Erica A.
Director of Digital Marketing at Educational Networks, Inc.- Claim this Profile
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Topline Score
Bio
Nicole Taic
Not only a joy to be around but Erica epitomizes having that "roll-up-their-sleeves" kind of mindset. She is both physically and mentally attached to that mantra and will judo any obstacle that may come her way. If she doesn't know something, she'll quickly learn it and perfect it. If you're looking for a diligent, passionate and determined individual with a well-versed digital marketing background, Erica is your gal!
LinkedIn User
Erica is a dedicated employee always willing to go the extra mile for a project or a team. She is a self-starter and a very motivated learner. She works well collaborating with others and is a pleasure to be around.
Nicole Taic
Not only a joy to be around but Erica epitomizes having that "roll-up-their-sleeves" kind of mindset. She is both physically and mentally attached to that mantra and will judo any obstacle that may come her way. If she doesn't know something, she'll quickly learn it and perfect it. If you're looking for a diligent, passionate and determined individual with a well-versed digital marketing background, Erica is your gal!
LinkedIn User
Erica is a dedicated employee always willing to go the extra mile for a project or a team. She is a self-starter and a very motivated learner. She works well collaborating with others and is a pleasure to be around.
Nicole Taic
Not only a joy to be around but Erica epitomizes having that "roll-up-their-sleeves" kind of mindset. She is both physically and mentally attached to that mantra and will judo any obstacle that may come her way. If she doesn't know something, she'll quickly learn it and perfect it. If you're looking for a diligent, passionate and determined individual with a well-versed digital marketing background, Erica is your gal!
LinkedIn User
Erica is a dedicated employee always willing to go the extra mile for a project or a team. She is a self-starter and a very motivated learner. She works well collaborating with others and is a pleasure to be around.
Nicole Taic
Not only a joy to be around but Erica epitomizes having that "roll-up-their-sleeves" kind of mindset. She is both physically and mentally attached to that mantra and will judo any obstacle that may come her way. If she doesn't know something, she'll quickly learn it and perfect it. If you're looking for a diligent, passionate and determined individual with a well-versed digital marketing background, Erica is your gal!
LinkedIn User
Erica is a dedicated employee always willing to go the extra mile for a project or a team. She is a self-starter and a very motivated learner. She works well collaborating with others and is a pleasure to be around.
Credentials
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Graphic Design Foundations: Layout and Composition
LinkedInOct, 2018- Oct, 2024 -
Marketing to Humans
LinkedInOct, 2018- Oct, 2024 -
Pitching Your Ideas Strategically
LinkedInOct, 2018- Oct, 2024 -
The Science of Sales
LinkedInOct, 2018- Oct, 2024 -
Lead Generation Foundations
LinkedInSep, 2018- Oct, 2024 -
Managing Email Marketing Lists and Campaigns
LinkedInSep, 2018- Oct, 2024 -
Persuasive Selling
LinkedInAug, 2018- Oct, 2024 -
Writing a Proposal
LinkedInJul, 2018- Oct, 2024 -
Content Marketing
HubSpot AcademySep, 2017- Oct, 2024 -
Inbound Sales Certification
HubSpot AcademyJul, 2016- Oct, 2024 -
Email Marketing Certification
HubSpot AcademyJun, 2016- Oct, 2024 -
Inbound Certification
HubSpot AcademyJun, 2016- Oct, 2024
Experience
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Educational Networks, Inc.
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United States
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Software Development
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1 - 100 Employee
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Director of Digital Marketing
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Apr 2016 - Present
I lead all aspects of the daily digital marketing activities, including (but not limited to) the below: - manage and create all responses for school district request for proposals. - plan, write, and manually create 100+ email marketing campaigns for six different sales reps every quarter to generate warm leads. I also manage working with Upwork contractors to update and manage our email lists. - plan, design, and write social copy for all social media outlets to be scheduled out a month in advance - provide additional support to other team departments when needed - create internal communication guides - attend daily design meetings to collaborate and share feedback Show less
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Antly
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United States
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Software Development
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1 - 100 Employee
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Director of Communications
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Aug 2016 - Dec 2018
Work closely with the CEO and directors to plan, develop, and implement the company's marketing strategies, marketing communications, and public relations activities. Created a database of "ideal" potential clients from 0 to 2000+ leads. I planned, created, and executed quarterly sales email campaigns, and worked directly with the sales team to provide assets. Planned, designed, and wrote all social copy, in addition to paid media campaigns. ----------- Antly enables companies to build their own software development teams in Bangalore without requiring them to register in India as a corporation, and without all the hassles of setting up operations at a new location. We eliminate complex and lengthy processes and make it feasible even for the smallest teams. Show less
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eyeball digital
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Technology, Information and Internet
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1 - 100 Employee
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Content Strategist
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Jun 2013 - Apr 2016
-Client management and communications -Build strategies and social calendars based on data-driven insights, work closely with the Associate Creative Directors to execute social tactics and campaigns. -Analyze campaigns and turn qualitative data into recommendations and plans for optimizing social media campaigns -Develop email marketing strategies -Content management for a digital lifestyle magazine: create editorial calendars, timelines, contributor outreach, package up the content in a client-friendly manner, upload/format all approved content and schedule. Show less
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Swish Digital
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Advertising Services
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Copywriter & Link Building
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Oct 2012 - Jun 2013
Managed content creation, editorial calendar, and uploaded to the client's company blog daily: Hair Extension Company, Bathtub Refinishing Company, and a Travel Nursing company. Managed one other writer, providing editorial support, proofreading, etc. I was also an SEO ghost blogger producing content and press releases for a number of clients Health/Life Insurance, Microsoft Training, Home Inspections, 3D Scanning/Printing, Home Insurance. Managed content creation, editorial calendar, and uploaded to the client's company blog daily: Hair Extension Company, Bathtub Refinishing Company, and a Travel Nursing company. Managed one other writer, providing editorial support, proofreading, etc. I was also an SEO ghost blogger producing content and press releases for a number of clients Health/Life Insurance, Microsoft Training, Home Inspections, 3D Scanning/Printing, Home Insurance.
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Frontier Communications
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Telecommunications
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700 & Above Employee
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Consumer Assistance Team
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Sep 2008 - Mar 2009
Promoted directly out of training to work on the Consumer Assistance Team. I was responsible for retaining unsatisfied clients by resolving billing accounts, in addition to up-selling products to better client relations. Promoted directly out of training to work on the Consumer Assistance Team. I was responsible for retaining unsatisfied clients by resolving billing accounts, in addition to up-selling products to better client relations.
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Education
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2011 - 2012
Professional Internet Marketing
Certification, Search Engine Optimization -
Pagosa Springs High School
Community
