Experience

DreaMed

• Israel
• Hospitals and Health Care
• 1 - 100 Employee

• VP Product

  • Jan 2017 - Dec 2022

  Diabetes treatment for physicians and patients (B2B/B2B2C AI SaaS). The product was the first of its kind to achieve FDA clearance. • Led an AI decision support software platform (web/mobile) from the ideation phase to successful deployment and daily use in leading medical centers and by people with diabetes in US and IL. • Key player in shaping the company strategy and strategic operations. • Transformed the Israeli site from a single research team to a fully functional Product… Show more Diabetes treatment for physicians and patients (B2B/B2B2C AI SaaS). The product was the first of its kind to achieve FDA clearance. • Led an AI decision support software platform (web/mobile) from the ideation phase to successful deployment and daily use in leading medical centers and by people with diabetes in US and IL. • Key player in shaping the company strategy and strategic operations. • Transformed the Israeli site from a single research team to a fully functional Product and R&D organization of 20+ people. • Managed company security, ensuring compliance with US and EU regulations through effective certification processes. Show less



Medisafe®

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP Product Management

  • Dec 2014 - Jul 2016

  B2C mobile medication management platform and pill reminder focusing on medication adherence and engagement. • Managed the complete lifecycle of a successful mobile product with ~3M users. • Key player in partnerships and sales with both technological and business prospects. • Led a data-driven approach to Product Management, leveraging A/B tests, gradual rollouts, and monitoring feature KPIs to ensure a positive impact. • Managed a provider-facing adherence solution focusing… Show more B2C mobile medication management platform and pill reminder focusing on medication adherence and engagement. • Managed the complete lifecycle of a successful mobile product with ~3M users. • Key player in partnerships and sales with both technological and business prospects. • Led a data-driven approach to Product Management, leveraging A/B tests, gradual rollouts, and monitoring feature KPIs to ensure a positive impact. • Managed a provider-facing adherence solution focusing on improving the connection between providers and patients. Show less



Healarium Inc.

• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Product Manager / Team Leader

  • Apr 2012 - Aug 2014

  Israel A flexible Digital Health platform that empowers patients to understand and improve their health using simple daily tasks. • Managed the complete product life cycle of an innovative platform in the health & wellness market. • Managed a $3M, long-term product interaction with leading US companies, from requirements negotiation to high-quality delivery. • Initiated and managed a BI product for Health Behavioral Analytics, generating priceless information assets. • Highly… Show more A flexible Digital Health platform that empowers patients to understand and improve their health using simple daily tasks. • Managed the complete product life cycle of an innovative platform in the health & wellness market. • Managed a $3M, long-term product interaction with leading US companies, from requirements negotiation to high-quality delivery. • Initiated and managed a BI product for Health Behavioral Analytics, generating priceless information assets. • Highly involved in sale and pre–sale activities for new prospects and for existing customers. • Implemented Agile methodology within 3 teams. Implementation expedited the development process, improved the quality of the products, and empowered the teams for better performance. Show less



Kenshoo

• Advertising Services
• 1 - 100 Employee

• Product Manager

  • Feb 2011 - Apr 2012

  Israel A digital marketing platform for search engine and social network marketing, predictive media, and optimization. • Managed the productization process of the research and innovation team’s outcomes and core products. • Identified and managed internal products for the support and professional services team, shortening the customer onboarding time by 40% and significantly reducing costly human errors. • Support Sales and Client Services teams with sale and pre-sale activities, and… Show more A digital marketing platform for search engine and social network marketing, predictive media, and optimization. • Managed the productization process of the research and innovation team’s outcomes and core products. • Identified and managed internal products for the support and professional services team, shortening the customer onboarding time by 40% and significantly reducing costly human errors. • Support Sales and Client Services teams with sale and pre-sale activities, and VIP customers’ requests. Show less



VIACCESS-ORCA (formerly ORCA INTERACTIVE)

• Innovation Product Manager

  • Feb 2007 - Dec 2010

  • Led the productization of an innovation demo into a new major product line within the company. • Productized advanced algorithmic research involving various universities and Research groups abroad. • Worked closely with R&D, Sales and Business Development that resulted in successful product releases. • Defined and led new domains such as customer data analysis, tuning, and data mining shortening customer onboarding and improving success rates.

• Senior SW Developer

  • Feb 2005 - Apr 2007

  Israel Developed the company's main product's runtime engine, improving performance by 30% while reducing the support cost.



IDF - Maam/Shoam

• Development Team Leader

  • Jan 2004 - Feb 2005

  • Managed a team of 7 developers to successfully release an aggregative portal of the army readiness for the IDF general staff.

• Development Team Leader

  • Mar 2002 - Dec 2003

  • Managed a team of 6 developers to successfully release and maintain resources planning and allocation system.



IDF - Maam/Shoam

• Software Developer

  • Feb 1999 - Nov 2001

  • Designed and developed a system of high complexity.