CRO & Growth Lead @Alohas

• Apr 2022 - Present

CRO/Analytics Lead @imagin

• Jan 2020 - Dec 2022

CRO & Analyst Specialist

• Nov 2018 - Jan 2020

Tareas de Digital Analyst: - Análisis de performance de la plataforma web. - Reportings periódicos - Implementación de etiquetas desde Tag Manager. Tareas CRO: - Creación de informes para detectar oportunidades y puntos de mejora. - Realización de hipótesis basadas en datos. - Realización de propuestas para mejorar la optimización. - Responsable de Testing: Planificar el roadmap de test de los diferentes flujos de optimización. Creación de A/B Test, Multivariant Tests y Personalizaciones Creación de informes con los resultados de los test.

Conversion Rate Optimization (CRO) Specialist

• Mar 2018 - Nov 2018

My responsibility as CRO Specialist is to optimize the user experience on the website and in the mobile app in order to improve the conversion rate. With ability to specify an online measurement plan, analyze the results, create data-driven hypotheses and deploy well-structured developments and tests to improve Web/App conversion and user experience. · Analysis and optimization of funnels/landing pages/digital strategys · Creation of data-driven hypothesis, proposals, developments and A/B tests. · Setup and traking of A/B Tests using Adobe Target/Optimizely (multi tests, personalization, split testing, experience targeting) · Strong analytical skills. Problem solving, critical thinker. Decisions and proposals are made based on data, experience using Adobe Analytics and Google Analytics. Also experienced in UX/UI analysis using heapmaps tools like Hotjar and Lucky Orange. · Team player, daily colaboration with e-commerce/digital/design/CRM teams, to organize, deploy tasks and discuss different proposals, analysis and new developments.

CRO Specialist

• Mar 2018 - Nov 2018

E-Commerce Manager at Elfen

• Mar 2016 - Jan 2018

Start-up e-commerce project. Entirely implemented from zero. On the creation phase , my main tasks where to implement a suitable CMS for the Project (Prestashop), design abd usability of the webpage, benchmark studies, prouct categorization and creation, module instalation, payment method implementation and also logistic thinking and implementation among others. Managing everything related to digital marketing, strategy and project managment. ◦ Design, define, execute and optimize SEM campaigns ( Adwords CPC, CPA, Display, Remarketing, Shooping). ◦ Design, build and optimize SEO Campaigns. SEO off-page (linkbuilding), and also implementation and optimization of SEO on-site (Keywords, meta-titles, descriptions, navegation, Google indexation, rich snipets, pagespeed insights, webmaster tools) ◦ Implementation of Afiliate marketing campaings (Affilinet), managment, analysis and content creation. ◦ Conversion rate optimization; analysis, and testing of conversion funnels (atraction funnels, sale funnels, post-sale funnels post) ◦ E-mail marketing, CRM, data base segmentation, lead generation and analysis , creation and set up of mailing campaigns. ◦ Social Media (Facebook, Instagram) Managment of social media. Ads and retargeting. ◦ Set up of marketplaces like Amazon and Ebay, upload and actualization of products, daily managment. Creation of daily, weekly and monthly reports with Google Analytics, to analyze project evolution and to identify and optimize actions (visits, CTR, CPC, CPA, Bounces, Drops, Sales, Conversion ratios, ROI). Constant testig of the overall website (campaings, landing pages, funnels) to improve performance and conversion ratios.

E-Commerce & Marketing Manager TuTiendadeVideojuegos.com

• Sep 2014 - Mar 2016

Responsible for the web managment. Tasks; web design, usability, optimization, web content, SEO, SEM and Comunity Manager tasks (50k social followers). Daily managment of Prestashop (CMS), module instalation, orders, code improvement and changes (CCS, PHP). Google Analytics traking and reporting, orders, revenue, order average value, impresions, visitors, CTR, conversion rate, ROI and web positioning. Promotion; Managment and creation of digital campaigns. Google Adwords, Facebook , Twitter, Youtube, Twitchtv (influencers). Also worked on some offline campaign Tv ads (PuntoPelota). One of the best achievements was to improve the final conversion ratio of custormers, starting from a 0,90% on 2014, to a final improvement of 1,39% on 2015.

SEO/SEM Manager Freelance

• 2013 - Aug 2014

Analysis, managment and optimization of SEO and SEM campaigns Always trying to look for profitable revenue, adapting to the needs and posibilities of every bussines. Analysis, managment and optimization of SEO and SEM campaigns Always trying to look for profitable revenue, adapting to the needs and posibilities of every bussines.

Webmaster

• Feb 2012 - Jan 2013

Diseño de la página web. Identificación de Keywords y posicionamiento orgánico en buscadores. Diseño de la página web. Identificación de Keywords y posicionamiento orgánico en buscadores.