Experience

KLASSE14

• Hong Kong
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Product & Graphic Designer

  • Aug 2018 - Present

  • Design Watch & Jewellery that are consistent with the brand's DNA, be ordinarily unique. • Create in-store displays, pop-up stores and new shops from conception to delivery • Collaboration with other brands with innovative marketing strategy and event campaigns • Set up guideline for distributors that meets brand criteria. • Optimize UI solution & provide seamless online shopping experience • Design Watch & Jewellery that are consistent with the brand's DNA, be ordinarily unique. • Create in-store displays, pop-up stores and new shops from conception to delivery • Collaboration with other brands with innovative marketing strategy and event campaigns • Set up guideline for distributors that meets brand criteria. • Optimize UI solution & provide seamless online shopping experience



LAB Solution Limited

• Hong Kong SAR

• Senior Designer

  • May 2018 - Jul 2018

  Events / Exhibition / Shopping mall decoration Events / Exhibition / Shopping mall decoration



Outsources Production Co., Ltd.

• Hong Kong SAR

• Part Time 3D Designer

  • Nov 2017 - May 2018

  • Translate client's objectives and briefs into a comprehensive presentation. • Provide 2D/3D design and develop exciting visualisations with high impact renderings. Designs included exhibition booths, annual dinner, prom party decor, opening campaign event, pop-up store and shop design etc. • Provide manufacturing methodology and quality assurance on creative deliverables. • Translate client's objectives and briefs into a comprehensive presentation. • Provide 2D/3D design and develop exciting visualisations with high impact renderings. Designs included exhibition booths, annual dinner, prom party decor, opening campaign event, pop-up store and shop design etc. • Provide manufacturing methodology and quality assurance on creative deliverables.



City Super Limited

• Hong Kong
• Retail
• 100 - 200 Employee

• Senior Visual Merchandiser

  • Mar 2017 - Sep 2017

  • Perform visual merchandising in both City'Super and Log-on stores in accordance with corporate regulations. Improve the value of the corporate image to help enhance brand recognition and retail sales. • Oversee VM guidance from the Hong Kong headquarters to the Shanghai and Taiwan retailers. Creates display guidelines to ensure that visual standards are met, as well as a VM operational manual for daily shop maintenance. • Managing project scope and managing timeline with contractors, ensuring promotion areas and atrium set-up and dismantle plan in a cost-effective way. Show less



J&W Group Limited, Pro Cam-Fis

• Hong Kong SAR

• Marketing Associate (Visual Merchandiser)

  • Aug 2015 - Mar 2017

  • Execute and develop a comprehensive branding image, media planning, and marketing strategy. Designing and implementing ATL and BTL marketing activities and promotional campaigns. • Pitch seasonal Launch Campaign, responsibilities included designing and building theme corner for store VM, POP & POSM, website, social media and eCommerce management. • Sales events at T&T Bazaar, Yata, and Sogo, and other Clearance Outlet locations. Key liaison with contractors and vendors for new stores and pop-up store refurbishments in Hong Kong, as well as exhibits throughout China. Show less



Task Strategic Limited / Task Printing Press

• Hong Kong SAR

• Graphic Designer

  • Aug 2014 - May 2015

  • Manages media advertising, promotion and strategic planning. • Event design, such as PetModel, from planning to dismantle (set/stage building, decorations, photography, event coordinator, and move out) • Graphics design, such as Packaging, Catalogue, Event, and Booth designs. Pre-press/printing of red-pocket, calendar, and red banner mainly for pets. • Manages media advertising, promotion and strategic planning. • Event design, such as PetModel, from planning to dismantle (set/stage building, decorations, photography, event coordinator, and move out) • Graphics design, such as Packaging, Catalogue, Event, and Booth designs. Pre-press/printing of red-pocket, calendar, and red banner mainly for pets.



Sabatina

• Hong Kong SAR

• Visual Designer

  • Jan 2013 - May 2014

  • Management of Visual Branding for 3 shoe brands called Sabatina (HK), Pen-walking (HK), and Sabatina Holiday (China). • Advertising graphic design, exhibition & event design, poster, store layout decor / development / renovation design, merchandise presentation, and windows display were among my job duty. • Management of Visual Branding for 3 shoe brands called Sabatina (HK), Pen-walking (HK), and Sabatina Holiday (China). • Advertising graphic design, exhibition & event design, poster, store layout decor / development / renovation design, merchandise presentation, and windows display were among my job duty.



Darton Party Favor Limited

• Hong Kong

• Graphic Designer

  • Mar 2012 - Jul 2012

  • Licence design expertise, including collaboration with licencing representatives and the creation of party items in accordance with the style standards provided. • Creating prototypes and handcrafted examples to guarantee quality. • Produce marketing creative materials such as catalog/print advertising and proposals. • Licence design expertise, including collaboration with licencing representatives and the creation of party items in accordance with the style standards provided. • Creating prototypes and handcrafted examples to guarantee quality. • Produce marketing creative materials such as catalog/print advertising and proposals.



Eurogroup Far East Ltd

• Hong Kong

• Graphic Designer (Contract)

  • Jul 2011 - Sep 2011

  • Tracking the future marketing trend in order to create a Trend-book, which is a compact reference book with a variety of decorative themes for the customer's inspiration. • Responsible for layout design and packaging manufacture. • Tracking the future marketing trend in order to create a Trend-book, which is a compact reference book with a variety of decorative themes for the customer's inspiration. • Responsible for layout design and packaging manufacture.



Peninsula International Corp. Ltd., SABATINA

• Hong Kong SAR

• In-House Designer

  • Oct 2010 - Apr 2011

  • Promotional strategy, magazine/poster advertising, and catalogue design. • Product and souvenir packaging designs • Visual merchandising for stores and exhibit booths. • Promotional strategy, magazine/poster advertising, and catalogue design. • Product and souvenir packaging designs • Visual merchandising for stores and exhibit booths.



That’s Y living Magazine Limited

• Hong Kong SAR

• Sales & Marketing Executive / Graphic Designer

  • Mar 2010 - Oct 2010

  • In charge of professional presentations and database administration, as well as walk-in prospecting and cold calling. • The primary responsibility is to create layout and illustrative visuals for the magazine. • In charge of professional presentations and database administration, as well as walk-in prospecting and cold calling. • The primary responsibility is to create layout and illustrative visuals for the magazine.