Erica Gerhart
Operations Manager at Phoscrete Corporation- Claim this Profile
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Bio
Experience
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Phoscrete Corporation
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United States
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Glass, Ceramics and Concrete Manufacturing
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1 - 100 Employee
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Operations Manager
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Oct 2015 - Present
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Spark* Creative Group, Inc.
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United States
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Design Services
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1 - 100 Employee
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Account Manager
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Mar 2015 - Sep 2015
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TMP Worldwide
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United States
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Advertising Services
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300 - 400 Employee
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Account/Project Manager
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Dec 2012 - Mar 2015
Primary Account - The Walt Disney Company, ABC, ESPN, HSN-Communicate with media vendors and client to develop and negotiate media contracts including high investment annual packages as well as quarterly packages to support immediate needs. -Lead the planning, initiation and execution of multiple projects, including media, collateral, creative concepts, and digital solutions that align to the company's overarching strategic goals.-Liaise between client and media to ensure campaigns are successfully launched and optimized accordingly -Execute communication strategies to advance brand reputation -Collaborate with colleagues to create holistic strategies and tactics that align to the clients overarching goals and objectives to evolve brand position, tone and voice. -Simultaneously manage multiple client relationships, project timelines and resources to align with milestone objectives in support of overarching strategies and company goals. -Analyze marketing strategies through market research, creative development, and trafficking. -Assist in the development of performance metrics to measure ROI for future media proposals.
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Zimmerman Advertising
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United States
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Advertising Services
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400 - 500 Employee
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Account Executive
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Jul 2011 - Dec 2012
Collaborate with senior staff on the planning and implementation of advertising and marketing initiatives for clients.Strategize with client market groups on creative development and marketing priorities.Advise clients of most effective advertising by monitoring trends and calculating return on investmentManage client's media planning, budgeting and execution, campaign execution and evaluation.Work with our co-op team to submit monthly spends on behalf of client to ensure accurate and timely submission and reimbursement.Display ongoing commitment to and passion of client's business/goals through communication, responsiveness and knowledge.Analyze, document, and report weekly sales along with phone and internet traffic leads.
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Account Coordinator
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Jul 2010 - Jul 2011
Planned, organized, activated, and monitored day-to-day processes within my account team.Interacted with clients daily.Performed market research and competitive analysis.Managed support departments to ensure accurate delivery of plans and timelines, creative, and billing.Developed presentation modules for agency and client use.Analyzed and reported weekly status of client sales.Trained two new account coordinators on all day-to-day functions.
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Education
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University of Central Florida
Bachelor of Science (B.S.), Psychology