Experience

Gross Automation

• Automation Machinery Manufacturing
• 1 - 100 Employee

• Production & Marketing Manager

  • Jan 2020 - Present

  Senior Production Manager, reporting directly to President Lead a team of three senior engineers and three panel shop assemblers, overseeing scheduling, logistics, budget, safety and staffing Exceeded $1.2m annual production budget by 15% Develop, implement and audit quality control processes Marketing Manager, reporting directly to President Manage internal team of two in combination with an outside creative agency Craft, pitch & execute comprehensive marketing Initiatives Execute newsletter schedule leveraging customer relationship management (CRM) assets Regularly report and audit online performance KPI's, specifically pay per click (PPC), search engine optimization (SEO), and heatmap data ISO 9001:2015 Quality System Manager, overseeing company systems and overall compliance Successfully led two annual audits, with zero non conformances Identified additional margin and reduced lead time opportunities by introducing and implementing a vendor scorecard program Institutionalized On Time Delivery score card procedure Show less



Hayes Performance Systems

• United States
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jul 2014 - Jul 2019

  Manage Power and Bike PR & Media Nurture and grow personal, long term media relationship resulting in positive press Product seeding, technical product presentations, press release authoring and distribution Managed web, print, E-mail, social media, and internal communication Managed all brands (Hayes Disc Brake, Manitou Suspension, Answer, ProTaper, SUNringle, Wheelsmith) at all global customer levels: OEM, Distributor, Dealer, Media and Consumer Manage Power and Bike product introductions Site inspection, facility selection, media, customer and staff travel logistics, event staffing, scheduling, budget Mobile Marketing Program Reestablish and build brand and insure successful product sell thru the channel Product sales and service training at OEM, Distributor and the Dealer Defined and institutionalized program, staffed, created metrics, consistent reporting Doubled the program size, staffed, and deployed with urgency Sponsorship Manager Recruit salaried athletes, manage contracts, budget, execute marketing activation Branding Create and Implement Brand excitement program via Mobile Marketing Program Institute and police branding and logo guidelines Create and execute Social Media campaigns Advertising Assemble strategies coordinating with Product and Commercial Teams Executed and facilitated all advertising buys, budget, rate negotiation, and creative distribution Budget Creation and Accountability Create and manage business unit budget Advertising, Athletes, Road Show, Events, Promotional Elements Adjust mid cycle if needed, identifying opportunities Strategic Deployment Leader (Hoshin Kanri ) EBITA Training Team Member, 4 Block Team Lead, Current Power Division Team Leader Manage promotional element program Design, production, and distribution of softgoods, printed materials, and sales gifts Manage all North American trade show logistics and event details Branding, design, construction, and all team travel logistics Sea Otter Classic, Frostbike Show less



Hayes Performance Systems

• United States
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Product Manager

  • 2012 - 2014

  Disk Brake Product Manager Brought new products to market with a sense of urgency Navigated a saturated catagory, and identified unique opportunities Implement Voice of Customer interviews Competitive benchmarking Vendor negotiations Disk Brake Product Manager Brought new products to market with a sense of urgency Navigated a saturated catagory, and identified unique opportunities Implement Voice of Customer interviews Competitive benchmarking Vendor negotiations



Ray's Indoor Mountain Bike Park - Trek Bicycles

• Milwaukee, Wisconsin

• MARKETING MANAGER - SPONSORSHIP MANAGER - FACILITY GENERAL MANAGER

  • May 2010 - Jun 2012

  Marketing Manager Advertising Executed and facilitated all advertising buys and rate negotiation PR & Communications Managed all including web, print, E-mail, social media, and internal communication Event Activation Execute best in class events: coordinate attending media and pro athletes, food, travel, contests Sponsorship Manager Managed sponsorship and partnerships for both Milwaukee and Cleveland facilities National programs: Subaru, Chipotle, GoPro & RedBull Responsible for quarterly sponsor reporting Created and Institutinoalized tiered sponsorship program levels Responsible for sponsor representation and branding at both Milwaukee and Cleveland parks, websites, and all marketing materials Facility General Manager General Manager Interview and hire entire staff Insure customer experience & safety is excellent Facilitate and promote a fun work environment Manage extreme medical emergencies – hands on Created and Instutionalized company wide procedures Safety training/response/reporting procedure Rental bike tracking system, trackable paid entry process Assisted with Ray’s MTB acquisition by Trek Show less



SRAM, LLC

• United States
• Manufacturing
• 700 & Above Employee

• MTB Marketing Manager

  • May 1997 - Mar 2010

  Managed mountain bike PR & media relationships Product seeding, technical product presentations, press release authoring and distribution Managed product introduction events Site inspection, facility selection, media, customer and staff travel logistics, event staffing, scheduling Ex: RockShox Pike, Reba, Totem, Lyrik, Avid Elixir, CODE, Truvativ Hammerschmidt, SRAM XX Managed promotional element program Design, production, and distribution of softgoods, printed materials, and sales gifts Managed all North American trade show logistics and event details Staff clothing, expo design management, construction & installation, venue branding, hotel logistics Ex: Interbike, Sea Otter Classic, CABDA, Taipei, Crankworx Managed grassroots athlete sponsorship program Lead SRAM Internal Gear Hub and Drivetrain Training Instructor for SRAM Technical University Managed toll free customer service and technical support call in center Managed multiple CPSC recalls: tech support and media relations Show less



PEDAL AND SPOKE LIMITED

• Spectator Sports

• General Manager

  • 1988 - 1997

  General Manager for three years Lead in both repairs as well as retail sales Received formal sales training Received formal service training Implemented stores first point of sale system General Manager for three years Lead in both repairs as well as retail sales Received formal sales training Received formal service training Implemented stores first point of sale system