Erica Florencio

Head of Sales and Marketing at HESS GROUP International
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Contact Information
us****@****om
(386) 825-5501
Location
South Marylebone, England, United Kingdom, UK
Languages
  • Spanish Limited working proficiency
  • French Limited working proficiency
  • Portuguese Native or bilingual proficiency

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Bio

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Experience

    • United Kingdom
    • Investment Management
    • 1 - 100 Employee
    • Head of Sales and Marketing
      • May 2023 - Present

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Wholesale Sales Manager
      • Nov 2022 - Feb 2023

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Wholesale Sales Manager
      • Jun 2021 - Nov 2022

    • Greece
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Wholesale Manager (consulting)
      • Jan 2021 - Apr 2021

      https://marinaraphael.com https://marinaraphael.com

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Wholesale and Franchise Account Manager
      • Apr 2019 - Nov 2020

    • United Kingdom
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Wholesale Sales Executive
      • Apr 2018 - Apr 2019

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sales Marketing Manager
      • Nov 2016 - Jan 2018

      Wholesale & Marketing account manager looking after the key accounts in the company, including Mr Porter, Matches, Harrods, Selfridges, Galeries Lafayette and Boutique 1. Also responsible to research and prospect new accounts for the business. Manage and take responsibility of the sales of Mens, Childrenswear, Lifestyle and Bespoke collections. Constantly monitor sell-in, sell-out reports on key accounts, shop in shops, and distribution chain to guarantee a qualitative distribution. Maintain communications with key accounts on a regular basis and drive business through in season re-orders and new collections/capsule launches and events. Analyze performances, collect end of seasons report, swot analysis and feedback to refer back to management. Conduct ongoing product knowledge, guidance, encouragement and training sessions for store staff to improve results. Work closely together with the Finance team to manage any credit control/payment issues. Answer customer queries, develop solutions and make recommendations to management. Play an active role in support of marketing and PR activities, manage and arrange pop up installations and events at Harrods and Selfridges liaising with in house teams and external suppliers. Manage the sales process in ERP/CRM system (Net Suite). Represent the brand in international trade shows. Work closely to the production team, to ensure orders follow shipment schedules. Coordinate the warehouse team for stock checks and arranging daily shipments. Show less

    • United Kingdom
    • Retail
    • 400 - 500 Employee
    • Wholesale Account Executive
      • Feb 2013 - Nov 2016

      Wholesale executive responsible for presenting collections at customer meetings seeking to make a sale Working creatively and proactively to increase business growth Researching, assessing, and targeting potential clients Maintaining existing accounts and targeting dormant accounts Negotiating the terms of agreements and pricing Assist with the management of Showroom and European Trade shows Representing Liberty Art Fabrics at European trade exhibitions and other events Enter/Monitoring customer orders and resolve all pertinent issues Liaising with Production, Logistics and Customer Service team to ensure the best service is given at all times Sharing intelligence, best practice and sales strategies in order to optimise sales across the team Working closely with Sales and Marketing teams to maximise opportunities Show less

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Wholesale and Marketing Coordinator
      • Feb 2009 - Dec 2012

      Performing on a multitask position within e-commerce, marketing, customer service, wholesale and social media. Present collections at International trade shows, Micam and Premier Class. Update the social media of the brand, including Facebook, Twitter and blog updates. Create promotional newsletters and managing database. Deal with international sales agents and distributors. Manage online and Coordinate shipments with warehouse team. Arrange sample sales and creating new seasons line lists. Assist the wholesale clients to solve enquiries. Arrange deliveries with couriers, producing commercial invoices and delivery notes. Liaise with the warehouse to control stock and returns. Show less

    • Account Executive
      • Jan 2005 - May 2008

      Responsible for prospecting new clients and maintaining existing accounts. Responsible for prospecting new clients and maintaining existing accounts.

Education

  • Central Saint Martins College, London - UK
    Metal and Jewelry Arts
    2012 - 2012
  • Faculdades Integradas Rio Branco
    Bachelor's degree, Advertising and Marketing
    2000 - 2004
  • Colegio Rio Branco, São Paulo - Brazil

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