Erica Fresh

Director of Content Operations at Pax8
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Contact Information
us****@****om
(386) 825-5501
Location
Salt Lake City, Utah, United States, US

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Experience

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Director of Content Operations
      • Jul 2022 - Present

    • United States
    • Computers and Electronics Manufacturing
    • 300 - 400 Employee
    • Director, Creative Operations
      • Feb 2021 - Jul 2022

      ZAGG's business model thrives on the ability to be agile for its many brands (mophie, Gear4, InvisibleShield, ZAGG, ZAGG Protect, IFROGZ). Consumer electronics are always changing, marketing platforms are always evolving, so must the operations of the marketing team. I create new processes that support an agile and ever changing environment. Covid-19 changed how we do business, which caused a significant decrease in size of teams while we have seen an increase in digital content, requiring even more inventive and efficient marketing strategies. I led the development of a project management machine allowing for only a 10% in task reduction while we were hit with a 40% staff reduction. I led a complete process overhaul for our go to market strategies. Creating a process that puts strategic thinking and alignment across all marketing functions, (Web, Channel, Creative, Brand, Social, PR, MSM etc.) while allowing for visibility and stability for all stakeholders. I've led over 2,000 projects and 26,000 diverse tasks over my 4 years at ZAGG. The tasks fulfilled for product launches, retail sets, franchise stores, marketing initiatives, corporate initiatives, digital promos, brand campaigns (including celebrity partnerships), product partnerships and brand collaborations. Pretty much any tangible assets you can physically see from packaging to billboards to Marshawn Lynch commercials I managed the strategy, resource allocation, work-back schedules, content strategy, content mapping and launch moments. I have led integrations of teams from 4 brands and 2 new categories that have been purchased or created under the house of brands. I have also designed a DAM process and system initiation across the entire company which focuses on content allocation. I oversee a team of project managers and content producers, which manage the workflow for video, photography, graphic design, copy writing, web design, 3d design, motion graphics, and freelance resources. Show less

    • Senior Creative Project Manager
      • Oct 2019 - Feb 2021

      ZAGG, Inc (Nasdaq:ZAGG) and its subsidiaries (the "company"​) design, produce and distribute creative mobile accessory solutions. The company's seven distinct brands -- ZAGG, IFROGZ, Braven, mophie, InvisibleShield, Halo, and Gear4 -- offer solutions such as keyboards, cases, screen protection, audio, and power management. At ZAGG I manage processes and operations for the global creative and marketing team. Strategically allocate resources for our internal creative team such as; Graphic Design, Video, Photography, Motion Graphics, 3D Design, Copywriting, Packaging Design, Web Design, for all brands and locations, while leading and mentoring a team of project managers. We process and manage projects for product launches, events, social media, channel marketing, sales (B2B and B2C), MSM, franchise locations, internal corporate initiatives, website/digital maintenance and promotions, and brand partnerships. I have implemented a new global operational process, a new digital asset management system, new project management tools, and aligned all efforts with all departments globally. We have increased our efficiency month over month as organization and structure is maintained and managed. I have been acknowledged by many organizations for my innovative work in project management, spoke at conferences, and I continue with ZAGG hoping to develop strategies and processes that will innovate the project management platform for years to come. Show less

    • Creative Project Manager
      • Mar 2018 - Oct 2019

      I process and manage projects for product launches, events, social media, channel marketing, sales (B2B and B2C), MSM, franchise locations, internal corporate initiatives, website/digital maintenance and promotions, and brand partnerships. I have implemented a new global operational process, a new digital asset management system, new project management tools, and aligned all efforts with all departments globally. We have increased our efficiency month over month as organization and structure is maintained and managed. I have been acknowledged by many organizations for my innovative work in project management, spoke at conferences, and I continue with ZAGG hoping to develop strategies and processes that will innovate the project management platform for years to come. Show less

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Creative Services Project Manager
      • May 2017 - Mar 2018

      - Oversee day-to-day production of design and photography projects. - Editing expert. - Manage an average of 150 projects at any given time. (Combination of short-term and long-term projects of varying complexity) - Developed and maintained relationships with clients. -Participate in kick-off meetings and coordinate with other teams to make sure a project gets completed on time. - Delegate tasks and analyze projects throughout the development process. - Implement processes for print, project submission, designers and project completion. - Working knowledge of Adobe Creative Suite. - Experience with Project Management tools such as Workfront, Excel, SharePoint, and Webdam Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales Coordinator
      • Jan 2016 - May 2017

      -Assisted with executive projects for domestic and international clients. -Built and maintained relationships with clients. -Created and managed retailer and supplier information including but not limited to: supplier contracts, SDS forms, RMAs, shipment tracking, catalog proofing, images, marketing, website/ client portal maintenance, new item setup forms, product roll outs, planogram maintenance/assistance, and certificates of insurance. -Created reports, arrange and edit planograms, catalog maintenance, coordinate with all departments to ensure project completion. -Managed social media for six brands. Including Instagram, Facebook, and twitter. Well versed in hootsuite. Show less

    • United States
    • Accounting
    • Administrative Assistant and PR Rep
      • Mar 2015 - Jun 2015

      • Personal assistant to the Mayor, town council, and human resources. • Created the city newsletter, updated website, managed social media outlets. • Set up new resident’s forms and permits. • Processed building permits and licenses. • Met with city service providers to ensure quality services to residents. • Personal assistant to the Mayor, town council, and human resources. • Created the city newsletter, updated website, managed social media outlets. • Set up new resident’s forms and permits. • Processed building permits and licenses. • Met with city service providers to ensure quality services to residents.

    • Human Resource Manager
      • Jun 2014 - Dec 2014

      -Grew the employee base from 50 to 120 in 3 months. -Work hand in hand with recruiter to ensure proper hiring efforts were managed. -Managed the day-to-day company processes.-Set up health care for the growing company-Created and maintained structure for employee files-Managed and set up company events.-Created process and procedures that build company moral, employee culture, and employee retention. -Well versed in Bamboo HR

    • Executive Administrative Assistant
      • Aug 2013 - Jun 2014

      • Handled scheduling for CEO, COO, and top level executives.• Maintained office flow while greeting guests and employees.• Managed company events including Friday lunches, holiday parties, yearly kickoffs, and company wide spiffs.

Education

  • Utah Valley University
    Bachelor of Science (BS), Anthropology
    2014 - 2016
  • Utah State University
    Bachelor of Science (B.S.), Cultural Anthropology
    2014 - 2015
  • Riverside City College
    2009 - 2013

Community

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