Experience

Soldier Unlimited

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President Operations

  • Feb 2020 - Present



Eric Mercer & Associates

• Professional Freelancer

  • Apr 2018 - Present

  Freelance consultant specializing in marketing, creative, and content strategy Freelance consultant specializing in marketing, creative, and content strategy



DX3

• Canada
• Media Production
• 1 - 100 Employee

• Director of Content

  • Jul 2016 - Apr 2018



SingularityU Canada

• Canada
• Think Tanks

• Content Programming

  • Apr 2017 - Nov 2017



Philip Mercer Toronto

• Retail Apparel and Fashion

• Co-Founder

  • Sep 2015 - Nov 2016

  Philip Mercer offers high quality hand-made men's shoes directly online at an affordable price. Philip Mercer offers high quality hand-made men's shoes directly online at an affordable price.



Stinson Design

• Canada
• Design
• 1 - 100 Employee

• Director Sales Business Development

  • Apr 2015 - Jul 2016

  - Managed all sales and client relations- Pitched new business and services to C-level executives in a wide variety of industries- Collaborated with the design team to incorporate creative direction and feedback from clients - Managed all sales and client relations- Pitched new business and services to C-level executives in a wide variety of industries- Collaborated with the design team to incorporate creative direction and feedback from clients



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Associate Brand Manager

  • Jan 2014 - Apr 2015

  Associate Brand Manager - Tide, Cheer, and Ivory Snow Brands- Managed P&G’s largest brand, worth $254 million in annual sales. Collaborated with top customer teams to ensure sufficient merchandising support across the business to deliver our targets and continue to grow. -- Managed the launch and growth of a new product line, Tide Simply Clean & Fresh, which has over delivered targets by 61% and is worth $5.6 million in sales after 6 months. Coordinated pricing and merchandising efforts with major customers to ensure support for the new product line

• Associate Brand Manager

  • Jul 2012 - Jan 2014

  Associate Brand Manager – Head & Shoulders, Pantene & Old Spice Brands• Directed the launch of Old Spice Hair products in Canada, which now represents $1.1 million in sales.• Managed the launch of 3 different product lines within the P&G Hair Care Category, over-delivering market share on each launch versus target by 20-35%. • Directed an athletic partnership & sampling program for a key target market that delivered 1.4 million samples, 8 million impressions and grew sales by 8% during the activation



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • May 2011 - Sep 2011

  Interned as an Assistant Brand Manager for Gillette and Old Spice brands.- Analyzed distribution and merchandising data from AC Nielsen to improve Gillette sales within 4 major retail customers; Collaborated with counterparts in Sales and Marketing in the U.S. to further drive business success of disposable razors in Canada, resulting in a 5 year Canadian Marketing plan for Gillette Disposables- Directed an advertising initiative with our digital agency, Proximity Canada, to develop a digital couponing program for a new Gillette product launch in Fall 2011; Reviewed, critiqued and approved several rounds of creative drafts, resulting in a digital program launch that educated consumers of the product’s benefits.



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• Program Coordinator

  • Jun 2010 - Sep 2010

  - Coordinated and managed 4 brand ambassadors that comprised the Toronto Street Sampling Team for Odwalla, a fruit beverage distributed by Coca-Cola; designed and orchestrated the implementation of the sampling schedule, resulting in Toronto region sample distribution to be 7% above target sample objectives- Organized and supervised the national program’s budget and expenses, demographic and market data reporting, and national program results reporting; developed a final reporting document with this data to exhibit the return on investment of the project to the client



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• Campus Ambassador

  • Sep 2009 - Apr 2010

  Recruited candidates in the UWO student body for various marketing programs at Mosaic through the organization of recruiting events and class presentations and promotions; referred 70 candidates to Mosaic Talent Acquisition resulting in several student hires, later leading to repeat hires of referred candidates Recruited candidates in the UWO student body for various marketing programs at Mosaic through the organization of recruiting events and class presentations and promotions; referred 70 candidates to Mosaic Talent Acquisition resulting in several student hires, later leading to repeat hires of referred candidates



MLSE (Maple Leaf Sports & Entertainment Partnership)

• Canada
• Spectator Sports
• 700 & Above Employee

• Broadcast Intern

  • Jun 2009 - Aug 2009

  Represented the student demographic as a Broadcast Intern at MSLE; developed online social network marketing efforts for the Toronto FC and GOLTV to promote the new acquisition and programming of GOLTV Represented the student demographic as a Broadcast Intern at MSLE; developed online social network marketing efforts for the Toronto FC and GOLTV to promote the new acquisition and programming of GOLTV