Company is a leading beverage manufacturer with revenue of NZD$33million and 100+ employees in both NZ and Australia. Managed both the Foodstuffs Wellington and Foodstuffs Auckland Accounts across the chilled juice, ambient juice and carbonated beverage categories. In March 2009, I took up the responsibility of two territory managers in the Auckland region and two in the Lower North Island. Charlies Trading Company is a leading beverage manufacturer with revenue of NZD$33million and 100+ employees in both NZ and Australia. Managed both the Foodstuffs Wellington and Foodstuffs Auckland Accounts across the chilled juice, ambient juice and carbonated beverage categories. In March 2009, I took up the responsibility of two territory managers in the Auckland region and two in the Lower North Island.



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Territory Manager

  • Jan 2008 - May 2008

• Account Executive

  • Sep 2006 - Jan 2008

• Merchandiser

  • Mar 2006 - Sep 2006