Experience

ROCHIAS - Condiments transformés

• France
• Food Production
• 1 - 100 Employee

• Independent Entrepreneur

  • Nov 2019 - Present

  Clean & Clear label / Natural Ingredients for the food industry / Condiments (Garlic, Onions, Leek, Shallots...) in dry or wet forms Clean & Clear label / Natural Ingredients for the food industry / Condiments (Garlic, Onions, Leek, Shallots...) in dry or wet forms



Tereos

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Group Sales & Marketing Excellence Director

  • Jan 2017 - Nov 2019

  - Management of strategic transformation : multiple sales force/marketing merging into one single and central organization (120 FTE) (Europe) - Management of the marketing group (25 FTE) - Management / Design of the marketing services and sales excellence group (Category management, controlling and sales performance, communication, competitive intelligence, crm, sales analysts, continuous Improvement) - General manager of the Beghin-Meiji joint venture (between Tereos & Meiji, a japanese company), specializing in fiber (15 M€) Show less



Naturex

• France
• Wholesale
• 300 - 400 Employee

• SVP Marketing and Business Development

  • Jun 2016 - Dec 2016

  - Management of business units and marketing (Category marketing, Customer marketing and Marketing services)- Strategic planning

• Deputy COO

  • Nov 2013 - Jun 2016

  - Operations perimeter in Naturex: Sourcing, Manufacturing, Supply Chain, Sales, Marketing- Key area of focus: Process management, Sales & Operations planning, Marketing/Business Units Management, Business Development, Strategic Planning



Cesare Fiorucci S.p.A. (Rome - Italy)- Campofrio Food Group

• Rome Area, Italy

• Marketing and R&D Director

  • Jul 2011 - Jun 2013

  • Member of the Fiorucci Italy Board of Directors • Responsible for the group marketing strategy and associated plans, from annual to long range plan • Management of NPD and optimization process (recipes redefinition on more than 50% of the total portfolio) * Management of national and European brand positioning • Managed a team of 20 people • Turnover: 300 millions Euros • Reported to : CEO Main Achievements: total brand repositioning and brand identity redefinition, portfolio management (more than 30% sku’s reduction) and redefinition, innovation : 20% of total NS, most viewed campaign ever on You Tube: 2,5 millions views and a total of 24 millions OTS (www.potereesalumi.it or facebook) Show less



Campofrio Food Group

• Spain
• Food and Beverage Services
• 500 - 600 Employee

• Category Development and Innovation Dir.

  • Feb 2009 - Jul 2011

  • Member of the Business and Customer Development Corporate team of CFG • Selection, priorization and development of the European CFG category growth strategies, Management of CFG Innovation Committee • Defined common NPD process in all 7 CFG countries • Leaded Portfolio management/sku rationalization projects • Management of cross-countries projects (platforms and new products) • Reported to : SVP Marketing and Sales Main achievements: • Creation of the CFG Snacking Platform, managing over 125 millions Euros • Creation of the CFG R&D Centers of expertise (3 centers in Europe) • Managed of the CFG Innovation committee (Marketing Directors and R&D Directors of the 7 CFG countries) – total sales perimeter (innovation) : 160 millions Euros • Front-End Strategy project, aiming to defining the european category strategy roadmap Show less



Groupe Aoste

• Food and Beverage Manufacturing
• 300 - 400 Employee

• R&D Director

  • Aug 2006 - Oct 2009

  • Member of the Aoste Board of Directors • Responsible for global and transversal development and innovation (all networks : retail, export, food-service) : management of the overall innovation processes and recommendation to strategic platforms • Management of strategic projects in Optimisation (objective : cost reduction of 10 millions Euros, 6 plants involved) • Managed a team of 15 people composing 4 technological platforms • Reported to : CEO • Member of the Aoste Board of Directors • Responsible for global and transversal development and innovation (all networks : retail, export, food-service) : management of the overall innovation processes and recommendation to strategic platforms • Management of strategic projects in Optimisation (objective : cost reduction of 10 millions Euros, 6 plants involved) • Managed a team of 15 people composing 4 technological platforms • Reported to : CEO



Groupe Aoste - SARA LEE

• Business Unit Director

  • Mar 2003 - Jan 2006

  • Started up new Business Unit (strategic diversification toward the « convenience food market » ; first target : sandwiches) - Defined business plan and economic model + full Marketing and commercial management• Managed P&L • Set up of dedicated team (12 members : Salesforce, Marketing, Customer Service, R&D), Organization (including subcontractor for production), annual + 3 years business plans• Direct management of the national retailers (year 1 listings : Auchan, Atac, Carrefour, Champion, Cora, Monoprix, Leclerc, Intermarché)• Reported to : CEO Show less

• National Key Account manager

  • Jan 2001 - Mar 2003

  • National negotiations for the self-service range of products (Aoste, Justin Bridou, Cochonou, Calixte) with Auchan and Intermarché• Responsible for turnover (50 millions Euros) and profitability• Special Mission: Best practice initiatives on « meat snacks » in collaboration with the american commercial and marketing teams of Sara Lee Foods – USA • Reported to : Commercial Director

• Marketing Manager

  • Dec 1997 - Jan 2001

  • Managed entire annual and long term plan on the following brands : JUSTIN BRIDOU (first voice market share, 90% awareness), COCHONOU (93% awareness), CALIXTE • Defined and managed NPD funnel (launching of Justin Bridou Snacks, today biggest CFG Platform)• Managed of a 8 people team (Product managers, Assistant Product managers, Assistants)• Turnover : 150 millions Euros ; Value MS : 38%• Coordinated Media for Aoste Group within the « Media pool team » of Sara Lee (General policy definition for media buying)• Reported to : CEO Show less