Lead, Social

• Feb 2022 - Present

Define short term and long term digital marketing goals, strategise communications and engagement strategy, as well as underline social media opportunities for B2B and B2C brands. I've also introduced processes, documentation, and framework to facilitate collaboration between client and agency.My role encompasses end to end social media strategies, from researching, planning, implementing and measuring success of said plans.

Account Management (Social) and Strategy

• Sep 2021 - Feb 2022

Social Media Strategist

• Apr 2021 - Present

Ventured as a freelance social media strategist under illumiverse — my personal brand of social media marketing services. A combo of illuminate and universe, I want to create meaningful relationships across the social space.I continuously help brands strengthen their social media presence and identify opportunities to drive engagement. Be it content planning, campaign conceptualisation to strategic planning, I'm happy to tackle all things social! Ventured as a freelance social media strategist under illumiverse — my personal brand of social media marketing services. A combo of illuminate and universe, I want to create meaningful relationships across the social space.I continuously help brands strengthen their social media presence and identify opportunities to drive engagement. Be it content planning, campaign conceptualisation to strategic planning, I'm happy to tackle all things social!

Consultant, Social

• Nov 2020 - Apr 2021

Lead social/digital communication strategies - from deciphering briefs, social listening, to establishing a framework to underline opportunities for businesses across multiple industries.Responsibilities also include building thought leadership strategies and profiling of industry leaders on social. Lead social/digital communication strategies - from deciphering briefs, social listening, to establishing a framework to underline opportunities for businesses across multiple industries.Responsibilities also include building thought leadership strategies and profiling of industry leaders on social.

Social Media Manager

• Jan 2020 - Nov 2020

Under the Consider iProspect and Lemonade businesses, I led a team of juniors on day to day social media management inclusive of planning, implementing and measuring performance of social campaigns. Responsibilities include social media strategic counsel, creative content management and client management — costings, performance tracking and taking in briefs.At the same time, I had the privilege to take on a smaller role as a media planning/buying expert, through various client briefs that require the support of digital media buys such as Facebook (and its Audience Network), Google Display Network and YouTube. The hands on experience has led to 2 big personal achievements during my time with the business — achieving the Facebook Blueprint Certified Media Planning Professional and Media Buying Professional certifications.

Senior Social Media Executive

• Mar 2018 - Dec 2019

Developed my passion for social media here! Blessed with the opportunity to work across multitude local and regional brands - from Cetaphil, Unilever, Schroders to products under the Heineken portfolio. Also really proud to be a core member of the team working on Heineken ciders (Apple Fox and Strongbow). From an initial digital/social project, turned into a social retainer and subsequently, a foot on the door to pitch and win the scope as the creative agency.Did I also mention that I'm part of the culture club where we organise really fun team initiatives and celebrations around festivities?

Digital Executive

• Oct 2017 - Mar 2018

First digital/social media stint! Had the pleasure working on Acer Malaysia, OCBC Malaysia and Motorola/Lenovo Singapore. First digital/social media stint! Had the pleasure working on Acer Malaysia, OCBC Malaysia and Motorola/Lenovo Singapore.