Digital Marketing Manager

• Jan 2022 - Present

▪ Formulated strategic account structures to manage, pace, and optimize paid search, social, display, and video campaigns to scale and exceed KPI targets for various clients, managing over $750k a month through Google Ads (Search, Display, Video), Facebook, TikTok, The Trade Desk, Microsoft Ads, LinkedIn, Reddit, and affiliate media buying▪ Assisted in the development of a data warehouse, creating schema mappings, data transformations, spend allocations, and logic to intake multi-channel spend and CRM conversion data for a streamlined process for all clients to create pacing reports and dashboards with the ability to accommodate client specific KPI tracking▪ Worked cross functionally on the data warehouse team using Google BigQuery and Dataprep to understand/document the data flow from multiple platforms to assist PPC members on data discrepancies▪ Implemented automated workflow integrations and apps scripts to automate data flow from our CRM to various ad platforms for targeting, bid optimizations, and alerts to increase performance and productivity ▪ Conducted conversion rate optimization tests on landing page copy, images, videos, and layout ▪ Utilized location, demographic, affinity, remarketing, lookalike, and customer value audience targeting within campaigns to maximize performance through lead generation and other downstream lifecycle metrics ▪ Converted existing Tableau reports into Looker Studio dashboards with additional functionality and automation▪ Developed monthly media plans for clients to best allocate budget to reach conversion and awareness goals ▪ Managed new hires on their accounts and assisted in training on the basics of paid media campaigns

Digital Marketing Specialist - PPC

• Mar 2021 - Jan 2022

Marketing Analyst Intern

• Jun 2020 - Oct 2020

▪ Worked closely with database admins to ingest off-platform client conversion data using SQL schema mappings to automate the ingestion. Queried relevant client/publisher data for visualization and exploration ▪ Provided client campaign optimization and click bid recommendations to meet sales KPIs by adjusting publisher mix, geography, device, consumer demographic, and dayparting modifiers to meet conversion or CPA targets ▪ Created and managed automated Tableau Server reports, dashboards, and alerts used by director level management to track weekly revenue, costs, and traffic volume. These customizable reports were utilized daily by account managers for an overview of client traffic to monitor any significant changes requiring immediate attention ▪ Automated Tableau reports: https://ibb.co/qYfWJqx and https://ibb.co/zNVzHby ▪ Provide monthly forecasts for clients’ campaigns during peak traffic periods to allocate budget

Market Research Intern

• Feb 2020 - May 2020

▪ Conducted market research to identify customer segments and target demographics to create relevant and engaging content and subsequently analyze the performance of social media posts ▪ Aggregated multiplatform data within Excel and Google Sheets to track and measure content engagement with consumers on Facebook, Instagram, and Twitter ▪ Optimized social media creative using data-driven insights ▪ Developed dashboards to visualize social media data to report findings and insights to executives

Sales And Marketing Intern

• Jun 2019 - Aug 2019

▪ Analyzed sales data to identify accounts with a higher propensity to make an additional purchases for outside sales representatives ▪ Utilized NetSuite's CRM to create/maintain new accounts and update customer data ▪ Monitored Groupware’s website interactions and performance with LeadLander and DiscoverOrg to assist and reach out to potential leads and customers ▪ Assisted inside sales representatives in submitting purchase orders and preparing quotes for customers ▪ Shadowed Cohesity sales team to see how product-oriented companies differ from value added resellers

Assistant Pool Manager

• May 2017 - Aug 2017

▪ Oversaw daily tests and adjustments to pool chemicals for safe swimming conditions

Head Lifeguard

• May 2014 - Aug 2017

▪ Instructed and supervised aquatic programs for up to 200 patrons▪ Worked with teams of 4-20 staff members to efficiently respond to emergencies and provide first aid care ▪ Provided an accurate finished shift schedule in a timely manner to ensure a properly staffed facility▪ Facilitated staff training to improve skills, build teams, and communicate effectively