VP Digital Media

• Feb 2018 - Present

Key Responsibilities:- Leading, evaluating and optimising overall digital media performance in alignment with the marketing strategy, KPIs and objectives of clients throughout APAC- Streamlining and coordinating digital campaigns and website development projects for European and Global clients - Supervising SEO and website development client projects and streamlining timely and successful project delivery - Contribute in formulating digital strategies for client’s businesses and ensure that recommendations and decisions are consistent with client’s business goals- Coordination and distribution of tasks within the media team and ensuring workload proportion against profitability across client base- Ongoing control and analysis on the quality of internal and external reportings in terms of level of insight and automation- Analyse and optimise internal workflows and processes within the team and cross-departmentally to drive overall efficiency in business operations also taking into account direct team feedback as well as utilising tools to automate and fasten processes - Driving digital innovation within the organisation and staying up to date with the latest technology and best practices in digital media, identifying those with benefit and advising on implementation - Continuously growing and nurturing digital media expertise within the team through internal and external trainings and a certification path- Identify and hire the best internal or external talent to meet growth objectives and own onboarding and mentoring of team members to grow team success- Actively supporting BD/Sales division in all digital topics and taking part in key pitches- Lead communication and nurture strong relationship with media owners such as Facebook, Google etc. and incorporate their input into client projectsClient Industries handled among others:- Automotive- Banking & Finance / Fintech- Travel- FMCG- E-Commerce- Real Estate- Telco Show less

Head of Performance Marketing

• Aug 2016 - Jan 2018

Group Performance Marketing Lead

• Jul 2015 - Jul 2016

Leading and building the user acquisition focused Digital Marketing activities of Online Grocery Delivery service HappyFresh across Southeast Asia from scratch: - Leading a team of digital marketers in the HQ and working towards the unified goal of building brand awareness of HappyFresh and moreover to scale its user base across the region - Utilizing various digital marketing channels in order to scale user growth while maintaining a low customer acquisition cost - Coordination and working with local marketing teams across 5 countries to align on marketing activities - Drive initiatives to further enhance user acquisition approaches on digital channels e.g. work with Product/IT teams to improve customer journey for smoother checkout processes Show less

Head of Partnerships Strategy & Operations

• Mar 2015 - Jul 2015

Head of Marketing

• Mar 2014 - Mar 2015

Key Responsibilities:• Overall Performance of all online marketing channels with specific focus on certain KPI like Conversion Rate, CPO, CIR, CPV• Marketing channels within responsibility include paid (SEM, GDN, Facebook Ads) and unpaid channels (Facebook Wall Post, SEO, Newsletter)• Continuously seek for new initiatives and additional marketing channels to ensure overall online marketing performance growth and improvement• Played a key role in the continuous monthly significant and fast growth of transactions & traffic over a yearCampaign Management:1. Ongoing internal Campaigns• Preparing daily campaigns which includes planning of graphics, creatives, landing pages, Ad placements, local trends and close coordination with category managers, using social media and digital marketing channels such as: Facebook, Twitter, SEM, GDN, e-mail marketing, Chat Apps like BBM, etc.• Analyze and review the running digital marketing campaigns regarding orders, costs, stock, traffic, engagement, and further critical variables• Optimize campaign performance based on analysis and adjust budgeting according to Ad performance2. Big Campaigns• Prepare overall campaign and promo offers in coordination with several department functions• Seek for partnerships with Telco companies and other ventures in cooperation with Lazada in order to increase exposure/awareness for large campaigns like 12-12 Harbolnas Onsite Management:• Landing Page Optimization: Established a process to systematically track Landing Page Performance on a daily basis• Onsite Banner Optimization: Analyze onsite banner performance regarding certain metrics and engagement• Implement Onsite changes in order to improve engagement and Conversion RateMobile App Management:• Co-Responsible for Mobile App Performance• Monitor and improve KPI like Cost per Install, App CR, Downloads, etc.• App Advertising: Drive App Installs through Facebook and unpaid channels like Newsletter, Onsite, BBM, FB Fanpage Show less

Business Development Intern

• Aug 2013 - Feb 2014

Key Projects: - Organization of business delegations from German state level and specific branch associations to Indonesia - Individual research and consultancy for German clients from several industries - Business partner search for German companies in Indonesia (suppliers/distributors) - Author of the market study “Zielmarktanalyse Indonesien 2014 – Netzgekoppelte Photovoltaik in Indonesien” on behalf of the German Federal Ministry of Economics and Technolgy (BMWi) Key Projects: - Organization of business delegations from German state level and specific branch associations to Indonesia - Individual research and consultancy for German clients from several industries - Business partner search for German companies in Indonesia (suppliers/distributors) - Author of the market study “Zielmarktanalyse Indonesien 2014 – Netzgekoppelte Photovoltaik in Indonesien” on behalf of the German Federal Ministry of Economics and Technolgy (BMWi)

Intern

• Apr 2013 - Aug 2013

Customer Relationship Management: 1) Coordination of queries, reporting to clients. 2) Additional project to establish a database with frequently asked questions to M+V, entering the Indian market and business engagement in India. 3) Assisting the setup of the Onboarding-Process for new clients. 4) Strategic project aiming at customer-oriented restructuring of M+V Services 5) Research on the behalf of the management and preparation of presentations for trainings Show less

Working Student

• Oct 2012 - Mar 2013

Pisacane specializes in business research with a focus on ad-hoc research and international B2B surveys for major global management consultancies and academic institutions. Tasks: Assembled data to create and produce company and industry profiles, executed qualitative analysis for international experts, major global management consultancies and various industry leaders in the English, German and Turkish languages Pisacane specializes in business research with a focus on ad-hoc research and international B2B surveys for major global management consultancies and academic institutions. Tasks: Assembled data to create and produce company and industry profiles, executed qualitative analysis for international experts, major global management consultancies and various industry leaders in the English, German and Turkish languages

Working Student

• Apr 2011 - Jun 2011

- Support in creating market studies: E-Commerce-Market Germany / Switzerland / Austria 2011 - Researching & analyzing certain online-shop key indicators - Support in creating market studies: E-Commerce-Market Germany / Switzerland / Austria 2011 - Researching & analyzing certain online-shop key indicators