Digital Merchandising Team Lead

• Mar 2023 - Present

Digital Merchandising Specialist

• Jul 2020 - Mar 2023

Senior Content Editor

• Aug 2018 - Jun 2020

• Helping to build multimillion-dollar mattress brands with a talented team of e-commerce professionals• Chief editorial overseer of Mattress-Reviews.com

Freelance Writer

• Sep 2010 - Mar 2019

Completed multiple paid projects for local businesses, including: • Clear Focus Financial • Overhaul Media • Intrinsic Works Inc. • Urban Fashion Group • Red Seal Financial Completed multiple paid projects for local businesses, including: • Clear Focus Financial • Overhaul Media • Intrinsic Works Inc. • Urban Fashion Group • Red Seal Financial

Web Content Editor

• Aug 2015 - Aug 2018

• Overseeing online merchandising for the following major product categories: · Electronics · Dining · Bedroom · Outdoors · Kids Furniture · Home Accents • Introducing custom reporting through Google Analytics to increase email revenue and create insights for: · Website merchandising · Online promotions · Flyers · Email engagement · Product boost/bury • Instituting site-wide SEO improvements in arrangement with third-party partners • Selecting products and developing content for "New Release Wednesday" and "Style Saturdays" emails • Writing subject lines and proofing copy for daily emails sent to hundreds of thousands of Canadians • Serving as corporate coordinator for the Partners for Life blood donor initiative • Managing editor of the B Home Blog • Master of ceremonies for the 2016 Corporate Christmas Party Show less

Digital Content Strategist

• Feb 2014 - Aug 2015

• Wrote content for over 60 automotive websites, including: landing pages, pay-per-click ads, newsletters, blog posts, eBulletins, digital display banners, staff bios, flat sheets, video scripts and bimonthly print articles • Instituted multi-round, rapid-fire A/B testing to optimize newsletter open rates and engagement • Used SEO principles and keyword research to help client web pages rank higher in Google organic search results pages • Oversaw the training and continued development of four junior copywriters Show less

Distribution Specialist

• Jul 2010 - Feb 2014

• Acted as liaison between four Alberta retail locations, buying managers, suppliers and 3rd-party shipping contractors to traffic merchandise between locations • Served as Acting Distribution Manager to cover vacation periods • Helped reform the interview and recruitment programs as part of a special task force • Investigated and resolved store inventory and shipping anomalies • Introduced a recycling program responsible for diverting 250+ bags of cellophane from the landfill • Acted as liaison between four Alberta retail locations, buying managers, suppliers and 3rd-party shipping contractors to traffic merchandise between locations • Served as Acting Distribution Manager to cover vacation periods • Helped reform the interview and recruitment programs as part of a special task force • Investigated and resolved store inventory and shipping anomalies • Introduced a recycling program responsible for diverting 250+ bags of cellophane from the landfill

Photojournalist (Internship)

• Nov 2010 - Nov 2010

"Newspaper work will not harm a young writer and could help him if he gets out of it in time." ~Ernest Hemingway to George Plimpton "Newspaper work will not harm a young writer and could help him if he gets out of it in time." ~Ernest Hemingway to George Plimpton

Project Support Assistant (S.T.E.P. Position)

• May 2009 - Aug 2009

• Assisted with the annual production of two print publications: EDinfo and Time to Choose • Updated government databases for all Alberta-based vocational flight and driving schools • Assisted with the annual production of two print publications: EDinfo and Time to Choose • Updated government databases for all Alberta-based vocational flight and driving schools