Experience

Avian Law Group

• United States
• Law Practice
• 1 - 100 Employee

• Chief Marketing Officer

  • Dec 2022 - Present

  As the Chief Marketing Officer (CMO) at Avian Law Group, Eric Garcia plays a crucial role in shaping the company's marketing strategy and driving business growth. His primary duties include: Developing and implementing integrated marketing strategies that align with the company's goals and objectives, encompassing online and offline channels such as content marketing, social media, PR, events, and advertising. Managing and nurturing partnerships to expand Avian Law Group's reach and client base, while also identifying and building new referral networks to generate business leads. Overseeing all aspects of data analytics and media platforms, utilizing data-driven insights to optimize marketing campaigns and improve ROI. Collaborating with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive brand message and an exceptional customer experience. Establishing and monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and make data-informed decisions for continuous improvement. Managing the marketing budget, allocating resources effectively to maximize the impact of marketing efforts and achieve the desired business outcomes. Leading and mentoring a team of marketing professionals, fostering a collaborative environment that encourages creativity, innovation, and professional growth. Keeping abreast of industry trends, emerging technologies, and best practices to ensure Avian Law Group remains at the forefront of marketing innovation and maintains a competitive edge in the marketplace. Coordinating with external agencies and vendors, ensuring timely execution of marketing campaigns and projects while adhering to quality standards and brand guidelines. Serving as a key spokesperson and ambassador for the company, representing Avian Law Group at industry events, conferences, and media engagements, and cultivating relationships with key stakeholders. Show less



Lawlify

• United States
• Advertising Services

• Chief Marketing Officer

  • Feb 2019 - Present

  Media buyers serving Personal Injury Law Firms in California, Nevada, Texas, Arizona, and Florida. Media buyers serving Personal Injury Law Firms in California, Nevada, Texas, Arizona, and Florida.



JT Legal Group

• United States
• Law Practice
• 1 - 100 Employee

• Chief Marketing Officer

  • Jul 2021 - Oct 2022

  Eric Garcia is the Marketing and Advertising Director of JT Legal Group. He has worked in the legal industry since 2014 in practice areas such as Foreclosure Defense, Property Damage, and Personal Injury. Mr. Garcia oversees all paid advertising, branding, and social media for the firm, and is responsible for all lead generation and client acquisition. Eric Garcia is the Marketing and Advertising Director of JT Legal Group. He has worked in the legal industry since 2014 in practice areas such as Foreclosure Defense, Property Damage, and Personal Injury. Mr. Garcia oversees all paid advertising, branding, and social media for the firm, and is responsible for all lead generation and client acquisition.



West Coast Trial Lawyers

• United States
• Law Practice
• 1 - 100 Employee

• Chief Business Officer

  • Jul 2019 - Jul 2021

  Eric Garcia is the Chief Business Officer at West Coast Trial Lawyers where he oversees all business functions including company growth, business development, intake, paid advertising, internal technology, and company strategy. Previously, Eric was the Director of Marketing for Atlas Birch, LLC, and has developed marketing strategies for Salesforce, California State University, Long Beach – ASI, Coffee Bean and Tea Leaf, and Quicken Loans. Eric Garcia is the Chief Business Officer at West Coast Trial Lawyers where he oversees all business functions including company growth, business development, intake, paid advertising, internal technology, and company strategy. Previously, Eric was the Director of Marketing for Atlas Birch, LLC, and has developed marketing strategies for Salesforce, California State University, Long Beach – ASI, Coffee Bean and Tea Leaf, and Quicken Loans.



Atlas Birch Media

• Senior Director Of Marketing

  • Jan 2018 - Jul 2019

  Supervises multiple teams across the globe to manage an annual adspend of over $22m in e-commerce and mortgage related PPC campaigns. Supervises multiple teams across the globe to manage an annual adspend of over $22m in e-commerce and mortgage related PPC campaigns.

• Director of Marketing

  • Jan 2017 - Apr 2019

  Initiated Personal Injury Marketing campaigns through Google, Facebook, Local, and more. Media buying - Radio, Billboard, and DisplayPPC - Facebook, Google, BingSMO - LinkedIn, Twitter, FacebookSEO- Ranking keywords "Property Damage Attorney" / "Foreclosure Attorney" and more.Co-Branded multiple DBA'a to segment and target specific markets.

• Sr. Marketing Manager

  • Jan 2014 - Jan 2017



Associated Students, Incorporated at California State University Long Beach

• Social Media Coordinator

  • Mar 2014 - Dec 2014

• Director of Marketing and Advertising

  • Jan 2013 - Dec 2014

  Provided the planning and leadership to the Union Weekly by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.Assumed overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.Prepared new product marketing plans for ads to receive highest engagement possible.Established a system of reports and communications for all information to coordinators, editors and advisers.Developed ongoing liaison with key opinion leaders, school organizations and groups to ensure significant developments in the field are identified and monitored.Ensured all Sales and Marketing staff including representatives are familiar with the sales strategy.Created content through social media outlets and controlled and operated CRM’s: Hootsuite, Twitterdeck, Sprinklr, and blackbodies. Show less


1st Avenue Media
• United States
• Advertising Services
• Marketing Director

  • Feb 2012 - Jan 2014


AmpedNights

• Creative Director

  • Apr 2009 - Feb 2012

  AmpedNights is an electronic media company working out of Southern California. We create an online experience for party-goers to review, after an event. I oversaw the creative design of branding techniques to recreate the brand in 2011. I have worked with companies on a non-disclosure basis for years, creating content, marketing strategies, advertising strategies, and brand development. Social media and online branding have been an important part of most contracts and have led AmpedNights to become a leader in the Nightclub industry. Show less