Experience

Westchase Charitable Foundation, 501(c)3 "Families Helping Families"

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Board of Directors

  • Mar 2022 - Present

  The mission of the WCF is to provide direct financial assistance to Tampa Bay families who have children or parents battling serious illness, or who are faced with severe family tragedy. The Westchase Charitable Foundation is a 501(c)3 non-profit charity that relies solely on fundraising, private and in-kind donations to help raise funds for their financial assistance programs. The mission of the WCF is to provide direct financial assistance to Tampa Bay families who have children or parents battling serious illness, or who are faced with severe family tragedy. The Westchase Charitable Foundation is a 501(c)3 non-profit charity that relies solely on fundraising, private and in-kind donations to help raise funds for their financial assistance programs.



Westchase Community Association

• United States
• Recreational Facilities
• 1 - 100 Employee

• Board of Directors - Vice President, Government Affairs

  • Apr 2020 - Present

  Board Member for the Westchase Community Association (approx. 3,500 homeowners). Responsible for setting policy, enforcing deed restrictions and overseeing the property management contract. Primary role is to engage and represent the association in all local government affairs (County Commissioners, Public Works, Transportation Authority, Law Enforcement, etc.). Board Member for the Westchase Community Association (approx. 3,500 homeowners). Responsible for setting policy, enforcing deed restrictions and overseeing the property management contract. Primary role is to engage and represent the association in all local government affairs (County Commissioners, Public Works, Transportation Authority, Law Enforcement, etc.).



Westchase Krewe Inc

• President

  • 2016 - Present

  Founder, President and "Captain" of the Westchase Krewe of Freebooters. Our Krewe serves as a social, leadership and charitable platform to serve our local community. We love the Tampa Bay area parades, but volunteerism and fundraising for local charities is a major part of our mission as well! Founder, President and "Captain" of the Westchase Krewe of Freebooters. Our Krewe serves as a social, leadership and charitable platform to serve our local community. We love the Tampa Bay area parades, but volunteerism and fundraising for local charities is a major part of our mission as well!



Anheuser-Busch InBev

• Ukraine
• Food and Beverage Services
• 1 - 100 Employee

• Director of Category Leadership

  • Sep 2011 - Nov 2018

  Direct collaborative category management functions across top national Grocery, Convenience, Drug and Dollar chains. Prioritize and allocate project resources. Develop and deliver innovative, shopper centric, data based business solutions. Engage key stakeholders and effectively present retail facing content and communications. Uncover opportunity gaps and formulate activation plans that drive increased sales and margin performance. Facilitate joint business planning and the implementation of national standards and best practices. Team lead for a network of category and space management professionals at retail.

• Category Manager

  • Mar 2007 - Sep 2011

  Leveraged data resources and shopper insights to provide direction, make recommendations and influence category performance. Delivered profitable business solutions that addressed priorities, anticipated needs and built strong customer relationships. Developed customized data management tools to offer unique insights into sales, share and margin performance. Worked closely with internal space managers to identify and implement effective merchandising and assortment plans.

• Sr. Retail Pricing Analyst

  • May 2004 - Mar 2007

  Coordinated pricing actions for Midwest states. Established local pricing and implemented changes in response to market activities. Evaluated the impact of pricing on revenue and profit delivery. Facilitated the communication of pricing initiatives and provided consultation and direction at all levels. Facilitated the development and achievement of annual revenue plans.

• Sr. Region Sales Manager

  • Jan 1999 - May 2004

  Primary contact and advisor to wholesaler partners in Massachusetts and Rhode Island. Managed the appropriate allocation of resources and identified investments needed to address growth opportunities and competitive gaps in the marketplace. Facilitated the development, coordination, and implementation of retail marketing and sales programs. Applied best practices and coached on performance drivers.

• Sr. Business Analyst

  • Jun 1997 - Jan 1999

  Provided field sales with information based selling tools to increase margin contribution and market share. Converted data into information and made recommendations through analysis review and evaluation. Prepared strategy presentations for senior management. Managed the internal reporting and communication of sales information and market trends.

• Marketing Coordinator

  • May 1995 - Jun 1997

  Responsible for the creation, sell-in and execution of local marketing programs to increase brand awareness, market share and distribution in retail accounts. Coordinated the implementation of national and regional sales promotions and marketing programs. Handled all aspects of promotional events, including budgeting. Negotiated with third party vendors to manage production and materials needs. Developed front-lines sales team incentives to support brand objectives. Assisted in the development and implementation of the annual business plan.

• Sales Representative

  • Aug 1993 - May 1995

  Developed product portfolios with retail customers. Provided total beer category management. Managed sales growth, merchandising, package distribution and customer satisfaction. Ensured package integrity and product quality standards were consistently maintained.

• Merchandiser/Relief Sales

  • May 1992 - May 1993

  Supported local and national marketing and sales efforts by installing promotional point-of-sale material in retail accounts. Built product displays to enhance brand image and grow impulse purchase opportunities for Anheuser-Busch products. Worked in multiple capacities, including relief sales, shelf merchandising, driver sales, stock rotation and product re-packaging. Supported local and national marketing and sales efforts by installing promotional point-of-sale material in retail accounts. Built product displays to enhance brand image and grow impulse purchase opportunities for Anheuser-Busch products. Worked in multiple capacities, including relief sales, shelf merchandising, driver sales, stock rotation and product re-packaging.