Experience

Mamava, Inc.

• United States
• Hospitals and Health Care

• Product Marketing Director

  • Feb 2022 - Present

  Drive product communications and campaign strategies, including all go-to-market positioning and activities for new product launches, that create demand for products and increase sales.

• Marketing Project Manager

  • Jan 2020 - Feb 2022

  Prioritized and managed marketing and cross-functional team projects, building scopes, schedules, aligning stakeholders, developing content, directing design and seeing them through to on-time completion.



Revision Military

• United States
• Defense and Space Manufacturing
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2017 - Jan 2020

  Lead the strategic planning, concepting, development, and execution functions for Revision’s overall digital marketing landscape, including the corporate website, Intranet, e-commerce, advertising, e-mail marketing, search engine marketing, search engine optimization, social media, iBooks, video, branded content and other online brand initiatives, ensuring all digital campaigns grow the company’s web presence, on-line revenue, global brand awareness, constituent engagement, and employee recruitment efforts. Managed external agencies in the launch of Revision’s multi-lingual website portfolio and launch of RevisionOutdoor.com on Magento Commerce 2.0 platform and the company’s new SharePoint Intranet. Key constituent in the company’s go-to-market planning and execution. Show less

• Digital Marketing Specialist

  • Sep 2013 - Apr 2017

  Developed and implemented marketing strategies and managed brand presence across digital channels, with an emphasis on corporate website, corporate Intranet, social media platforms, e-commerce, advertising, email marketing, iBooks, and on-line surveys, to drive constituent engagement, increase on-line sales, and promote brand. Lead two major website initiatives: launching new German website and later replatoforming entire brand portfolio from Magento Community/WordPress to Magento Enterprise 2.0. Developed and deployed internal and external corporate communications campaigns and initiatives. Managed relationships with outside agencies, vendors, and freelancers. Show less



Pottery Barn

• United States
• Retail
• 700 & Above Employee

• Sales Associate (Part-Time)

  • Nov 2010 - Jan 2016

  Played an integral role in the design process, assessing the needs of the walk-in customer. Actively engaged with customers, using creative selling skills and comprehensive design knowledge to match the customer's needs, build meaningful and long-term relationships, while still maximizing company sales growth and profitability. Ensured furniture product and displays were maintained and set to brand standards. Specialized in wedding registry and in-home design services. Played an integral role in the design process, assessing the needs of the walk-in customer. Actively engaged with customers, using creative selling skills and comprehensive design knowledge to match the customer's needs, build meaningful and long-term relationships, while still maximizing company sales growth and profitability. Ensured furniture product and displays were maintained and set to brand standards. Specialized in wedding registry and in-home design services.



University of Vermont Athletics

• Marketing & Promotions Coordinator

  • Jul 2010 - Sep 2013

  Planned, directed and executed all in-game promotional efforts including the creation of game day scripts, management of music and videoboards, promotional activities and sponsorship activation, coordination of spirit squads, and management of game-day student staff and interns. Generated marketing collateral and content for the website, social media platforms, and community forum outlets. Planned and executed special events and community relations programs. Assisted in revenue generation through corporate sponsorship sales and managed account activation. Show less



Boston Breakers

• Executive Offices
• 1 - 100 Employee

• Communication Manager

  • Sep 2009 - Jul 2010

  Generated press coverage and organized community events to maximize regional awareness of the team. Managed the team's digital marketing and communications channels, developing e-mail newsletter and website content, optimizing social media and online strategies to promote ticket sales and other revenue-generating opportunities. Lead corporate sponsorship sales, including activation and fulfillment of contracts.

• Account Executive

  • Jun 2008 - Sep 2009

  Lead group and season ticket sales for Maine, New Hampshire, Vermont, and northern Massachusetts, building relationships with prospective clients through outbound telephone calls, board meetings, direct mail, speaking engagements, and tournament appearances, and provided superior customer service to client portfolio. Managed team's retail operations, including purchasing, e-comm and game day sales operations.



Boston Celtics

• United States
• Spectator Sports
• 200 - 300 Employee

• Media Relations Intern

  • Jan 2007 - May 2007

  Maintained media database, including team statistics and team and player news. Point-of-contact for all local and national media, developing media packets, approving and distributing game day credentials, dispersing real-time statistics, and recording and transcribing post-game player interviews. Assisted with planning and execution for community engagement events to build public relations for the organization. Maintained media database, including team statistics and team and player news. Point-of-contact for all local and national media, developing media packets, approving and distributing game day credentials, dispersing real-time statistics, and recording and transcribing post-game player interviews. Assisted with planning and execution for community engagement events to build public relations for the organization.



Rossignol Ski Company Inc

• United States
• Manufacturing
• 1 - 100 Employee

• Communications Intern

  • Jan 2006 - Jan 2006

  Developed press releases highlighting Rossignol athletes in the 2006 Winter Olympics. Assisted in the development of the 2006-2007 product catalogs and price lists, and created annual dealer program binders for distribution at Outdoor Retailer trade show. Lead market analysis project examining brand exposure in industry magazines and publications. Developed press releases highlighting Rossignol athletes in the 2006 Winter Olympics. Assisted in the development of the 2006-2007 product catalogs and price lists, and created annual dealer program binders for distribution at Outdoor Retailer trade show. Lead market analysis project examining brand exposure in industry magazines and publications.



University of Vermont

• United States
• Higher Education
• 700 & Above Employee

• Athletic Marketing & Promotions Intern

  • Jan 2005 - Jan 2005

  Lead the marketing and promotions staff, organizing promotional activities at men's and women's basketball and hockey games, and oversaw the planning and execution for the mascot, Rally's, annual birthday party. Designed and developed several branded marketing publications, including department newsletters, event invitations, and promotional flyers. Lead the marketing and promotions staff, organizing promotional activities at men's and women's basketball and hockey games, and oversaw the planning and execution for the mascot, Rally's, annual birthday party. Designed and developed several branded marketing publications, including department newsletters, event invitations, and promotional flyers.