Experience

Team Brilliant

• Andorra
• IT Services and IT Consulting
• 1 - 100 Employee

• Product

  • May 2023 - Present

  Spain Building the first developer engagement platform with youralto.com ALTO (https://www.youralto.com) is an app for Slack that integrates with GitHub, Gitlab, and JIRA to improve your dev team productivity, gain visibility into the day-to-day work, and help build up healthy habits from day one.



Lyst

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Product Manager

  • Apr 2020 - Jan 2023

  London, England, United Kingdom Led the team responsible for: - An increase of +1,600% in total Web to App membership, and +1,200% Signup Rate YoY (April 2020 - April 2021). - Improving UX across the website that led to increase of 20% in track conversion rate (October 2022-November 2022) - Launching cross-platform financial incentives program. Moved onto the Product path to help the company boost Web to App user acquisition and activation. - Collaborate with marketing and other product channels to ensure… Show more Led the team responsible for: - An increase of +1,600% in total Web to App membership, and +1,200% Signup Rate YoY (April 2020 - April 2021). - Improving UX across the website that led to increase of 20% in track conversion rate (October 2022-November 2022) - Launching cross-platform financial incentives program. Moved onto the Product path to help the company boost Web to App user acquisition and activation. - Collaborate with marketing and other product channels to ensure revenue positive growth. - Understanding of the problem to solve, aligned to company goals, able to articulate effectively and independently with the rest of stakeholders. - Run ideation with the team to solve a wide range of problems, with a strong understanding of who the key users are and needs. - Accountable for the results and performance of the product, its impact on the objectives and delivers results autonomously. - Create vision and strategy, in line with company strategies and objectives with a strong understanding of the balance between business and customer / user needs.

• Localization Product Manager

  • Oct 2018 - Jan 2023

  London, England, United Kingdom Led the internationalization and localization processes to contribute to the launch of 10 new international markets: - International domains to account for 25% of GMV after 12 months. - Research industry-related products for expansion purposes, monitoring their experience, and customer support to understand market opportunities - Prioritize product localisation efforts based on the company’s strategy and market targets. - Worked closely with product managers from CX, Retention… Show more Led the internationalization and localization processes to contribute to the launch of 10 new international markets: - International domains to account for 25% of GMV after 12 months. - Research industry-related products for expansion purposes, monitoring their experience, and customer support to understand market opportunities - Prioritize product localisation efforts based on the company’s strategy and market targets. - Worked closely with product managers from CX, Retention, and SEO teams to make sure new features included localization needs. - Ensure that all localization requests are successfully delivered end-to-end, working closely with language specialists, content strategists, engineers, product managers, and other departments. - Use of analytical tools such as Google Analytics, Google Search Console and Looker to give significant understandings that help drive the development of the product. - Managed both the in-house engineers and the team of remote freelance language owners and junior translation resources (up to 20 people).



Student.com

• United Arab Emirates
• Technology, Information and Internet
• 100 - 200 Employee

• Head of Internationalization

  • Sep 2017 - Oct 2018

  Dubai, United Arab Emirates Relocated to the Dubai office to enhance the communication with the in-house localization team, and the engineering teams in the Shanghai office.

• Head of Internationalization

  • Jun 2016 - Oct 2018

  London, England, United Kingdom Main responsibilities: Product Localization - Research industry-related products for product expansion purposes, monitoring their product experience, and customer support to understand market opportunities - Head the execution of global localization, trans-creation and translation for any content, and any other ad-hoc requests requiring text localisation. - Project-manage all localization requests logged in JIRA, assign these to the relevant persons within the team and monitor… Show more Main responsibilities: Product Localization - Research industry-related products for product expansion purposes, monitoring their product experience, and customer support to understand market opportunities - Head the execution of global localization, trans-creation and translation for any content, and any other ad-hoc requests requiring text localisation. - Project-manage all localization requests logged in JIRA, assign these to the relevant persons within the team and monitor progress to ensure timely delivery of each - Design, implement and manage the localization process in full, working closely with engineering, product, design, and any other party involved - Implement research for top source markets in order to optimize the user experience in those locales Team Management - Manage both the in-house team and the team of remote freelance language owners and junior translation resources (up to 35 people) - Take into Content team management, aligning with supply and product teams to create copy based on the company’s strategy and market targets Business Improvement - Work with the product and marketing teams to ensure the accuracy and timely delivery of web/mobile features and email/marketing campaigns - Assist digital marketing team in managing local PPC & social media campaigns for the target markets to make sure the target local audience is properly reached - Work closely with other departments to identify market opportunities where L10n help to boost the company’s goals - Triage localization feedback coming through from native language speakers internal to the business, assign to relevant stakeholders for improvements and/or manage communication with feedback givers Financial Management - Manage and sign off payments for freelance resources - Project-managing localization resources and budget in a scalable manner to ensure we are always staffed to cope with workload spikes and loosening

• Senior Internationalization Manager

  • Mar 2015 - Jun 2016

  London, England, United Kingdom Main responsibilities: - Work closely with the Head of Internationalization to head global Localization expansion across an always increasing number of languages to support the company’s international growth strategy - Drive the execution of global content localization, trans-creation and translation for static content, CMS content and any other ad-hoc requests requiring the localization of text - Manage our Shanghai-based Chinese localization team (in-house team) - Research… Show more Main responsibilities: - Work closely with the Head of Internationalization to head global Localization expansion across an always increasing number of languages to support the company’s international growth strategy - Drive the execution of global content localization, trans-creation and translation for static content, CMS content and any other ad-hoc requests requiring the localization of text - Manage our Shanghai-based Chinese localization team (in-house team) - Research competitor and industry related products for localization purposes, monitoring their language support, translation best-practices and use of jargon - Source the best possible ‘copy’ resources for our language pool, conduct thorough testing of their language skills and continuously monitor the quality of their output through translation quality metrics - Project-manage all translation requests logged in JIRA, assign these to relevant person within the team and monitor progress to ensure timely delivery of each - Triage localization feedback coming through from native language speakers internal to the business, assign to relevant stakeholders for improvements and/or manage communication with feedback givers - Assist digital marketing team managing local PPC & social media campaigns for the target markets



Badoo

• Technology, Information and Internet
• 200 - 300 Employee

• Localisation Manager

  • Nov 2012 - Mar 2015

  London, England, United Kingdom Badoo is the largest, fastest growing Social Network for Meeting New People in the world and market leader for meeting new people, chatting & dating in Europe, Latin America and Asia. - Main responsibilities include Project management & monitoring a large remote team, including Spain, Dutch, Malay, Hindi, Turkish, Thai and Latin American markets, to meet department's expectations towards goals, boost motivation to drive people performance. - Managed the launch of our users… Show more Badoo is the largest, fastest growing Social Network for Meeting New People in the world and market leader for meeting new people, chatting & dating in Europe, Latin America and Asia. - Main responsibilities include Project management & monitoring a large remote team, including Spain, Dutch, Malay, Hindi, Turkish, Thai and Latin American markets, to meet department's expectations towards goals, boost motivation to drive people performance. - Managed the launch of our users translation platform; https://translate.badoo.com, as well as the marketing & social media channels. (BadooTranslate: Twitter / FB) - Produce top quality localised copy and continuously improved quality of existing content combining website localisation with multilingual keyword research. - Work closely with customer service team to resolve customer issues in order to offer the best and quickest service. - Solid project management experience in a client-side localisation role, within an Agile development framework - Use of analytical tools such as Google analytics and Microstrategy to give significant understandings that help drive the development of the product. - Make proactive suggestions for operational improvements to the company's tools. Show less



LUX FIX

• Editorial Team

  • Sep 2012 - Nov 2012

  London, Reino Unido Responsibilities varied from web content to monitoring client contacts. Monitoring Social Media strategies and editorial responsibilities.



Guestlist

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Online editor

  • May 2012 - Oct 2012

  London, Reino Unido Started as a reviewer quickly progressed to take on the role of Online Editor assistant. Confidently and professionally liaise with PRs and writers to create content for the site as well as contributing with original pieces. Assistance on Marketing campaigns.



Pop Productions

• Editor Assistant

  • Apr 2011 - Jun 2011

  London, Reino Unido Completed an internship with Pop Productions UK Ltd. Responsibility varied from assisting on the filming and editing of corporate interviews and conferences to the final outlay of viral advertisements. Worked with state of the art camera and film equipment. Responsible for interacting and notifying customers and providers with the final product.



Pastores Grupo Cooperativo

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• Manager Assistant (Marketing Department)

  • Feb 2010 - Jul 2010

  Zaragoza, España A permanent role whereby activities included the monitoring of contacts within the regional and national media of Spain. Responsible for editing and writing Pastores Cooperative Group’s publications. Actively involved in promoting the company’s image on Facebook and Twitter. Provided external communication to customers and providers as well as internal communication with 80 staff members.



CARTV

• Government Administration
• 1 - 100 Employee

• Staff writer and producer

  • Dec 2008 - Mar 2009

  Zaragoza y alrededores, España Responsible for the writing, editing and narration of the company radio magazine called “Esta es la nuestra.” Responsible for the editing and arranging of interviews, finding suitable applicants and providing topicality for the programme. In charge of scheduling the rundown of the programme and providing contact with people within the company to assist and participate in it.



Publicaciones y Ediciones del Alto Aragón

• Redactor

  • Jul 2007 - Sep 2007

  Huesca, España Responsible for writing and editing local articles and interviews as well as features in the culture section of the company publication. Also in charge of daily interviews and the monitoring of reports.