Experience

Merrill Gardens

• United States
• Hospitality
• 400 - 500 Employee

• Director of Sales

  • Feb 2015 - Present

  -Responsible for the oversight of six stabilized communities and three new developments from groundbreaking to opening. Work with General Managers and Community Relations Directors to meet monthly budgeted census goals -Liaison between the Seattle Office and field on annual budgets, pricing, sales strategies, owner reports and market development. Review quarterly sales plans for each community to meet their goals. Use metrics, conversion ratios and sales data to ensure plan is solid -Brought focus community from 82% to 95% in 60 days through strategic planning that involved in building staff sales training, lead generation, increasing targeted closing ratios, community involvement and events -Pre-leased new communities in the range of 50%-85% before opening. Opened first of three communities at 35% in the first month without assisted living license -Conduct weekly sales calls for new development and focus communities. Hold regional monthly sales call for General Managers and Community Relations Directors -Responsible for developing and executing yearly sales training for company sales teams and General Managers -Recruit, hire and train new Community Relations Directors in the Pacific Northwest Region. Support General Managers in coaching, performance improvement, -Developed with analytic team sales metrics and dashboard to provide quick access to sales business for teams -Plan, organize and oversee the groundbreaking and grand opening events of new communities Show less



March of Dimes

• Non-profit Organizations
• 700 & Above Employee

• Divisional Director

  • May 2012 - Jan 2015

  -Responsible for the development and day-to-day management of projects and operational activities in accordance with Foundation standards and budget guidelines-Established work plans designed to meet goals and objectives within area of responsibility-Worked with lead volunteers and staff on March of Dimes signature walk event, March for Babies, as well as other signature special events including Signature Chefs and Nurse of the Year. Exceeded budget by 27% which contributed to Chapter winning Mission Triangle Award in 2013-Worked with key volunteer leadership, planned and executed to exceed Nurse of the Year budget by 20%. Led event to be fourth in the nation, 43% increase from prior year’s event-Developed, with State Director, staff and volunteers, a plan and schedule for division-wide fundraising campaigns to meet financial goals This includes working with the State Director on income and expense budgets, event logistics, volunteer recruitment, event evaluation and assessments-Developed and maintained relationships with corporate partners Show less

• New Teams Specialist

  • Jan 2012 - May 2012

  -Responsible for increasing revenues for veteran and new existing company teams in the Greater Puget Sound area for 2012 March for Babies. Newly created position for the Greater Puget Sound area -Develop and maintain relationships with corporate partners such as Starbucks Corporation, Perkins Coie and BECU Credit Union-Signed up 7 new teams within 6 weeks of starting position-Ability to quickly and efficiently qualify leads in order to assess revenue opportunities-Developed tracking systems, day-to-day management of projects and operational activities in accordance with Foundation standards and budget guidelines -Promoted to Divisional Director Show less



Tiny Footprints Guild

• United States

• Founder & President

  • Nov 2009 - Nov 2012

  The Tiny Footprints Guild is dedicated to raising awareness and funds that support the Global Alliance to Prevent Prematurity and Stillbirth (GAPPS), an initiative of Seattle Children's to champion those born with "tiny footprints". Through fundraising, guild raised $40,000 in first year of forming. The Tiny Footprints Guild is dedicated to raising awareness and funds that support the Global Alliance to Prevent Prematurity and Stillbirth (GAPPS), an initiative of Seattle Children's to champion those born with "tiny footprints". Through fundraising, guild raised $40,000 in first year of forming.



LM Hurley & Associates, a Senior Living Executive Search Firm

• Consultant Executive Recruiter

  • Jul 2010 - Dec 2011

  -Responsible for recruiting executive level positions for clients in the senior housing industry throughout the United States and Canada -Established recruiting requirements by studying organization plans and objectives for client’s needs -Built applicant sources by researching and contacting industry colleagues, internet and job posting sites to build candidate pipeline for client -Attracted applicants by cold calling, placing job advertisements, using newsgroups and job sites -Determined and evaluated applicant qualifications through phone interviews, analyzing responses and comparing qualifications to job requirements -Arranged client interviews by coordinating schedules between client and candidate -Prepared all candidate for interview with client to assure strong hiring outcome -Conducted debriefing after interview with client and candidate; complete reference checks -Improved organization attractiveness by recommending new policies and practices; monitoring job offers and compensation practices; emphasizing benefits and perks -Updated job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations Show less



Mercer Island Rotary

• United States
• Non-profit Organizations

• Program Committee Co-Chair

  • Jul 2010 - Jul 2011

  -Responsible for coordinating all aspects of weekly speaker program for lunch club -Recruited and scheduled speakers, ambassador during meetings -Oversaw programs for weekly meetings -Responsible for coordinating all aspects of weekly speaker program for lunch club -Recruited and scheduled speakers, ambassador during meetings -Oversaw programs for weekly meetings



Sound Options, Inc

• United States
• Medical Practices

• Director of Marketing

  • May 2008 - Jun 2010

  -Oversaw and implemented a full range of corporate marketing including extensive rebranding of company website -Developed national and local marketing strategies, materials and in-depth social media campaigns -Launched a variety of corporate partnerships in the national business arena -Prepared and executed annual communications plans -Presentations to professional sources to educate and advocate for qualify of life care issues -Increased inquiry business by 50% and client contracts by 40% -Doubled new dollar revenue in an 8 month period while cutting marketing expenditures by 30% Show less



Merrill Gardens, LLC

• United States

• Regional Marketing Director

  • Jan 2005 - Apr 2008

  -Managed all facets of sales and marketing for 11 communities in the Pacific Northwest, including the launch of 3 new communities -Increased regional census from 80% to 93% in under a year -Conducted weekly strategic sales conference calls with focused and census challenged buildings -Developed and presented semi-annual in-house sales training conferences for all 11 building Managers and Sales and Marketing Directors -Provided coaching, marketing support and strategic lead management review to increase closing rates and move leads forward through the sales process -Responsible for community marketing budget expenses within year to date budgeted goals -Coordinated training for all new hire Managers and Sales and Marketing Directors -Maintained monthly and quarterly marketing and census reports regarding move-ins, closing ratios, inquiries to tours ratios, etc. -Oversaw competitive analysis for all 11 communities as it relates to market rate evaluations, budgets to ensure appropriate responses to gain highest occupancy rates possible Analyzed market trends and suggest solutions to maintain community and company market edge through Quarterly competitive analysis -Researched, analyzed, and assisted in the market analysis for each community to successfully develop a measurable plan to impact occupancy and revenue -Positively impacted community perception of aging care needs through public presentations, one to one meetings, direct mail, advertising and concentrated communication efforts Show less



Alterra Healthcare

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Regional Sales Manger

  • Jan 2000 - Jan 2005

  -Responsible for all sales and marketing efforts of 24 communities in the Northwest area. Increased territory to include Oregon as of January 2004 -Grew regional sales from 88% occupancy to 96% occupancy in two years. Increased census of seven focus communities in region to over 100% stabled occupancy in one year -Analyzed and tracked market and sales trends through established tracking systems, sales tools and resources. Ensured development and execution of effective sales and marketing plans to achieve set goals -Assessed skill and ability of sales people in region. Coached, trained, motivated and took action when needed in conjunction with Residence Director. Recruited, selected and trained new sales people. Participated in the hiring and screening of new Residence Director candidates. Trained Directors on sales, marketing and communication practices upon hire and on an on-going base Show less



Emeritus

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Regional Director of Marketing

  • Jun 1995 - Dec 1999

  -Oversaw 10 assisted living communities in the Puget Sound area including two new developments -Assisted with marketing recruiting, training, advertising, strategic planning and growth of occupancy -Within this timeframe, also worked as a General Manager of a few communities -Initially started at Emeritus as receptionist and worked my way to a Regional Sales Manager. -Oversaw 10 assisted living communities in the Puget Sound area including two new developments -Assisted with marketing recruiting, training, advertising, strategic planning and growth of occupancy -Within this timeframe, also worked as a General Manager of a few communities -Initially started at Emeritus as receptionist and worked my way to a Regional Sales Manager.