Erica Klair
Director of Marketing and Communications at Abilis- Claim this Profile
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Bio
Tim Donovan
I had the great fortune of working with Erica at MasterCard both as a colleague and then as her manager. As her colleague, I can honestly say that there were few who matched her passion and ability to build strong relationships and mutually beneficial results for her clients and company. As her manager, I was struck by her creative mind and infectious energy. She had an uncanny ability to draw people in and make them want to work with her to solve key business challenges. And, as a manager herself, she used her keen instincts about people - all at different stages in their career and professional development - to motivate them and create a high-performing team. You would be wise to hire Erica. She's a gem.
LinkedIn User
I have been privileged to work with and for Erica over many years. She is an inspired, energetic leader with a natural ability to manage teams and clients. Erica has deep knowledge of Sales and Marketing, strong business acumen and has excelled at delivering business results throughout her career. Erica is smart, positive and passionate and gives her all to her work and colleagues. I consider myself very fortunate to have benefited from her skills and experience and highly recommend Erica as a top performer.
Tim Donovan
I had the great fortune of working with Erica at MasterCard both as a colleague and then as her manager. As her colleague, I can honestly say that there were few who matched her passion and ability to build strong relationships and mutually beneficial results for her clients and company. As her manager, I was struck by her creative mind and infectious energy. She had an uncanny ability to draw people in and make them want to work with her to solve key business challenges. And, as a manager herself, she used her keen instincts about people - all at different stages in their career and professional development - to motivate them and create a high-performing team. You would be wise to hire Erica. She's a gem.
LinkedIn User
I have been privileged to work with and for Erica over many years. She is an inspired, energetic leader with a natural ability to manage teams and clients. Erica has deep knowledge of Sales and Marketing, strong business acumen and has excelled at delivering business results throughout her career. Erica is smart, positive and passionate and gives her all to her work and colleagues. I consider myself very fortunate to have benefited from her skills and experience and highly recommend Erica as a top performer.
Tim Donovan
I had the great fortune of working with Erica at MasterCard both as a colleague and then as her manager. As her colleague, I can honestly say that there were few who matched her passion and ability to build strong relationships and mutually beneficial results for her clients and company. As her manager, I was struck by her creative mind and infectious energy. She had an uncanny ability to draw people in and make them want to work with her to solve key business challenges. And, as a manager herself, she used her keen instincts about people - all at different stages in their career and professional development - to motivate them and create a high-performing team. You would be wise to hire Erica. She's a gem.
LinkedIn User
I have been privileged to work with and for Erica over many years. She is an inspired, energetic leader with a natural ability to manage teams and clients. Erica has deep knowledge of Sales and Marketing, strong business acumen and has excelled at delivering business results throughout her career. Erica is smart, positive and passionate and gives her all to her work and colleagues. I consider myself very fortunate to have benefited from her skills and experience and highly recommend Erica as a top performer.
Tim Donovan
I had the great fortune of working with Erica at MasterCard both as a colleague and then as her manager. As her colleague, I can honestly say that there were few who matched her passion and ability to build strong relationships and mutually beneficial results for her clients and company. As her manager, I was struck by her creative mind and infectious energy. She had an uncanny ability to draw people in and make them want to work with her to solve key business challenges. And, as a manager herself, she used her keen instincts about people - all at different stages in their career and professional development - to motivate them and create a high-performing team. You would be wise to hire Erica. She's a gem.
LinkedIn User
I have been privileged to work with and for Erica over many years. She is an inspired, energetic leader with a natural ability to manage teams and clients. Erica has deep knowledge of Sales and Marketing, strong business acumen and has excelled at delivering business results throughout her career. Erica is smart, positive and passionate and gives her all to her work and colleagues. I consider myself very fortunate to have benefited from her skills and experience and highly recommend Erica as a top performer.
Experience
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Abilis
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United States
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Non-profit Organizations
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1 - 100 Employee
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Director of Marketing and Communications
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May 2016 - Present
Chief Marketing executive responsible for Abilis’ marketing and communications strategy, advertising, public relations, creative development, social, digital and content marketing. Direct report to the CEO. Chief Marketing executive responsible for Abilis’ marketing and communications strategy, advertising, public relations, creative development, social, digital and content marketing. Direct report to the CEO.
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Grace Consulting
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Greater New York City Area
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Integrated Marketing & Communications Consultant
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Oct 2015 - May 2016
Accomplished marketing professional experienced in developing custom integrated marketing programs. Client projects below: - Created and developed client-facing integrated marketing campaign for global product launch. Developed marketing strategy, product positioning, research, creative strategy and development for above and below the line advertising. Worked with global creative and media agency to develop holistic marketing efforts. - New positioning and renaming strategy to rebrand a US merchant offers campaign to drive customer engagement and loyalty. - Developed micro website for new US product launch; included value proposition research and creative development. Promotion heavily focused on digital and mobile marketing. Show less
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Mastercard
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Vice President, US Customer Marketing & Issuer
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Sep 2011 - Oct 2015
Head of US Consumer Marketing Issuer Team.- Led a six-member marketing team within the U.S. market, the largest market globally. Held accountability for maximizing brand recognition, identifying target markets, defining best practices, and developing traditional, digital, event marketing programs and strategies to optimize brand, product, and service exposure across the top 100 U.S. issuers. - Developed U.S. business-to-business and business-to-consumer marketing strategies and solutions across Fortune 500 client relationships to deliver results, secure new accounts, and maximize usage and loyalty.- Partnered with internal sales, product teams, financial institutions and merchants to develop multi-channel turn-key marketing programs and custom tailored strategies focused on acquisition and usage to utilize with their customer base. - Brand campaign work included Priceless, PricelessSurprises, Priceless Cities, #OneMoreDay Travel, Priceless Causes/Stand Up to Cancer, Golf (PGA), Baseball (MLB), Grammys, music talent Beyonce, Gwen Stefanie, Justin Timberlake and culinary chef talent with Marcus Samuelson and Ludo Lefebvre. - Participated on brand pitches for new customer business - financial institutions and merchants. Show less
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Vice President, Senior Account Manager, Partnership Marketing & Sales
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Dec 2006 - Sep 2011
Managed MasterCard’s relationship with Barclaycard US management and partnership marketing within North America. - Managed an extended team to support multiple customer marketing engagement initiatives with Barclays in order to deliver strategic support to grow existing portfolios in a profitable manner. Additional responsibility included managing MasterCard's relationship with key strategic merchant partnerships with US Airways, Frontier Airlines, Midwest Airlines, Lufthansa, Barnes & Noble, Carnival Cruise Lines and Best Western.- Responsible for the development and implementation of acquisition and retention programs to co-brand partners preserving the delicate balance between brands; results include above plan performance on active partnership cards adding $500mm in incremental purchase volume annually. - Formulated marketing strategies (i.e. category expansion), based upon input from syndicated and proprietary consumer research, to grow revenues of co-brand portfolios with special care on post-acquisition strategies. Sought partnership opportunities to add value to the customer proposition and increase card spend. - Led deal pursuits and conversions for three co-brand deals; representing $80 million in revenue. - Successfully converted US Airways credit portfolio brand flip from Visa. - Record of exceeding financial and operational targets while maintaining a stellar record of relationship management. - Winner of Sales Awards in 2008, 2009, 2010 Show less
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Vice President, Emerging Payments and Consumer Credit Product Sales
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Apr 2005 - Nov 2006
Responsible for selling in contactless payments, mobile payments and credit products to US large and regional banks.
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National Football League (NFL)
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United States
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Spectator Sports
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700 & Above Employee
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Director, NFL Marketing & Sponsorships - Co-Brand
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Oct 2003 - Feb 2005
Group Head responsible for overseeing and managing NFL co-brand, club marketing and MBNA sponsorship. Created and launched first sports experiential rewards program in the credit card industry - NFL Extra Points. Manage marketing activities including brand strategy, marketing plan, advertising, digital marketing, research & insights, media buying and planning, public relations, agency management as well as traditional direct through consumer football club channels. - Won awards for innovative card program and marketing campaign. Show less
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Mastercard
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Vice President, Customer Group - New Business Development and Co-Branding
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Aug 2001 - Oct 2003
Led Account Management and Business Development responsibility for JP Morgan Chase co-branding/merchant relationships and rewards in the US. Overall development and management of: Account Strategy, Sales, Product Development, Marketing, and P&L accountability of $100MM+ annually. - Led the development and deployment of strategies to win market share for MasterCard, including deal pursuits and conversions. Deals included Continental Airlines, Wal-mart, Shell, Universal Studios and Subaru. - Developed new product to re-launch Shell retail co-brand under new rewards value proposition - Chase Freedom. Show less
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Vice President, Marketing Consulting Services (MC Advisors)
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Dec 1997 - Jul 2001
Group Head responsible for global underserved/non-prime consulting management practice. Led strategic work-streams, provided thought-leadership and share subject-matter expertise to large and small global financial institutions. Transitioned MasterCard Advisors from a free service differentiator to a revenue generating, fee-based, consulting solution that improved clients’ business performance with strategic and tactical marketing programs.
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Education
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Drexel University
Bachelor of Science in Business Adminstration, Marketing & Finance
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