Erica Givans

Branded Content Strategist at Gear Patrol
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, Colorado, United States, US
Languages
  • English -

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Ronnie Eder

Erica has worked for me remotely for about a year and excels at every opportunity. She is a self-starter and problem solver, working incredibly hard at every project and task. She is articulate and takes feedback in stride. Her upbeat energy shines through, even over video chat. I cannot give her enough praise and would absolutely recommend hiring her. Please feel free to reach out to me directly with any other questions.

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Credentials

  • Teaching English as a Foreign Language (TEFL)
    The TEFL Org | Market Leading Provider Of Courses To Teach English As A Foreign Language
    Nov, 2020
    - Nov, 2024

Experience

  • Gear Patrol
    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Branded Content Strategist
      • Jun 2022 - Present

  • Outside
    • United States
    • Technology, Information and Media
    • 300 - 400 Employee
    • Content Manager
      • Aug 2021 - May 2022

      Launched over 120 pieces of content in 2021 across all Outside Inc titlesComposed and Edited copy, both long form and social focusedHired and Managed Freelancers with expertise for articles, illustration, photo and video needsBuilt processes to promote consistency across contentAnalyzed data to optimize campaigns and direct strategy decisionsCollaborated with both external and internal teams to product content

    • Client Success Manager
      • Feb 2021 - Aug 2021

      Owned client communication on custom advertising campaigns Produced all custom content, including photo and video needsHired freelancers and talent based on content requirementsComposed insights and provided feedback based on campaign performance

    • Digital Ad Campaign Manager
      • Sep 2019 - Jan 2021

      Managed over $1mil in ad revenue Provided insights on marketing decisions for a diverse client portfolioCurated positive relationships with partners to guarantee return business Organized contracts and billing for all clients

  • College Outside, Inc.
    • United States
    • Sporting Goods
    • 1 - 100 Employee
    • Digital Marketing Assistant
      • Jan 2019 - Aug 2019

      Created case study that secured new businessExecuted ad campaign that recieved over 290k impressionsOrganized 2018 final reporting for brand partnersAssisted in execution of outdoor events across the country Strategized and executed opportunities for new growth

    • Marketing Intern
      • Aug 2018 - Dec 2018

      Established system for quarterly analytics reportingOptimized website for searchComposed copy for assorted marketing materialsDeveloped programming for collegiate ambassador programAssisted in interviewing and hiring of student ambassadors

  • LevLane
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Intern
      • May 2018 - Aug 2018

      Assured accuracy in vendor invoices and billing Contributed to media strategies for all plans Provided POV on potential partnerships Ordered ad space across diverse media Researched and resolved client inquiries Assured accuracy in vendor invoices and billing Contributed to media strategies for all plans Provided POV on potential partnerships Ordered ad space across diverse media Researched and resolved client inquiries

  • Publicis Health Media
    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Media Planning Intern
      • Jun 2017 - Aug 2017

      Developed client facing documents for planning Organized team materials to improve productivity Arranged meetings to establish new vendor relations Pitched original campaign for new business Developed client facing documents for planning Organized team materials to improve productivity Arranged meetings to establish new vendor relations Pitched original campaign for new business

  • The Temple News
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Account Executive
      • Jan 2016 - May 2016

      Pioneered native advertising capabilities Represented paper at College Media Business and Advertising Managers (CMBAM) Conference in Denver, CO Introduced new marketing opportunities to increase pick up rate Pioneered native advertising capabilities Represented paper at College Media Business and Advertising Managers (CMBAM) Conference in Denver, CO Introduced new marketing opportunities to increase pick up rate

Education

  • Temple University
    Bachelor of Arts - BA, Advertising Media Planning, Psychology Minor

Community

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