Experience

AlmapBBDO

• Brazil
• Advertising Services
• 500 - 600 Employee

• Senior Media Manager

  • Jun 2023 - Present

  Manage the team, promote a collaborative work environment, organize, and propose initiatives to develop and improve the area and business. Define strategic and operational plans, guide the team to achieve the best results, and comprehend the inserted scenario through research analysis and insights on the actions taken. Manage the team, promote a collaborative work environment, organize, and propose initiatives to develop and improve the area and business. Define strategic and operational plans, guide the team to achieve the best results, and comprehend the inserted scenario through research analysis and insights on the actions taken.



Music2/Mynd

• Brazil
• Advertising Services
• 200 - 300 Employee

• Media and Digital Prodcut Manager

  • Nov 2021 - Feb 2023

  Lead and manage the media area, the developments, deliveries and costs of the area. Define strategies, create opportunities and lead the team seeking the best results, working together with the commercial area and new businesses seeking the best solutions for customers. Plan and propose result-oriented communication strategies, directing media campaigns (on and off) and influencers to the campaign objective. Develop media products in order to maximize digital marketing and influencer marketing campaigns, using market research, enabling and setting prices. Show less



FSB Comunicação

• Brazil
• Public Relations and Communications Services
• 700 & Above Employee

• Advertising and Digital Marketing Manager

  • Jul 2021 - Nov 2021

  Manage advertising campaigns, planning, creation, social media, web analytics, BI and digital influencers of one of the largest pharmacy groups in Brazil. Focus on results and team and brand evolution, translating strategic guidelines into communication strategy, planning, analyzing, acting directly in campaigns. Manage advertising campaigns, planning, creation, social media, web analytics, BI and digital influencers of one of the largest pharmacy groups in Brazil. Focus on results and team and brand evolution, translating strategic guidelines into communication strategy, planning, analyzing, acting directly in campaigns.



Mitsubishi Motors Brasil

• Brazil
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Marketing Specialist (Media, Digital channel and Business Analytics)

  • Mar 2020 - Jul 2021

  Supervise media campaigns (on and off) seeking the best performance and assess the impacts on the main business metrics. Keep digital channels updated and indicate possible improvements through research and digital data analysis. Responsible for SEO, SEM, media budget, research, digital metrics and business analysis. Supervise media campaigns (on and off) seeking the best performance and assess the impacts on the main business metrics. Keep digital channels updated and indicate possible improvements through research and digital data analysis. Responsible for SEO, SEM, media budget, research, digital metrics and business analysis.



Cielo

• Brazil
• Financial Services
• 700 & Above Employee

• Analista de Marketing (Mídia)

  • Sep 2018 - Feb 2020

  Planejar a estratégia de comunicação e mídia, definindo o direcionamento, métricas e coordenar a campanha em todas as partes do funil de marketing. Sendo direcionado por dados e desempenho. Buscar novos formatos de mídia, modelos de campanhas para garantir a inovação e acompanhar as tendências digitais. Definir e entender o público alvo, através de estudos de comportamento e consumo e multimeios Acompanhar comportamento da concorrência através de relatórios semanais e mensais. ser referência em dados e métricas de avaliações de campanhas de marketing. Show less



Jüssi

• Brazil
• Advertising Services
• 300 - 400 Employee

• Media coordinator (online e offline)

  • Nov 2017 - Aug 2018

  Develop media strategy, plan and manage customer campaigns and bids for new accounts. The strategy and planning are based on media research studies and simulations, always aiming to achieve the goals of the client and improve what has been done before, through the lessons learned from the management of previous campaigns. Customers: Motorola and Siemens. Develop media strategy, plan and manage customer campaigns and bids for new accounts. The strategy and planning are based on media research studies and simulations, always aiming to achieve the goals of the client and improve what has been done before, through the lessons learned from the management of previous campaigns. Customers: Motorola and Siemens.



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Training Specialist (research and media planning)

  • Sep 2015 - Sep 2017

  Responsible for developing and improving training materials and resources on research and media planning, with the aim of facilitating the understanding of the data and use of the institute's tools. Assuming also the responsibility of applying TV media planning and research training to all users of the tools and also to prospective customers nationwide. The materials and training were directed to companies such as: Unilever, Record TV, SBT, TV Cultura, Rede TV, Discovery, Almap BBDO, Giacometti, Leo Burnett, Moma, Santa Clara. Show less



WMcCann

• Brazil
• Advertising Services
• 400 - 500 Employee

• Research supervisor

  • Jun 2015 - Aug 2015

  Responsible for conducting research, studies and analysis of habits and consumers and market competition. Supervised the area deliveries, assisting the management in the control of information of the groups of clients and also in any prospecting works. Customers: L'Oreal, TIM, Mastercard, Nestlé Responsible for conducting research, studies and analysis of habits and consumers and market competition. Supervised the area deliveries, assisting the management in the control of information of the groups of clients and also in any prospecting works. Customers: L'Oreal, TIM, Mastercard, Nestlé



Havas Creative Network

• United States
• Advertising Services
• 700 & Above Employee

• Research coordinator

  • Mar 2014 - Mar 2015

  Responsible for attending accounts and coordinating the work of the assistants. Providing strategic planning and the media with information and studies on habits, attitudes, media consumption and advertising investment. Customers: Grupo Pão de Açúcar, BV Financeira, LVMH, Banco Votorantim, Reckit Benckiser and Citroen Responsible for attending accounts and coordinating the work of the assistants. Providing strategic planning and the media with information and studies on habits, attitudes, media consumption and advertising investment. Customers: Grupo Pão de Açúcar, BV Financeira, LVMH, Banco Votorantim, Reckit Benckiser and Citroen



Kantar IBOPE Media

• Brazil
• Research
• 700 & Above Employee

• Marketing and Customer relationship management analyst

  • Apr 2013 - Mar 2014

  In that position my responsibilities were to develop and implement the Customer Relationship Management (CRM) tool and processes. As well as understanding the needs of users, adding the innovations to adaptations to enhance the CRM system.Train and serve the more than 200 users of the CRM tool.Generate market intelligence content and deliver analytical reports to identify customer needs and prospects for the executive and business directories.

• Marketing analyst

  • Mar 2010 - Mar 2013

  Institutional MarketingAnalyze and develop processes and systems that facilitate the generation of indicators related to customer service.Prepare analytical reports based on Customer Relationship Management (CRM) and present them to business and executive boards.Coordinate client training courses, supervising activities that involved the course and analyzing satisfaction surveys.

• Marketing assistant

  • Jan 2009 - Feb 2010

  Assist in the development of products and content for customer training courses; Prepare communication to clients.Responsible for the development of the Bank of Media Intelligence.

• Client service assistant

  • Dec 2007 - Dec 2008

  Assist clients in the use of surveys provided by IBOPE Media.Personalized service to the 2nd largest advertiser in the period; Guaranteed GRP control, media investment control.



Teeleap Telecomunicações Distribuidora

• Product specialist - Linksys

  • Sep 2007 - Nov 2007

  Sales, training of new sellers, reference in network-related sales in general and Linksys product specialist. Sales, training of new sellers, reference in network-related sales in general and Linksys product specialist.



MRC Group

• United States
• Marketing Services
• 200 - 300 Employee

• Marketing assistant - Linksys

  • Nov 2005 - Aug 2007

  Trade Marketing; Merchandising, creation and elaboration of shop windows; Train sales people, supervise and control sales at POS; Marketing actions in the POS; We've tripled Linksys sales in a year. Trade Marketing; Merchandising, creation and elaboration of shop windows; Train sales people, supervise and control sales at POS; Marketing actions in the POS; We've tripled Linksys sales in a year.