Experience

Verti Assicurazioni

• Italy
• Insurance
• 100 - 200 Employee

• Chief Executive Officer

  • Jan 2017 - Present



Verti

• Spain
• Insurance
• 100 - 200 Employee

• Managing Director

  • Apr 2013 - Dec 2016

  Areas of expertise:• Alignment of the Company to achieve:• the strategy defined by the Mapfre Group• the objectives defined for the shareholder (Mapfre) through the consolidation of a digital business model

• Sales and Marketing Director

  • Jan 2010 - Apr 2013

  Areas of expertise:• Creation of the Verti brand• Launch and consolidation of the brand• Development of the commercial strategy, organization of sales channelsLink: http://www.verti.com



Linea Directa Aseguradora

• Spain
• Insurance
• 700 & Above Employee

• Marketing and E-commerce Director

  • Feb 2008 - Dec 2010

  Areas of expertise:• Responsible for demand generation strategy brand awareness.• Management of the online channel• Development and mapping of the Company's acquisition, notoriety and digitization indicators.

• Head of Sales

  • Dec 2006 - Feb 2008

  Areas of expertise:• Definition of the commercial policy • Responsible for the sales strategy• Contact center management• Optimization of sales processes• Control over the international division and E-commerce.

• Head of the International Department

  • Feb 1999 - Feb 2008

  Areas of expertise:• Launch of a new business unit aimed to acquire customers of British nationality residing in Spain.• Development of the value proposition and retention strategy• Responsible for acquisition, retention and pricing strategies.

• Head of Marketing

  • Jun 2005 - Dec 2006

  Areas of expertise:• Achieving growth volumes through mass media (online and offline), direct marketing and other channels.• Brand management: awareness, market research and monitoring.

• Underwriting Technician

  • Dec 1997 - Feb 1999

  Areas of expertise:• First introduction into the actuarial area.• Launch of a commercial collaboration scheme with car dealers; calculating business volumes, acquisition expenses based on the gross earned premium.

• Claims Technician

  • Jun 1997 - Dec 1997

  Areas of expertise:• Claims management for British customers in Spain.