Experience

Onnit

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• VP of Sales

  • Nov 2017 - Present

• National Account Manager --> Director of Sales

  • Nov 2015 - Nov 2017



ETG Words, LLC

• Owner

  • Jan 2006 - Present

  Creative Content and ESL (English as a Second Language) Editing and CPG Retail and Product Development ConsultingEditing written content created by ESL writers/songwriters, creative and corporate artists, poets, musicians, and copywriters.These services create an effortless connection between content and listener/consumer while maintaining the authenticity of the original voice and work. Mainly focusing on functional uses of slang, grammar, timing, flow, imagery, and metaphor.Specialties:Song LyricsCommercial CopyArtist/Company BiosLiner NotesWebsite ContentPoetryCPG copywriting, marketing, product development and placement.Please contact via direct message for additional information and fees.



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Southwest Region-Austin Metro Team Leader Leader/Trainer/Buyer/Store Opening and Remodel Specialist

  • Oct 2010 - Nov 2015



Beyond the Box/Edible Ideas, Inc.

• Director of Operations

  • May 2009 - Aug 2010

  Partnered with Chef Doug Brown in concept and design of “The Lily Pad: Sustainable Street Food”, and “Beyond the Box Café and Market”, an original “Whole Foods-7/11” fusion concept. Solely created all operational and product training guides. Led corporate catering expansion by project coordinating the renovation of two 15,000 sq.ft. event spaces. Hired and trained all event staff and coordinated all catering events (weddings/fund raisers) assuring total client satisfaction, including food quality, set-up, décor, banquet service, and breakdown. •Featured in D Magazine’s July 2010 “Healthy Eating” issue •Voted “Best Caterer in Dallas”, D Magazine Reader’s Choice Awards, 2010•Continuous sales growth of catering and café throughout the most difficult economic challenges to the industry in recent times



Veria/Natural Wellness USA

• Director of Retail Field Operations

  • May 2007 - Aug 2008

  Recruited to assist start-up, development, and management of a multi-unit “East meets West” Natural Retail Wellness Center and Café concept, including planning, design, hiring, training, merchandising, private label product development, purchasing and vendor relations, and all matters of retail operations with P&L accountability. Created a cutting edge training program and operations manual for seamless implementation of company vision and standards.• Spearheaded creation of “Veria One-Sheets”, a DSHEA compliant, science-based series of dietary supplement resource guides for all major structure-function categories.•Led GC build-out, hiring, training, operations, and retail execution of the Plano, Arlington, Washington DC, and Chicago locations.



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Nutrition Buyer/Team Leader

  • Jan 2004 - May 2007



Metagenics

• United States
• Wellness and Fitness Services
• 400 - 500 Employee

• Functional Medicine Consultant/Business Development/Sales

  • Jul 2001 - Jan 2003

  Placed in high volume territory to grow key accounts in all structure/function categories,including; cardiovascular, musculoskeletal, neurological, gastrointestinal, women’s,men’s, joint, detoxification, immune, stress, blood sugar support, and foundationnutrition.•Created new business pipelines into MD offices and Hospital Outpatient Clinicsthrough expert implementation of the “First Line Therapy” program of therapeuticlifestyle changes- a comprehensive program of personally conducted educationalseminars for client, practitioner, and staff, and professionally supervised medicalfood and exercise programs.•Reversed negative sales trend in the impossible business climate of lowerManhattan following 9/11 attacks by creating herb and supplement based stressreduction and detox protocols relevant to the challenges of living and workingdowntown post 9/11.



Obagi

• United States
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Northeast Regional Sales and Education Manager

  • Apr 2000 - Jul 2001

  Selected as one of four nurses nationwide to increase sales team and practitionercomprehension of patented NuDerm© skin rejuvenation system and Cymetra©injectable bio-implant filler. Traveled throughout Northeast Region designing “hands-on”in-office training for leading dermatologists and plastic surgeons.•Awarded “Lead Sales Trainer” for all new sales reps•Chosen as “Lead Trainer” for greatest overall comprehension of Dornier MedalisD© 940 nm Diode Laser Selected as one of four nurses nationwide to increase sales team and practitionercomprehension of patented NuDerm© skin rejuvenation system and Cymetra©injectable bio-implant filler. Traveled throughout Northeast Region designing “hands-on”in-office training for leading dermatologists and plastic surgeons.•Awarded “Lead Sales Trainer” for all new sales reps•Chosen as “Lead Trainer” for greatest overall comprehension of Dornier MedalisD© 940 nm Diode Laser



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Medical Sales Representative

  • Jan 1998 - Mar 2000

  Offered prestigious Manhattan territory for Vicoprofen© new product launch, andDilaudid© after leading a successful part-time telemarketing campaign while earningnursing degree.•“Outstanding Performance Award” for 51% Vicoprofen© tablet volume increase7/98 over 6/98, 38% increase 6/99 over 5/99, 60% increase 10/99 over 9/99•”Colleague Recognition Award” for 199% growth for calendar year 1998 forDilaudid©•Achieved highest market share in the country (80%) for two consecutive trimesters,Dilaudid©