Project Lead

• Feb 2017 - Present

Lovable Lingerie Limited (Lovzme.com is a Greenfield eCommerce venture promoted by Lovable Lingerie Ltd. (LLL), India's leading marketer of Women's Innerwear. Lovzme.com is a marketplace majorly focussed into Women's Apparel.) Roles & Responsibility • Guiding a 10-person team to build & manage a marketplace Lovzme.com • Analyse and then effectively strategize in regard to business goals, deadlines, schedules, budgets, campaigns & team member coordination. • Communicate problems & progress to upper management via engaging and artful presentations • Advise upper management on technology, marketing & design Achievements • Spearheaded Lovzme.com to become one of the leading women apparel marketplace in India, generating a revenue of $5M for the period of 2017-2020 • Led a 10-person team to achieve an incremental growth of 300% for the period of 2017-2020 with 350+ verified sellers & 30,000+ products. • Started leading the Digital Marketing Team from 2019 thus increasing orders from 30/day to 1000/day, reducing CPT from ₹680 to ₹125, Ecommerce Conversion Rate from 0.6% to 2.5%, reducing bounce rate from 60% to 30%, Website ROAS from 1.1 to 3.5, CPC from ₹5 to ₹2, CTR from 2% to 7.5% and CPM from ₹120 to ₹52 • Successfully created 30+ custom modules for Lovzme.com (built in Prestashop) including Stock Management System (Live stock-syncing with the leading marketplace Flipkart.com) • Successfully ran a Sale Campaign generating 900-1000 orders/day for 10 days and generated a revenue of $50K • Handling Social Media Marketing & Brand Awareness Campaigns resulting in a 300% increase in Instagram Followers & 500% increase in Facebook Page Likes • Conceptualized and Implemented Lovzme Wallet Module which resulted in a 10% increase in Overall Sales • Conceptualized and Implemented Lovzme Coins & Cashback Module which boosted the sales by 30%

Co-Founder

• Sep 2017 - Mar 2020

1. Created the E-Commerce website for Nalayak (https://www.nalayak.in) 2. Managing Facebook Ads for Nalayak 1. Created the E-Commerce website for Nalayak (https://www.nalayak.in) 2. Managing Facebook Ads for Nalayak

Freelance Web Developer

• Jul 2019 - Aug 2019

Freelance Web Developer

• Mar 2019 - Apr 2019

Freelance Web Developer

• Jan 2018 - Feb 2018

Asst Project Manager

• Jun 2015 - Jan 2017

Institute of Designing & Fashion Technology (IDFT is one of the leading Fashion Institute in Mumbai established in the Year 2013) Roles & Responsibility • Developing & Maintaining the Website idft.co.in • Handling Digital Marketing for IDFT • Responsible for generating leads from different Social Media Ads & Online Paid Campaigns Achievements • Developed a new website idft.co.in within a span of 20-days • Consistently met deadlines with the team, achieving commendations for five consecutive months • Generated 1000+ leads during five months Lead Generation Campaign • Increased the monthly website visits from 100/month to 1000/month by making it informative and more user friendly • Achieved a Cost per Result of ₹2 from ₹50, which subsequently resulted in budget optimization & cost-cutting. • Successfully implemented Brand Awareness Campaigns resulting in a 500% increase in Facebook Page Likes