Erica Hartshorne
Digital Marketing Leader, Americas at GGB Bearing Technology- Claim this Profile
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Bio
I had the opportunity to work with Erica on the marketing team at Visionary Brands for nearly two years. Erica is outgoing, personable, and the ideal social media manager. She is very creative and successfully drafted colorful blog posts on largely technical subjects. Through social channels, Erica found creative ways to turn customer conversations into selling opportunities. It was a pleasure to collaborate with Erica and I would highly recommend her!
I had the opportunity to work with Erica on the marketing team at Visionary Brands for nearly two years. Erica is outgoing, personable, and the ideal social media manager. She is very creative and successfully drafted colorful blog posts on largely technical subjects. Through social channels, Erica found creative ways to turn customer conversations into selling opportunities. It was a pleasure to collaborate with Erica and I would highly recommend her!
I had the opportunity to work with Erica on the marketing team at Visionary Brands for nearly two years. Erica is outgoing, personable, and the ideal social media manager. She is very creative and successfully drafted colorful blog posts on largely technical subjects. Through social channels, Erica found creative ways to turn customer conversations into selling opportunities. It was a pleasure to collaborate with Erica and I would highly recommend her!
I had the opportunity to work with Erica on the marketing team at Visionary Brands for nearly two years. Erica is outgoing, personable, and the ideal social media manager. She is very creative and successfully drafted colorful blog posts on largely technical subjects. Through social channels, Erica found creative ways to turn customer conversations into selling opportunities. It was a pleasure to collaborate with Erica and I would highly recommend her!
Experience
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GGB Bearing Technology
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United States
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Industrial Machinery Manufacturing
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400 - 500 Employee
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Digital Marketing Leader, Americas
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Oct 2017 - Present
Oversees the Digital ExperienceManages Social Media, SEO and Media PlanningManaged and launched Multilanguage Website
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Server
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Jun 2010 - Present
• Communicate with customers including taking customers’ orders and dealing with any conflicts.• Responsible for preparing the establishment for patrons and closing the restaurant. • Provide excellent customer service resulting in developing loyal customers.
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Visionary Brands, Inc
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Advertising Services
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1 - 100 Employee
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E-Commerce Content & Social Media Coordinator
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Sep 2014 - Apr 2017
Manage social media accounts for four brands working to engage customer interaction to increase traffic.Create unique and engaging social media ad campaigns to build brand awareness and drive conversions.Develop original content for 4 brand websites, as well as any copy for email, creative and print materials.Interpret analytics tools for implementation of on-page optimization and maintenance of metadataManaged an account with outside SEO company to assist in efforts to improve organic search and traffic.Built an application and contract for sponsorship program in collaboration with sponsorship coordinator.
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Surety Title Company
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United States
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Real Estate
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100 - 200 Employee
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Marketing Assistant
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Apr 2013 - Sep 2014
Create print marketing materials, including flyers, postcards, and booklets using Illustrator & Photoshop. Work with realtors to meet deadlines for creating booklets and packages for new homes and open houses. Use Vertical Response software to create and execute email campaigns to market new listings and events.
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WebiMax
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Advertising Services
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1 - 100 Employee
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Online Marketing Associate/Assistant Project Manager to Web Design Team
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Jun 2011 - Jun 2012
• Promoted client’s companies by using SEO, social media, and placing links online to market the companies.• Worked with the sales team to develop proposals for each new client project.• Communicated with clients to keep projects on task.• Created real time blog comments for clients.
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Old Navy
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Nov 2005 - Dec 2010
• Assisted customers while providing excellent customer service.• Worked the cash register and credit card machine.• Worked to meet monthly credit card quota.• Prepared displays and stocked the floor with new merchandise.• Worked as a team to prepare the store for opening and closing.
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Education
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2007 - 2011
Rowan University
Bachelor of Arts (B.A.), Public relations/marketing -
2014 - 2014
Burlington County College
Personal Training Certification, Personal Training Certification -
2003 - 2007
Eastern High School
High School Diploma
Community
