Experience

Praytell

• United States
• Advertising Services
• 100 - 200 Employee

• Account Director

  • Aug 2022 - Present

• Account Strategy Supervisor

  • Mar 2021 - Aug 2022



MikeWorldWide

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Senior Account Executive

  • Sep 2018 - Mar 2021

  Key Clients and Projects♦ Day-to-day lead for a range of clients including BIC Lighters, Funrise Toys and PUR Home♦ BIC EZ Reach Lighters: Led ideation, planning and execution of launch strategy and marketing campaign. Currently creating plans for 2021 marketing/PR initiatives and continuing to lead media strategy♦ Funrise Toys: Led multiple product launches and 2021 ideation. Achieved set KPIs resulting in client re-signing twice in 2020. Client work includes media strategy composition/execution, press release writing, award submissions and crisis communications♦ PUR Home: Led team of three in developing media strategy, marketing materials and planning from the ground up for newly acquired clientWWE♦ WrestleMania 35 and WWE Revolution: Drove global fan and media awareness around driving ticket sales, earned media coverage and fan engagement. ♦ Composed press releases and pitched superstar media tours♦ Staffed WrestleMania 35 eventYETI♦ Composed press release, messaging and launch materials around official launch of the YETI V Series Cooler♦ Planned and composed 2020 editorial calendar♦ Pitched product line for multiple gift guides and product reviewsThe Kentucky Derby♦ Staffed red carpet and post red-carpet suite, facilitating celebrity/spokesperson interviews704 Games♦ Led press release composition, embargoed media outreach with review codes, launch and sustained media outreach post-launch and supported media efforts around their esports NASCAR Heat Pro LeagueProfessional Fighters League♦ Promoted domestic and international fighters to local, national and global media. ♦ Led conversation around brand story to promote ticket sales and brand awareness outside of the MMA community♦ Staffed fight night events in Long Island and Atlantic City Show less

• Account Executive

  • Oct 2016 - Sep 2018

  Key Clients and ProjectsAlliance of American Football♦ Drove national and local awareness that led television ratings to a victory over the NBA during opening weekend and attendance of over 27k for the San Antonio home opener.♦ Planned and staffed multiple fan and media events including city announcement press conferences (summer/fall 2018) and game-day operation initiatives (spring 2019). ♦ Generated fan and media awareness around The Alliance of American Football app that included in-app gaming/betting, game broadcasts and ticket sales. Nikon♦ Planned and staffed multiple domestic and international media trips to promote the release of new Nikon cameras and lenses ♦ Composed press releases and product messaging documents♦ Pitched products for year-round pitch angles, gift guides and product reviews Show less

• Associate Account Executive

  • Oct 2015 - Oct 2016

  Key Clients and ProjectsMET-Rx♦ Facilitated content production shoots and media tours with professional athletes Cody Bellinger, Addison Russell, Justise Winslow and Leonard Fournette♦ Conducted media outreach, secured media interviews and facilitated deskside media tour with brand spokesperson and Denver Nuggets Strength Coach Steve Hess♦ Conducted media outreach for NFL Draft event with brand-sponsored athlete Joey BosaPremiere Boxing Champions♦ Conducted outreach for Premiere Boxing Champions fighters, resulting in secured placements with NBC.com, Askmen.com, CraveOnline.com and Maxim.com. TomTom♦ Prepared media list and conducted all aspects of media relations in support of brands entire fitness wearables library including the Spark Cardio+Music and Golfer 2 watchesGold’s Gym♦ Conducted all aspects of media relations around brand spokespeople, new gym openings and fitness campaignsKeurig♦ Develop media outreach plan and monitor for news around new Recyclable K-Cup products. El Jimador Tequila ♦ Planned and executed all media relations aspects around their National Margarita Day campaign. Show less

• Account Coordinator

  • Aug 2014 - Sep 2015

  Key Clients and ProjectsSouthern Comfort♦ Assist in development of public relations and marketing strategy for Southern Comfort’s 100 Proof relaunch resulting in 120M media impressions. ♦ Conduct all aspects of media relations prep and execution for Southern Comfort’s SHOTTASoCo campaign and celebrity partnership. ♦ Develop campaign and creative strategy for Southern Comfort’s award-winning “SoCo 2Go” Drone Delivery April Fool’s Day campaign resulting in 40M media impressions in 48-hour pitch window. ♦ Plan, staff and conduct media relations around Southern Comfort’s “World’s Largest Group Toast” event and celebrity partnership. ♦ Conduct all aspects of media relations prep and execution for Southern Comfort Gingerbread Spice (responsible for 74% of earned coverage) and Southern Comfort Caramel flavor launches.Monster Energy♦ Conducted all aspects of media relations around the 2015 Winter X Games in which I was responsible for 84% of earned coverage. ♦ Conducted all aspects of media relations around sponsored motocross team, Warrior Built, and their involvement in the Baja 500 race.Jack in the Box♦ Facilitate Jack in the Box “World’s Largest Coupon” event, including staffing media interviews and directing photo and video teams. ♦ Conducted all aspects media relations for multiple new product launches. Show less

• Associate

  • Feb 2014 - Aug 2014



LA 2024

• Los Angeles, CA

• Communications Coordinator

  • Nov 2013 - Feb 2014

  - Collect info on 2500+ contacts and organizations and input into Insightly database - Take part in conference calls with SCCOG and LA Sports Council executives to discuss strategies for Olympic bid campaign - Wrote original pieces to be used in LA 2024 presentation - Compiled materials and media to be used on LA 2024 website - Collect info on 2500+ contacts and organizations and input into Insightly database - Take part in conference calls with SCCOG and LA Sports Council executives to discuss strategies for Olympic bid campaign - Wrote original pieces to be used in LA 2024 presentation - Compiled materials and media to be used on LA 2024 website



UCLA

• United States
• Higher Education
• 700 & Above Employee

• Reunion Coordinator

  • Nov 2012 - Jul 2013

  - Assisted in the organization of seven class reunions for the upcoming year - Compiled and distributed minutes on monthly reunion committee member meetings - Managed 5,000 accounts of alumni information in Track Via software - Mediated between reunion committee volunteers and alumni relations office - Assisted in the organization of seven class reunions for the upcoming year - Compiled and distributed minutes on monthly reunion committee member meetings - Managed 5,000 accounts of alumni information in Track Via software - Mediated between reunion committee volunteers and alumni relations office



Los Angeles Sparks

• United States
• Spectator Sports
• 1 - 100 Employee

• Communications Coordinator

  • May 2012 - Nov 2012

  - Wrote 25+ pieces used for press releases and the bi-weekly team newsletter distributed at all home games - Managed and supervised website updates including top stories marquee - Directed 6 interns in completing administrative tasks and game day media check in and statistic distribution - Compiled media list for all home games and handled credential requests appropriately - Coordinated pre and post game coach and player interviews for various media outlets - Served as the direct liaison between the public and all entities of the organization - Updated games notes whenever applicable Show less



Madison Square Garden Entertainment Corp.

• United States
• Entertainment
• 700 & Above Employee

• Public Relations Intern

  • Aug 2011 - Dec 2011

  -Receive and compile daily headlines into groupings to be sent out to executives -Assist VP of Sports PR, Communications, Financial Communications, and Sports Publicity -Facilitate PR events involving the Knicks, Rangers, and Liberty teams -Fulfill daily duties of the department including compiling contact spreadsheets and handling media inquiries -Receive and compile daily headlines into groupings to be sent out to executives -Assist VP of Sports PR, Communications, Financial Communications, and Sports Publicity -Facilitate PR events involving the Knicks, Rangers, and Liberty teams -Fulfill daily duties of the department including compiling contact spreadsheets and handling media inquiries