Digital Marketing Manager

• May 2023 - Present

Marketing Specialist

• Jul 2022 - May 2023

Social Media Manager

• Sep 2019 - Mar 2020

Owner

• Mar 2016 - Apr 2019

Investor and owner of an independent bicycle retail location in Boulder, Colorado. Accountable for all aspects of daily store operations, management, and growth strategies. • Designed and executed marketing and rebranding initiatives, distinguishing Republic Cycles within a highly competitive market. (Elevation Outdoors Magazine – Best Bike Shop in the Rockies 2018, Boulder Daily Camera – Best Bike Shop; Boulder & CU 2017 & 2018) • Demonstrated expertise in marketing strategy, marketing communications, marketing segmentation, media content creation, pricing strategy, social media, digital advertising, management of SEO and Google Analytics, and promotional event planning. • Responsible for financial organization, monthly reconciliations, and sales and corporate tax reporting. • Prepared all budgets and forecasts. • Recruited, hired, trained and managed sales staff to provide customer service at a consistent award-winning level. • Structured vendor relations and contract negotiations. • Improved working capital margin by over 10%. Show less

Business Development

• Feb 2015 - Jun 2015

Formulated the creation and management of strategic marketing partnerships within the ski industry and advocates. • Cultivated and maintained relationships with professional athletes and representatives. • Managed custom group ski sales, trade shows and event planning. Formulated the creation and management of strategic marketing partnerships within the ski industry and advocates. • Cultivated and maintained relationships with professional athletes and representatives. • Managed custom group ski sales, trade shows and event planning.

Store Manager

• Jul 2012 - Oct 2013

Supervised the training of an international staff on retail and rental procedures. Maintained and enhanced the relationship with hotel management to optimize shared guest interactions. • Operated store within corporate budget guidelines. • Exceeded monthly and annual sales goals. Supervised the training of an international staff on retail and rental procedures. Maintained and enhanced the relationship with hotel management to optimize shared guest interactions. • Operated store within corporate budget guidelines. • Exceeded monthly and annual sales goals.

Sales - Purchasing

• Mar 2009 - Jan 2011

Oversaw the hiring and training of a seasonal sales staff of over 40 employees. Managed inventory and purchasing decisions for nation’s largest single location bicycle store, with annual sales in excess of $7,000,000. • Continually achieved more than 5% over monthly and annual sales targets. • Realized a 15% reduction in inventory and overhead cost while maintaining sales growth. • Developed annual purchasing plan for hard goods and soft goods. Oversaw the hiring and training of a seasonal sales staff of over 40 employees. Managed inventory and purchasing decisions for nation’s largest single location bicycle store, with annual sales in excess of $7,000,000. • Continually achieved more than 5% over monthly and annual sales targets. • Realized a 15% reduction in inventory and overhead cost while maintaining sales growth. • Developed annual purchasing plan for hard goods and soft goods.

General Manager

• Jun 2007 - Feb 2009