Experience

The Council for Higher Education (CHE) - (המועצה להשכלה גבוהה (מל"ג
• Israel
• Higher Education
• 1 - 100 Employee
• Director of Communications and Government Relations

  • Dec 2022 - Present

"Alon" Coronavirus Command Center headquarters
• Senior Communications Consultant

  • Jan 2022 - Oct 2022

NoorCom Communication ltd.
• Israel
• Technology, Information and Internet
• 1 - 100 Employee
• Marketing And Public Relations Consultant

  • Aug 2021 - Dec 2021

Israeli Military Intelligence
• Israel
• Armed Forces
• 700 & Above Employee
• Consultant, cyber division, 8200 signals intelligence, intelligence directorate

  • May 2018 - Dec 2021


Ministry of Communications

• Government Administration
• 100 - 200 Employee

• Director of the Communications and Public Relations Division

  • Dec 2018 - May 2021

  -Develop and oversee external governmental communication -Manage relationships with other governmental agencies -Monitor the media landscape and cultivate partnerships with stakeholders -Collaborate with senior governmental officials on a daily basis -Conduct and execute media materials on governmental regulations -Responsible for media material release -Initiate strategies and execution -Conduct media crisis management -Report directly to the Minister of Communications Show less



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Senior Project Director, Operations Directorate (Major)

  • Jan 2017 - Mar 2018

  -Oversaw large-scale strategic initiatives and planning for IDF media and public affairs strategy. -Conducted research on military public affairs and created policy recommendations that were later implemented. -Bureau advisory staff including overseeing professional and legislative research, reports, and materials. -Managed interface with Strategic Adviser to the IDF Chief of the General Staff. -Oversaw large-scale strategic initiatives and planning for IDF media and public affairs strategy. -Conducted research on military public affairs and created policy recommendations that were later implemented. -Bureau advisory staff including overseeing professional and legislative research, reports, and materials. -Managed interface with Strategic Adviser to the IDF Chief of the General Staff.



IDF Spokesperson Unit

• Israel
• Armed Forces
• 1 - 100 Employee

• Spokesperson, Military Advocate (Major)

  • Mar 2015 - Dec 2016

  Served as Spokesperson for the IDF Military Advocate General (400+ soldiers and officers) to the domestic and international media and regularly briefed key reporters on all issues regarding military jurisprudence.Provided media consultation to the IDF Advocate General, Brig. Gen. Dan Efroni, on all media and public affairs issues including media and public appearances, media queries, etc.Managed a team of 8 in pitching over 250 media packages that resulted in over-90% publication of stories in the domestic and international media. Show less

• Spokesperson, Central Command (Major)

  • Mar 2013 - Feb 2015

  Served as spokesperson of all IDF activity in the IDF's largest command, consisting of regional operations and forces deployed to other theaters. Provided media consultation to senior military leadership including Maj. Gen. Nitzan Alon on routine and operational events. Managed a team of more than 40 officers and soldiers in handling media queries, pitching media stories, and responding to media requests. Created and implemented the IDF’s media and public affairs strategy in the command area. Show less

• Head of Strategy Department, Spokesperson's Unit (Major)

  • Nov 2009 - Feb 2013

  Launched campaigns to tackle issues such as a gender integration, religious and minority rights in the IDF.Managed a team of 12 officers and soldiers in drafting talking points for media briefings and on record interviews.


IDF Planning Directorate
• Defense and Space Manufacturing
• 1 - 100 Employee
• Head of Strategic Planning Department, Strategic Planning Directorate (Major)

  • Jan 2008 - Oct 2009

Israel Defense Forces - Military Intelligence
• Head of Research Department, Research Division (Major)

  • Feb 2006 - Jan 2008

Unit 9900 - Israeli Intelligence Corps
• Israel
• 1 - 100 Employee
• Various Officer Roles, 9900 Visual Intelligence Division (Lieutenant-Captain)

  • Feb 1998 - Feb 2006
• 75th Battalion Intelligence Officer, 7th Armored Brigade (Lieutenant)

  • Dec 1996 - Feb 1998
• Mandatory Enlisted Service, 933th Nahal Brigade and Officer's School

  • Nov 1994 - Nov 1996