Eric (Vaughn) Bowermaster
Director Marketing Communications at Data Science Automation- Claim this Profile
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Bio
Credentials
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Inbound Marketing and Methodology
HubSpot
Experience
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Data Science Automation
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United States
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Automation Machinery Manufacturing
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1 - 100 Employee
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Director Marketing Communications
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Oct 2013 - Present
Contracted to provide the necessary leadership and mentoring to position, market, and grow the business through B2B lead development and nurturing. Responsible for helping develop, execute, and manage the annual marketing plan, setting and managing budgets, and working with the CEO on growth initiatives and campaigns that have driven incremental sales. Plan, develop, and manage internal and external content through the company’s website, online advertising, social media, and other digital marketing activities. Utilize proven skill set that has consistently delivered above industry standard engagement and conversions through blogs, case studies, recruitment, newsletters, videos, and marketing collateral. Show less
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Vaughn Creative Group
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United States
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Advertising Services
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1 - 100 Employee
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Principal / Creative Director
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Mar 2004 - Present
Owner and operator of a full-service marketing communications firm headquartered in downtown Pittsburgh. Provide B2B and B2C solutions that help clients with their marketing and communication challenges to generate and nurture leads as well as grow revenue and market share through traditional and digital marketing. Responsibilities include talent acquisition and management of diversified professionals, developing annual marketing and integrated communication plans, project management, budget management and measurement, and helping clients navigate the buyer’s journey with new and innovative approaches to project development and implementation. Specialties: Digital marketing, social media management, web design, SEO, SEM, graphic design, brand identity development and management, videography, and event management. Show less
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Eaton
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Ireland
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Creative Director / Manager Creative Services
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Jun 1999 - Jul 2004
Conceptualized and implemented an internal creative services group as well as help start-up a new engineering services division. The group was instrumental in reducing the corporation’s marketing communications annual spending by 2.5MM dollars within the first two years of operation. Hired, trained, and managed internal and external resources and vendors which resulted in cost savings, streamlined project execution, and consistency in communicating the company's vision, mission, and values. Responsibilities included supporting the diversified business units with industry analysis, marketing strategies, project and product development, and implementation of traditional and digital marketing campaigns that helped generate sales opportunities and grow revenue. Show less
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Marketing Communications Manager
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Apr 1997 - Jun 1999
Recruited to design, build, and implement a marketing and brand identity for the newengineering services division.• Assisted the Marketing Manager with industry analysis, trending, and reporting• Developed and launched divisional website• Created and managed brand identity for new engineering services division• Developed and produced marketing brochures, sales aids, tradeshow graphics, uniforms, andfleet identification
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Education
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The Art Institutes
Bachelor of Science (BS), Design and Visual Communications, General
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