Experience

MISS DIG 811

• United States
• Public Safety
• 1 - 100 Employee

• Director Of External Affairs

  • Nov 2021 - Present

• Education Specialist

  • Nov 2019 - Jan 2022

  Damage Prevention Professional



Cleaning Emu, LLC

• Business Owner

  • Sep 2017 - Sep 2019

  Owner and operator of full-service residential cleaning business, specializing in post-renovation and move in/move out cleaning. Accomplishments: • Successfully started company from the ground up and marketed to Metro Detroit community. • Gained the business and trust of Rising Phoenix Properties, LLC and Kendall Custom Homes among others. • Customer focused and excellent at building relationships, evidenced by continued referrals from satisfied customers. Owner and operator of full-service residential cleaning business, specializing in post-renovation and move in/move out cleaning. Accomplishments: • Successfully started company from the ground up and marketed to Metro Detroit community. • Gained the business and trust of Rising Phoenix Properties, LLC and Kendall Custom Homes among others. • Customer focused and excellent at building relationships, evidenced by continued referrals from satisfied customers.



Signature Movers/Muscular Moving Men

• Operations and Marketing Manager

  • Sep 2018 - Jul 2019

  Managed the day-to-day operations of local moving service provider; including personnel decisions, project management, job & staff scheduling, customer service, sales, and brand awareness & marketing.Accomplishments: • Increased revenue by providing excellent customer service to both potential customers and referral sources through relationship building, customized communication techniques, and product knowledge. • Successfully managed staff through positive coaching, thoughtful scheduling, and open communication. • Developed corporate responsibility strategy to maximize efficiency among various levels of organization. • Identified target referral audiences, and successfully entered into preferred vendor agreements. • Increased sales through in-person education, negotiation, business-to-business solicitation, and in-home sales. • Developed comprehensive marketing strategy for Michigan location.



MISS DIG 811

• United States
• Public Safety
• 1 - 100 Employee

• Director of Education & Marketing

  • Sep 2002 - Jul 2016

  Managed corporate marketing and communications functions; overseeing a $400,000 budget and 3-member team. Led all activities pertaining to brand management, PR, media relations, stakeholder training, product launches, advertising, education collateral, and trade-show marketing.Accomplishments: • Developed and launched mass-media & and print public awareness marketing campaigns that increased system usage by 27% over six years (2010-2016). • Identified promotional opportunities, crafted awareness strategies, collaborated with agencies and members leading to a 7% reduction in utility outages caused by failure to utilize the organization’s services (2015-2016). • Created training material including presentations, literature, scripts, and other educational resources resulting in a 13% decrease in overall state wide damages (2014-2015). • Wrote handbooks, brochures, and online training scripts that enhanced end-user understanding of system offerings and industry regulations. • Creatively mentored and managed remote, home-based, education and promotions team. • Influenced industry partners and state lawmakers resulting in the passage of new legislation (2013). • Demonstrated leadership as the elected Chairperson of the national marketing and education committee, Mark-It Madness (2016). • Partnered with internal and external stakeholders to develop awareness budgets and campaign strategies. • Spearheaded social media content to effectively disseminate MISS DIG values and messaging. • Negotiated with venues and vendors to conduct dozens of educational seminars throughout Michigan annually.