Experience

ECI Lighting

• Ireland
• Design Services
• 1 - 100 Employee

• Marketing

  • May 2016 - Present

  Marketing Executive with responsibility for all promotional activity within a group which comprises of three distinct divisions. I report directly to the Managing Director and Divisional Managers. I have an expert level of proficiency in Adobe Creative Suite (Photoshop, Indesign, Illustrator & Premier Pro) used in the design and origination of all in-house branded marketing material. I am also highly accomplished in Wordpress, Woocommerce (WP e-commerce platform), Mailchimp Email Marketing, SEO, Keyword Research, Adwords, Google Analytics & Social Media Content Generation. The role involves the: • Planning, execution and evaluation of all marketing activity for the three divisions. • Layout and design of a diverse range of marketing collateral from own-brand product catalogues and packaging to corporate brochures, presentations and sales material. • Origination, UX design and maintenance of the company websites and online ordering platforms as well as SEO, Keyword Research and Analytics to improve organic site rankings. • Creation of highly targeted and relevant promotional emails via Mailchimp while also maintaining, segmenting and updating customer databases on a regular basis. • Creation of relevant and engaging content for the company LinkedIn account. See: https://www.linkedin.com/company/9390790 • Reporting on the effectiveness of campaigns to the Board of Directors. • Allocating the annual marketing budget and continuously evaluating its effectiveness. Show less



Self-employed

• Freelance Contract Digital Marketer & Graphic Designer

  • Jan 2012 - Apr 2016

  Freelance e-commerce and brochure website development, maintenance and content generation. Email marketing campaigns to segmented customers. Origination and development of printed and digital marketing material for clients in the pharmaceutical and financial sectors. Freelance e-commerce and brochure website development, maintenance and content generation. Email marketing campaigns to segmented customers. Origination and development of printed and digital marketing material for clients in the pharmaceutical and financial sectors.



Charles Nolan & Co. Ltd & Falks Lighting Ltd

• Marketing Manager

  • Nov 2005 - Dec 2011

  Marketing Manager for five electrical companies with full responsibility for all B2B & B2C promotional activity within the group. The role involved similar duties to my current position at ECI Lighting. My employment at the group ceased due to company liquidation. Marketing Manager for five electrical companies with full responsibility for all B2B & B2C promotional activity within the group. The role involved similar duties to my current position at ECI Lighting. My employment at the group ceased due to company liquidation.