Erica Kritsberg
Positioning Virtual Workshop at Product Marketing Alliance- Claim this Profile
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Bio
Credentials
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Pragmatic Marketing Certified – Level I (PMC-I)
Pragmatic MarketingAug, 2015- Nov, 2024
Experience
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Product Marketing Alliance
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United States
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Education
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100 - 200 Employee
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Positioning Virtual Workshop
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Dec 2022 - Present
The Positioning Virtual Workshop allows you to engage with essential insights, designed to define what makes your product unique, find your product’s place in the market, and excel in one of the most strategically impactful areas of your role.-Media: drop this link: certified.productmarketingalliance.com/p/positioning-workshop1 The Positioning Virtual Workshop allows you to engage with essential insights, designed to define what makes your product unique, find your product’s place in the market, and excel in one of the most strategically impactful areas of your role.-Media: drop this link: certified.productmarketingalliance.com/p/positioning-workshop1
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GovDocs, Inc
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United States
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Human Resources Services
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1 - 100 Employee
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Product Marketing Manager
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Jun 2015 - Present
Create and manage the marketing strategy for all GovDocs employment law compliance solutions, targeting multi-jurisdiction employers in the U.S. and CanadaDevelop, write and execute product positioning, marketing/promotional plans, sales/account management training resources and customer-facing collateralPresent monthly product demos to prospects and clientsResearch, create and manage personas and competitive informationLaunched platform solutions GovDocs Minimum Wage (2017) and GovDocs Paid Leave (2020)
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Product Marketing Manager
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Mar 2011 - Jun 2015
Set and executed annual marketing strategy for six online scientific research journals, as well as topic-specific campaigns to increase community engagement and article submissionsBuilt product awareness via social media, opt-in emails, digital advertising and print collateralCoordinated PLOS’ presence at and attended industry events/conferencesNegotiated sponsorships and vendor agreementsManaged PLOS digital advertising production program and freelance staff Set and executed annual marketing strategy for six online scientific research journals, as well as topic-specific campaigns to increase community engagement and article submissionsBuilt product awareness via social media, opt-in emails, digital advertising and print collateralCoordinated PLOS’ presence at and attended industry events/conferencesNegotiated sponsorships and vendor agreementsManaged PLOS digital advertising production program and freelance staff
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Thomson Reuters
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Canada
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Software Development
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700 & Above Employee
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Senior Marketer
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Jan 2007 - Nov 2009
Developed and implemented launch marketing plans for online legal research and productivity toolsLed and collaborated with a cross-functional team of product development, market research, finance, sales and creative colleagues up to product releaseManaged creation of sales collateral, direct mail and employee training toolsWrote and presented product demonstrations, marketing performance reports, etc., to sales and executive teamsLaunched Westlaw Legal Calendaring (2008) and Case Evaluator (2007)
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Marketer
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Aug 2006 - Dec 2006
Executed marketing plan tactics for Westlaw Litigator online legal productsCollaborated with internal business partners to build awareness and drive sales through marketing collateral, direct mail campaigns and advertisingWrote marketing copy (e.g., sell sheets, landing pages, email promotions, pitch letters) for sales and customer audiences
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MBI Publishing Company
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Manager, Automotive/Motorcycles
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Dec 2005 - Aug 2006
Managed marketing efforts for the Motorbooks imprint, including development and execution of biannual marketing plans for 120 new books per yearSecured book reviews and mentions in national and regional, general and enthusiast media, including the New York Times, Los Angeles Times, Newsweek, Road & Track, Motor Trend and AutomobileBuilt media contacts/reviewers database from scratch and maintained close relationships with editors, reporters and authorsCoordinated book signings and events with musician Billy F Gibbons (ZZ Top) at the Barrett-Jackson auction and SEMA (2005 – 2006)
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Publicist
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Jun 2003 - Dec 2005
Developed/executed publicity plans for approximately 120 new releases per year (across all imprints)Developed/created PR materials and corporate announcements for media placement, and the corporate websiteManaged third-party public relations projects and activities
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Freelance Copyeditor
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Mar 2003 - Mar 2004
Edited and formatted client documents and marketing materials Edited and formatted client documents and marketing materials
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Best Buy
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Retail
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700 & Above Employee
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Public Relations Specialist
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Jun 2002 - Jan 2003
Developed communications plans and wrote copy for executive announcements, speeches, presentations and news releases for employee and consumer audiencesCreated and released the Geek Squad acquisition employee communication plan (2002)
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Senior Communications Specialist
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Jun 2000 - Jul 2002
Worked with business partners, executive and communications teams to write plans, executive messages/talking points, publications, presentations, manuals and brochures for employee audiencesLaunched and served as first editor of The Tag, Best Buy’s companywide magazine (2001) and Tagline, a bi-weekly internal newsletter (1999 – 2001)
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Communications Specialist
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Jun 1999 - Jun 2000
Wrote and edited internal communication pieces, including newsletters, magazines, training manuals and posters for various employee audiences
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Education
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1993 - 1996
Minnesota State University, Mankato
Bachelor of Science, Mass Communications, Public Relations -
1991 - 1993
Rowan University
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