Experience

PRISM+

• Singapore
• Computers and Electronics Manufacturing
• 100 - 200 Employee

• Country Director

  • Oct 2020 - Present

  Malaysia, Australia & Philippines market Malaysia, Australia & Philippines market



Lazada Group

• Thailand
• Financial Services
• 1 - 100 Employee

• Category Director, Digital Goods

  • Jan 2020 - Oct 2020

  Build up a new category from ground zero to a strong team of 7 to achieve the highest MoM, YoY growth as well as highest conversion rate category in Lazada. Digital Goods Team works closely with Lazada tech team to create, test or optimize various project tech requirements. E.g online to offline, miniapp and utilities technology. Key projects: Shopping Malls onboarding, LazEat food coupon channel creation, Hotels and Government associations partnerships

• Senior Category Manager

  • Apr 2019 - Dec 2019

  Leading a team of 6 person overseeing Accessories & Home Appliances category

• Category Manager

  • Jul 2018 - Apr 2019

• Head of Electronics (Marketplace)

  • Feb 2018 - Jul 2018

• Local Category Manager (Accessories)

  • Jun 2017 - Jan 2018

  •Head largest category segment in terms of net merchandising value in Lazada and outperform with highest YoY growth% compared to company growth.•Collaborate on brands on strategic initiatives and involve in product road map planning for Lazada exclusive online skus•Highlights: First ecommerce marketplace platform to be awarded as Apple authorised reseller as well as exclusive launch of high demand Hello Kitty Ez-Link Charm: achieved top 5 net items sold among 6 Asean countries during 12.12 campaign. Show less



Fuji Xerox

• Australia
• Retail Office Equipment

• Assistant Retail Sales Manager

  • Feb 2016 - Apr 2017

  •Head retail business segment and report directly to Country Sales •Develop framework to maximize exposure in superstores/education/Ecommerce category.•Lead push into new Ecommerce/vertical partnerships

• Senior Retail Sales Executive

  • Apr 2014 - Jan 2016

  •Work closely with Sales Manager on monthly sell-in with distributors to ensure achievement of sales target for product segment.•Manage second tier channel partners and work closely with them to ensure sufficient stock allocations and forecast for their revenue growth.•Recruit, Assess and Develop new second tier channel partners to increase Singapore Retail coverage.

• Retail Sales Executive

  • Mar 2013 - Mar 2014

  •Integrate creative go-to-market strategies to Superstores channel to ensure growth and achieve with their targets, with minimum impact to bottom line.•Analyze on competitors offerings and react quickly to ensure Fuji Xerox maintain No.1 marketshare for LED printer segment•Implement industry first ever reward-risk target based commission for all Fuji Xerox Brand Ambassadors to get excellent expenses to printer sold ratio.