Experience

Planit Scotland

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• PR & Copywriting Lead

  • Dec 2021 - Present

  Heading up Planit Scotland's PR & copywriting department, leading a team of copywriters to ensure excellence in all of Planit Scotland's written output across a portfolio of 70+ clients. Co-author of a chapter on leadership in The Game Changers Handbook, published in 2022 by Business Game Changers Magazine. - Specialist in creative marketing and communications strategy, working with a portfolio of 70+ dynamic clients across the UK and Europe - including food and drink… Show more Heading up Planit Scotland's PR & copywriting department, leading a team of copywriters to ensure excellence in all of Planit Scotland's written output across a portfolio of 70+ clients. Co-author of a chapter on leadership in The Game Changers Handbook, published in 2022 by Business Game Changers Magazine. - Specialist in creative marketing and communications strategy, working with a portfolio of 70+ dynamic clients across the UK and Europe - including food and drink, hospitality, professional services, sport, retail, third sector, tourism, logistics, health, technology and environment. - Experienced public relations, digital, marketing and media professional. - Strong media contacts and experience developing attention-grabbing media opportunities resulting in national, regional, local, online and broadcast coverage. - Highly experienced in press office management and press trip hosting, ensuring journalists have everything they need to tell a story. - Strategic planning for community engagement and reputation management. - Honed copywriting skills that always deliver our clients' messages on social media, websites (including SEO and meta data) and print material. - Creating and implementing innovative cross-platform content that delivers positive ROI and exceeds client expectations. - Providing tailored business support and advice to ensure maximum benefit to the client. - Ensuring our clients know they can #JustAskPlanit to help them tackle their to-do lists.

• Account Manager

  • Feb 2021 - Dec 2021

  - Specialist in creative marketing and communications strategy, working with a portfolio of dynamic clients across Scotland - including food and drink, hospitality, professional services, sport, retail, third sector, tourism, logistics, health, technology and environment. - Experienced public relations, digital, marketing and media professional. - Strong media contacts and experience developing attention-grabbing media opportunities resulting in national, regional, local, online and… Show more - Specialist in creative marketing and communications strategy, working with a portfolio of dynamic clients across Scotland - including food and drink, hospitality, professional services, sport, retail, third sector, tourism, logistics, health, technology and environment. - Experienced public relations, digital, marketing and media professional. - Strong media contacts and experience developing attention-grabbing media opportunities resulting in national, regional, local, online and broadcast coverage. - Honed copywriting skills that always deliver our clients' messaging. - Creating and implementing innovative cross-platform content that delivers positive ROI and exceeds client expectations. - Providing tailored business support and advice to ensure maximum benefit to the client. - Ensuring our clients know they can #JustAskPlanit to help them tackle their to-do lists.

• Content Creator

  • Nov 2020 - Feb 2021

  Specialist in creative strategy for digital media and communications. Key duties included: - Supporting clients with digital and traditional media, ensuring digital is an integrated part of marketing strategy and never seen as a 'bolt-on'. - Creating innovative cross-platform content that delivers positive ROI and exceeds client expectations.



Eoin Smith - Writer

• Aberdeen, Scotland, United Kingdom

• Author and Features Writer

  • Feb 2009 - Present

  - Articles and features commissioned by and published in print and online by a diverse range of titles including Q, The Guardian, PowerPlay, MAGIC Magazine, Magicseen, Scouting, and Au Science Magazine. - Published author of short fiction in Popshot Quarterly, and anthologies from Sans. PRESS and Loft Books. - Script editor of Project Wolf, a short documentary on rewilding that has been shown at film festivals around the world and broadcast on TV in the USA. - Articles and features commissioned by and published in print and online by a diverse range of titles including Q, The Guardian, PowerPlay, MAGIC Magazine, Magicseen, Scouting, and Au Science Magazine. - Published author of short fiction in Popshot Quarterly, and anthologies from Sans. PRESS and Loft Books. - Script editor of Project Wolf, a short documentary on rewilding that has been shown at film festivals around the world and broadcast on TV in the USA.



Eoin Smith - Magician

• Aberdeen, United Kingdom

• Magician

  • Apr 2009 - Present

  - Providing award-winning magical entertainment and presentations across the country, in venues including theatres, five-star hotels, comedy clubs, corporate functions and private parties. - Worked on exhibition stands, and delivered presentation and training. - Won numerous awards for entertainment, card and close-up magic. - Providing award-winning magical entertainment and presentations across the country, in venues including theatres, five-star hotels, comedy clubs, corporate functions and private parties. - Worked on exhibition stands, and delivered presentation and training. - Won numerous awards for entertainment, card and close-up magic.



Tricker Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Digital Executive

  • May 2018 - Sep 2020

  Specialist in digital PR and marketing solutions for clients in a range of sectors. Key duties included: - Content creation and analysis of high profile organic and paid-for social media campaigns. - Website content creation, and maintenance and analysis of usage. - Video production (filming and editing) for use online. - Creation and implementation of strategic email campaigns. - Design of a wide range of digital and print materials. - Delivery of training in social media… Show more Specialist in digital PR and marketing solutions for clients in a range of sectors. Key duties included: - Content creation and analysis of high profile organic and paid-for social media campaigns. - Website content creation, and maintenance and analysis of usage. - Video production (filming and editing) for use online. - Creation and implementation of strategic email campaigns. - Design of a wide range of digital and print materials. - Delivery of training in social media strategy, content creation and website CMS usage. - Staff writer and lead designer on Women Together, the official magazine of the Scottish Women's Institutes, for three years. Instrumental in Tricker Communications winning numerous industry awards, including being named Scotland's Outstanding Small PR Consultancy at the CIPR PRide Awards. Also carried out duties included in Senior Account Executive role.

• Senior Account Executive

  • Feb 2014 - May 2018

  Key duties included: - Developed meaningful relationships with journalists at key print, online and broadcast outlets. - Regular liaison with clients colleagues and stakeholders to plan, develop and implement projects. - Drafted press releases, features and case studies. - Planned and managed events. - Ran media offices at high-profile events. - Staff writer and lead designer on Women Together, the official magazine of the Scottish Women's Institutes, for three… Show more Key duties included: - Developed meaningful relationships with journalists at key print, online and broadcast outlets. - Regular liaison with clients colleagues and stakeholders to plan, develop and implement projects. - Drafted press releases, features and case studies. - Planned and managed events. - Ran media offices at high-profile events. - Staff writer and lead designer on Women Together, the official magazine of the Scottish Women's Institutes, for three years. Instrumental in Tricker Communications winning numerous industry awards, including being named Scotland's Outstanding Small PR Consultancy at the CIPR PRide Awards.

• Account Executive

  • Jun 2013 - Feb 2014

  Key duties included: - Writing and issuing press releases and features to the media. - Posting to social media. - Research and development of ideas to fit into overall client planning. - General administrative tasks.



Hercules Moments

• Writing and Editing

• Co-founder and Commissioning Editor

  • Mar 2009 - Jun 2015

  Hercules Moments was a popular online music magazine, nominated for numerous awards throughout its run. Key duties included: - Writing articles on a diverse range of musical genres, including reviews, features and interviews. - Commissioning and editing content from a team of writers and photographers. - Maintaining a strong social media presence. - Compilation of digital albums showcasing local talent. - Speaking at industry events. Hercules Moments was a popular online music magazine, nominated for numerous awards throughout its run. Key duties included: - Writing articles on a diverse range of musical genres, including reviews, features and interviews. - Commissioning and editing content from a team of writers and photographers. - Maintaining a strong social media presence. - Compilation of digital albums showcasing local talent. - Speaking at industry events.



The Drummond Varieties

• Aberdeen, Scotland, United Kingdom

• Promoter and Compere

  • Jun 2013 - Sep 2014

  The Drummond Varieties was a monthly variety show held in Aberdeen city centre. Key duties included: - Development of show concept in conjunction with the venue, and booking of all acts. - Stage management of all events. - Compering and performance during all shows. - Management of all press and publicity. The Drummond Varieties was a monthly variety show held in Aberdeen city centre. Key duties included: - Development of show concept in conjunction with the venue, and booking of all acts. - Stage management of all events. - Compering and performance during all shows. - Management of all press and publicity.



Aberdeen Journals

• United Kingdom
• Newspaper Publishing
• 1 - 100 Employee

• Freelance Columnist

  • Oct 2010 - Jul 2013

  Weekly columnist reporting on the local Aberdeen music scene, building a strong network of local contacts within the music industry. Regularly liaised with Features Editor to develop new content. Weekly columnist reporting on the local Aberdeen music scene, building a strong network of local contacts within the music industry. Regularly liaised with Features Editor to develop new content.



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Customer Assistant (Gold Step Up)

  • Jul 2008 - Jul 2013

  Key duties included: - Running shifts, including management of staff - Organisation of stock, overseeing and undertaking counts and planogram changes - Cash handling and management - Liaison with customers and colleagues Key duties included: - Running shifts, including management of staff - Organisation of stock, overseeing and undertaking counts and planogram changes - Cash handling and management - Liaison with customers and colleagues



Tern TV

• Aberdeen, United Kingdom

• Intern

  • Jul 2012 - Jul 2012

  Key duties included: - Research for numerous TV projects at various stages of production. - Involved in filming and editing of an episode of popular BBC prime time show, Beechgrove Garden. - General administrative tasks. Key duties included: - Research for numerous TV projects at various stages of production. - Involved in filming and editing of an episode of popular BBC prime time show, Beechgrove Garden. - General administrative tasks.



STV Group plc

• United Kingdom
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Intern

  • Jul 2012 - Jul 2012

  Key duties included: - Monitoring newswires for items of interest - Sourcing interviewees - Attending and contributing to daily news conference - General administrative tasks - Received training in writing for news broadcast and presenting to camera Key duties included: - Monitoring newswires for items of interest - Sourcing interviewees - Attending and contributing to daily news conference - General administrative tasks - Received training in writing for news broadcast and presenting to camera



Bauer Media Group

• Germany
• Media Production
• 700 & Above Employee

• Intern

  • Jun 2012 - Jun 2012

  Key duties included: - Research, writing and development of content for Q website and print magazine. - Received training in article writing and sub-editing. - Gained a deeper insight into the magazine publishing industry. Key duties included: - Research, writing and development of content for Q website and print magazine. - Received training in article writing and sub-editing. - Gained a deeper insight into the magazine publishing industry.



Original 106

• Aberdeen

• Intern

  • Jun 2012 - Jun 2012

  Key duties included: - Developed a new playlist for overnight programming, following station criteria. - Produced research on numerous topics, including listener analysis. - Received training in audio editing and practices of commercial radio. - General administrative tasks. Key duties included: - Developed a new playlist for overnight programming, following station criteria. - Produced research on numerous topics, including listener analysis. - Received training in audio editing and practices of commercial radio. - General administrative tasks.



Aberdeen Student Radio

• Aberdeen, United Kingdom

• Presenter

  • Sep 2009 - May 2012

  Presenter and co-creator of popular radio show, Mixtape, which was the only student production nominated for 'Radio Show of the Year' at the Scottish New Music Industry Awards 2011. Key duties included: - Development of playlists and on-air content. - Organised live sessions with local and touring musicians. - Managing a rotating roster of co-hosts. - Training of new DJs in equipment usage and on-air conduct. Presenter and co-creator of popular radio show, Mixtape, which was the only student production nominated for 'Radio Show of the Year' at the Scottish New Music Industry Awards 2011. Key duties included: - Development of playlists and on-air content. - Organised live sessions with local and touring musicians. - Managing a rotating roster of co-hosts. - Training of new DJs in equipment usage and on-air conduct.



BIG Partnership

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Jul 2010 - Jul 2010

  Key duties included: - Developing experiential marketing campaigns for major clients - Drafting press releases and features - Creating research documents for colleagues - General administrative tasks Key duties included: - Developing experiential marketing campaigns for major clients - Drafting press releases and features - Creating research documents for colleagues - General administrative tasks



TV Follo

• Ski, Akershus, Norway

• Intern

  • Nov 2008 - Nov 2008

  Key duties included: - Researching for news broadcasts - Received training in filming and editing news for broadcast Key duties included: - Researching for news broadcasts - Received training in filming and editing news for broadcast



Tricker Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Administrative Assistant

  • Aug 2007 - Aug 2007

  Following a successful internship, I was asked to return to cover staff holidays. Key duties included: - Research for key client projects - Calculation of public relations equivalence - Answering phones and general admin Following a successful internship, I was asked to return to cover staff holidays. Key duties included: - Research for key client projects - Calculation of public relations equivalence - Answering phones and general admin



Tricker Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Jan 2007 - Jan 2007

  Key duties included: - Research for key client projects - Calculation of public relations equivalence - Answering phones and general admin Key duties included: - Research for key client projects - Calculation of public relations equivalence - Answering phones and general admin