Jeanne Epstein
UX Content Writer/Strategist at Project Alpaca- Claim this Profile
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Bio
Daniel Zauderer
Jeanne is responsive, punctual, talented, and a team player. Not only did Jeanne produce super compelling copy for different mediums that appealed to many different audience groups, but she also mentored an aspiring copywriter and taught him some tricks of the trade. As a nonprofit executive who relies on quality talent to help broadcast our mission to the wider world, I’m beyond grateful for Jeanne’s contribution to the Grassroots Grocery team.
David Pring
Jeanne undertook exemplary work decomposing the many issues surrounding one of my clients’ websites. The site not only had content issues but also a particularly confusing purchase process that had resulted in abandoned shopping carts and canceled subscriptions. Spending many hours going through every navigation path from the customer perspective, Jeanne not only identified a host of critical flaws but offered substantive recommendations for improvement. Following this, she took the client through their site in real-time discussing the issues as well as produced a very thorough illustrative report mapping everything to UX heuristics. I will certainly engage Jeanne for site testing at the next appropriate occasion.
Daniel Zauderer
Jeanne is responsive, punctual, talented, and a team player. Not only did Jeanne produce super compelling copy for different mediums that appealed to many different audience groups, but she also mentored an aspiring copywriter and taught him some tricks of the trade. As a nonprofit executive who relies on quality talent to help broadcast our mission to the wider world, I’m beyond grateful for Jeanne’s contribution to the Grassroots Grocery team.
David Pring
Jeanne undertook exemplary work decomposing the many issues surrounding one of my clients’ websites. The site not only had content issues but also a particularly confusing purchase process that had resulted in abandoned shopping carts and canceled subscriptions. Spending many hours going through every navigation path from the customer perspective, Jeanne not only identified a host of critical flaws but offered substantive recommendations for improvement. Following this, she took the client through their site in real-time discussing the issues as well as produced a very thorough illustrative report mapping everything to UX heuristics. I will certainly engage Jeanne for site testing at the next appropriate occasion.
Daniel Zauderer
Jeanne is responsive, punctual, talented, and a team player. Not only did Jeanne produce super compelling copy for different mediums that appealed to many different audience groups, but she also mentored an aspiring copywriter and taught him some tricks of the trade. As a nonprofit executive who relies on quality talent to help broadcast our mission to the wider world, I’m beyond grateful for Jeanne’s contribution to the Grassroots Grocery team.
David Pring
Jeanne undertook exemplary work decomposing the many issues surrounding one of my clients’ websites. The site not only had content issues but also a particularly confusing purchase process that had resulted in abandoned shopping carts and canceled subscriptions. Spending many hours going through every navigation path from the customer perspective, Jeanne not only identified a host of critical flaws but offered substantive recommendations for improvement. Following this, she took the client through their site in real-time discussing the issues as well as produced a very thorough illustrative report mapping everything to UX heuristics. I will certainly engage Jeanne for site testing at the next appropriate occasion.
Daniel Zauderer
Jeanne is responsive, punctual, talented, and a team player. Not only did Jeanne produce super compelling copy for different mediums that appealed to many different audience groups, but she also mentored an aspiring copywriter and taught him some tricks of the trade. As a nonprofit executive who relies on quality talent to help broadcast our mission to the wider world, I’m beyond grateful for Jeanne’s contribution to the Grassroots Grocery team.
David Pring
Jeanne undertook exemplary work decomposing the many issues surrounding one of my clients’ websites. The site not only had content issues but also a particularly confusing purchase process that had resulted in abandoned shopping carts and canceled subscriptions. Spending many hours going through every navigation path from the customer perspective, Jeanne not only identified a host of critical flaws but offered substantive recommendations for improvement. Following this, she took the client through their site in real-time discussing the issues as well as produced a very thorough illustrative report mapping everything to UX heuristics. I will certainly engage Jeanne for site testing at the next appropriate occasion.
Credentials
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Marketing Strategy: SEO Content Writing
LinkedInAug, 2023- Nov, 2024 -
UX Foundations: Research
LinkedInApr, 2022- Nov, 2024 -
Agile Foundations
LinkedInMar, 2022- Nov, 2024 -
Nielsen Norman Group - Certificate in User Experience
Nielsen Norman GroupJun, 2021- Nov, 2024 -
Certified Marketing Writer for UX
UX Content CollectiveMay, 2021- Nov, 2024 -
Certified UX Writer
UX Content CollectiveFeb, 2021- Nov, 2024
Experience
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Project Alpaca
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United States
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Non-profit Organizations
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1 - 100 Employee
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UX Content Writer/Strategist
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Jun 2023 - Present
• Write short and long form mission statement for non-profit • Develop brand voice and create an aligned style guide • Write microcopy for website consistent with brand voice and tone • Write short and long form mission statement for non-profit • Develop brand voice and create an aligned style guide • Write microcopy for website consistent with brand voice and tone
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Ensemble Studio Theatre
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United States
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Performing Arts
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1 - 100 Employee
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Playwright
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Oct 2021 - Aug 2023
• Awarded a 2021 science and technology playwriting grant from the Alfred P. Sloan Foundation in support of The Kit: Made by Martha, a full-length play about the life and work of Martha Goddard, inventor of the first standardized rape kit • Researched whereabouts, found and interviewed colleagues of Martha Goddard • Interpreted complex facts of Goddard’s life and wove them into a dynamic script accessible to audiences • Received additional funding from Ensemble Studio Theatre and the Bechdel Project for an Actors Equity workshop the play • Presented the play as part of Ensemble Studio Theatre’s annual First Light Festival of Sloan commissioned plays Show less
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RealFoundations
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United States
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Real Estate
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300 - 400 Employee
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Content Writer
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Nov 2022 - Jan 2023
• Read blogs and white papers written by CEO • Wrote brief and lively summary of key content • Wrote headlines for each summary • Sourced images to accompany headlines • Each piece of condensed content to be posted on LinkedIn • Read blogs and white papers written by CEO • Wrote brief and lively summary of key content • Wrote headlines for each summary • Sourced images to accompany headlines • Each piece of condensed content to be posted on LinkedIn
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Grassroots Grocery
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United States
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Civic and Social Organizations
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1 - 100 Employee
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UX Content Writer
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Sep 2021 - Sep 2022
• Created style guide focused on consistent voice and tone • Wrote email nurture to grow membership and donations • Scripted introduction for Bronx Heroes weekly podcast • Wrote email updates to subscribers • Wrote staff and board member bios • Collaborated with all stakeholders on rebranding initiative • Created style guide focused on consistent voice and tone • Wrote email nurture to grow membership and donations • Scripted introduction for Bronx Heroes weekly podcast • Wrote email updates to subscribers • Wrote staff and board member bios • Collaborated with all stakeholders on rebranding initiative
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Vegums
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United Kingdom
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Manufacturing
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1 - 100 Employee
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UX Consultant
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Oct 2021 - Nov 2021
• Evaluated the user experience on the Vegums.com landing page for content and usability • Evaluated the user purchasing flow and subscription change process • Wrote detailed report containing observations, key findings, and recommendations for redesign with a focus on an improved user flow and closer alignment with brand guidelines • Evaluated the user experience on the Vegums.com landing page for content and usability • Evaluated the user purchasing flow and subscription change process • Wrote detailed report containing observations, key findings, and recommendations for redesign with a focus on an improved user flow and closer alignment with brand guidelines
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SilverBell Global
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United States
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Mental Health Care
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1 - 100 Employee
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Content Writer
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Oct 2020 - Feb 2021
• Led content review and collaborated with CEO on website redesign • Wrote content including: - Mission statement - Process description - Staff bios • Led content review and collaborated with CEO on website redesign • Wrote content including: - Mission statement - Process description - Staff bios
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Self-employed
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New York, New York, United States
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Content Writer: Real Estate
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Apr 2014 - Dec 2020
Compass/The Corcoran Group, New York, NY • Wrote detailed, research-based marketing content • Content writer and designer of bi-weekly marketing newsletter for broad business network Compass/The Corcoran Group, New York, NY • Wrote detailed, research-based marketing content • Content writer and designer of bi-weekly marketing newsletter for broad business network
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NW50+
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New York City Metropolitan Area
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Playwright
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Aug 2017 - Jun 2019
• Wrote the full-length play, A Little Bit of Forever, during multiple fellowship residencies at the Virginia Center for the Creative Arts • Wrote compelling fundraising content and raised necessary capital to produce an Actors Equity workshop production of A Little Bit of Forever • Hired and managed an 8-person creative team • Executed and filed actor contracts with Actors Equity • Received a nomination for the Susan Smith Blackburn Prize from New Georges Theatre Company • Wrote the full-length play, A Little Bit of Forever, during multiple fellowship residencies at the Virginia Center for the Creative Arts • Wrote compelling fundraising content and raised necessary capital to produce an Actors Equity workshop production of A Little Bit of Forever • Hired and managed an 8-person creative team • Executed and filed actor contracts with Actors Equity • Received a nomination for the Susan Smith Blackburn Prize from New Georges Theatre Company
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Original Kin Productions
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New York City Metropolitan Area
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Director
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Jan 2012 - Oct 2014
• Wrote, produced and directed Blood From a Stoner a 28 minute narrative short film • Produced fundraising event to raise production capital • Hired and directed a cast of well-known professional actors • Hired and managed a 17-person crew • Coordinated with Mayor’s Office of Film and Television to receive permit • Content writer for Indiegogo online crowdsourcing platform that raised post-production capital • Premiered Blood From a Stoner in numerous film festivals including FilmColumbia, Chain Film Festival, and Big Apple Film Festival Show less
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Teachers & Writers Collaborative
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United States
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Education
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1 - 100 Employee
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Teaching Artist
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Jan 1999 - Dec 2003
Teacher/writer-in-residence at various public elementary and middle schools throughout the five boroughs, including a psychiatric day program at a hospital site • Taught poetry and creative writing to both regular and special needs populations • Collaborated with classroom teachers in determining needs of each population • Designed and implemented writing curriculum according to the needs of each population • Compiled, organized, and designed numerous anthologies of student’s poems, stories and drawings as the culminating result of each residency • Organized and directed assemblies in which students presented their work to parents and faculty Show less
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Education
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Bennington College
Bachelor of Arts - BA, English Language and Literature, General
Community
