Experience

Medicom Inc.

• United States
• Hospitals and Health Care

• Channel Manager, Medical/Industrial

  • Nov 2020 - Present

  Responsible to develop and implement product marketing and launch plans within the medical channel verticalDevelopment and execution of the product strategy relating to the the medical channel verticalResponsible for management of the entire product portfolio including forecasting, planning, segmentation and competitive positioningProject leadership cross functionally for new product introductionsResponsible for reporting, KPI development and performance across the product portfolioIdentify market demand/trends in order to explore and develop new ways to create product demand through sales lead generation within the channelWork collaboratively with Marketing Communications to effectively promote and position the product portfolio within targeted customer segmentsResponsible for all marketing related content with regards to product launches and website presenceProject lead when positioning products with the sales team, understanding the competitive landscape and how to leverage product with customersResponsible to develop and manage expense budget



CCM Hockey

• Canada
• Retail
• 200 - 300 Employee

• Sr. Manager, Sports Marketing & Brand Activation

  • Feb 2020 - Jun 2020

  Responsible for the development of sports marketing strategy that better integrates assets into the brandResponsible to evaluate and control that ROI of sports marketing assets is met and delivered against targetsResponsible to develop and execute clear activation plan for each asset in portfolio with clear KPIsResponsible for the development of women’s hockey strategy to drive awareness and relevanceManage and maintain a significant budget relating to sports marketing assetsResponsible for the negotiation or marketing contracts with professional players and influencersResponsible for all strategic partnerships and brand presence at events with end goal of maximizing ROI

• SR. Brand Marketing Manager

  • Mar 2017 - Feb 2020

  Led the development of new brand positioning strategyLed development of digital and social media marketing strategiesLed multiple key strategic projects simultaneously, mainly dealing with brand and product messagingResponsible to evaluate ROI on all tactical brand elements to ensure maximization of dollars spentLed the Go to Market process from a marketing perspectiveSet strategic marketing direction and worked with a small team to execute visionManaged a team of 3 responsible for the execution of all marketing plans from digital to go to marketResponsible for overall media strategic direction and messaging to end consumerResponsible for marketing budget. Manage and maintain a significant budgetResponsible for development of consumer insights plan and integration of results into strategic actions

• Brand Marketing Manager

  • Jul 2014 - Mar 2017

  Led the development of new product marketing storiesLed the development of brand positioningWas responsible for maintaining and driving relationships with creative agenciesLed development of marketing campaigns from CCM perspective with creative agenciesManaged relationships with media partners and sought new means of reaching the consumerManaged sponsorship agreements. Sought new partners that would position brand differently to end consumerLed the development and execution of consumer insights planManaged a portion of the marketing budget

• Brand Marketing Specialist

  • Apr 2011 - Jul 2014

• Customer Service Team Lead

  • Aug 2009 - Apr 2011

  Managed several large independent key accountsWas responsible for a small team (8) front line customer service representativesTrained new hiresDeveloped procedures to help manage work flow and better communication between my team and our sales agencies in the fieldWas responsible for helping my agents diffuse tense situations and handled all elevated issuesMonitored and reported on the amount and type of calls received by our teamWas the link between customer service and sales operations - helped to explain programs to the customer service teamResponsible for ensuring that all day to day tasks by my team were completed in a timely fashion