Experience

Shoni Health Ventures

• Israel
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• CEO, Managing Partner

  • Oct 2021 - 2 years 3 months

  • Lead a venture capital fund investing in early stage Digital Health and MedTech startups



aMoon Fund

• Israel
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Principal

  • Oct 2018 - Sep 2021

  • Lead due diligence processes, from initiation to investment, in fields of medical devices, digital health and pharma; Analyze and gain insights on R&D, clinical, regulatory, commercial, financial valuation and other aspects, leading to investments of >$10M per company • Serve on the Board of Directors of several portfolio companies; Support CEOs in strategic processes, such as product/market fit, value proposition and corresponding R&D efforts, commercial strategy, BD and… Show more • Lead due diligence processes, from initiation to investment, in fields of medical devices, digital health and pharma; Analyze and gain insights on R&D, clinical, regulatory, commercial, financial valuation and other aspects, leading to investments of >$10M per company • Serve on the Board of Directors of several portfolio companies; Support CEOs in strategic processes, such as product/market fit, value proposition and corresponding R&D efforts, commercial strategy, BD and fundraising efforts towards next inflection point Show less



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Business Unit Manager

  • Dec 2016 - Oct 2018

  Israel • Headed marketing and sales operations with full P&L responsibility, member of Abbott Israel Management Team; developed holistic franchise strategy for portfolio of 15 products, growing 50% above market and wining 1st place in global marketing competition • Led team of 15 Sr. Product Managers, Sales Managers and Sales Representatives in development and execution of marketing plans towards reaching annual sales of $17.1 million; awarded EMEA Best Practice Award • Led… Show more • Headed marketing and sales operations with full P&L responsibility, member of Abbott Israel Management Team; developed holistic franchise strategy for portfolio of 15 products, growing 50% above market and wining 1st place in global marketing competition • Led team of 15 Sr. Product Managers, Sales Managers and Sales Representatives in development and execution of marketing plans towards reaching annual sales of $17.1 million; awarded EMEA Best Practice Award • Led commercial efforts in the Palestinian Authority with full P&L responsibility of $4.1 million; managed all aspects of the business including setting annual plan targets, pricing strategy, marketing efforts, supply chain initiatives and regulatory processes, leading to 11% increase in annual sales • Searched and identified novel technologies compatible with corporate strategy; collaborated with global business development teams in evaluation of pre-seed and seed technologies, established startups and partnerships with multinational companies (2013-present) • Assessed early to late stage technologies in areas of digital health, medical devices, diagnostics, pharmaceuticals and nutrition; suggested business models to effectively leverage opportunities, leading to finalizing agreements (2013-present)

• National Sales Lead

  • Mar 2015 - Dec 2016

  • Led the affiliate’s 20 personnel sales organization, consisting of Sales Managers and Sales Representatives, with P&L responsibility; designed new incentive plan and utilized innovative digital tools, resulting in overgrowing the medical nutrition market by 180% • Developed and executed national sales strategy and led affiliate wide initiatives, as Management Team member, towards achieving annual plan of $67 million

• Manager, Marketing Projects and Business Development

  • Jul 2013 - Mar 2015

  • Led marketing strategy, innovative business model development and business plan creation to introduce new portfolio of products, resulting in 23% improvement in business unit margin; awarded Certificate of Excellence • Headed efforts to improve margin and profitability profile of the affiliate, working cross- functionally within the organization to generate, prioritize and implement initiatives such as pricing strategy, supply chain improvements and cost reductions; Achievements ranked… Show more • Led marketing strategy, innovative business model development and business plan creation to introduce new portfolio of products, resulting in 23% improvement in business unit margin; awarded Certificate of Excellence • Headed efforts to improve margin and profitability profile of the affiliate, working cross- functionally within the organization to generate, prioritize and implement initiatives such as pricing strategy, supply chain improvements and cost reductions; Achievements ranked 1st in region

• Global Business Development Manager, Management Development Program

  • Jul 2012 - Jul 2013

  • Scouted and identified new technologies suitable for Abbott Diagnostics global strategy; actively engaged in deal structure development, due diligence and evaluation of key leads, resulting in agreements with strategic partners • Initiated business case introduction of innovative technological field to broaden existing strategy, outlined complementary effect on current business, assessed market potential, projected growth opportunities and provided next step recommendations

• District Sales Manager / Team Leader - Humira, Management Development Program

  • Jul 2011 - Jul 2012

  • Led team of biopharmaceuticals specialty sales representatives in immunology, developed and implemented sales strategy, initiated KOL engagement plans and provided insights to brand strategy, leading to 28% increase in annual sales (#1 in region) • Trained and motivated team of direct reports, evaluated performance to create and support personal development plans, leading to acknowledgment as Best Team of 2012 • Headed creation of the cross-functional In-Field Matrix Team… Show more • Led team of biopharmaceuticals specialty sales representatives in immunology, developed and implemented sales strategy, initiated KOL engagement plans and provided insights to brand strategy, leading to 28% increase in annual sales (#1 in region) • Trained and motivated team of direct reports, evaluated performance to create and support personal development plans, leading to acknowledgment as Best Team of 2012 • Headed creation of the cross-functional In-Field Matrix Team initiative; defined work processes while utilizing brainstorming sessions, created decision-making tools and monitored implementation; method adopted globally as Best Practice

• Product Manager - Similac, Management Development Program

  • Jul 2010 - Jul 2011

  • Developed and implemented marketing strategy for innovative product launch, addressing unique unmet needs and competitive landscape of previously untapped segment representing 25% of market, resulting in winning Abbott’s Best Practice Award • Led the creation of DTC and HCP business plan for promotional activities, pricing strategy and distribution policy for new product launch, consecutively growing market share to reach 10% just six months post launch

• Strategic Marketing Intern

  • May 2009 - Aug 2009

  • Created market segmentation model for $500 million Drug Eluting Stent market, cross- functionally analyzed pricing behavior and competitive environment to recommend post launch strategy that was implemented across company



Novo Nordisk

• Denmark
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Business Development Consultant (M.A.P. Student Project)

  • Feb 2009 - May 2009

  •Identified unmet needs in endocrinology, analyzed market opportunities and evaluated strategic alliances; recommended senior management on pursuing complementary market and provided market entry strategy



Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• Sales Representative

  • 2007 - 2008

  • Managed endovascular territory with the highest annual sales of $1 million; created and executed business plan leading to 20% increase in sales in 75% of hospitals • Negotiated contracts for innovative medical devices while coordinating cross-functional teams; introduced new devices and increased sales by 500% in Hadassah Hospital • Ranked first of 35 colleagues in Sales Mastery Course, awarded Certificate of Excellence



Evogene

• Israel
• Biotechnology Research
• 100 - 200 Employee

• Business Development Analyst and Research Assistant

  • 2005 - 2007

  • Managed biotechnology business development project to examine new biodiesel source, conducted market studies, created business strategy and presented research outcomes to senior management, leading to project implementation • Co-developed five biotech genetic engineering projects for which five patents were issued, resulting in raising $7 million from investors and a promotion



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Head of Research Intelligence Unit

  • 1999 - 2001

  • Led unit in collecting and analyzing intelligence information, created strategic evaluations and operational recommendations to senior officers; awarded Certificate of Excellence for Outstanding Intelligence Researcher, 2001

• Intelligence Researcher

  • 1998 - 1999

  • Analyzed classified information and published intelligence estimates to Prime Minister leading to collaboration between countries; awarded Certificate of Excellence, 1999