Experience

BSH Italia
• Italy
• Manufacturing
• 1 - 100 Employee
• CEO at BSH Elettrodomestici Spa

  • May 2021 - Present

BSH Hausgeräte AG
• Switzerland
• Manufacturing
• 200 - 300 Employee
• CEO

  • Sep 2018 - Apr 2021


BSH South Africa

• South Africa
• Manufacturing
• 1 - 100 Employee

• CEO

  • Jan 2014 - Aug 2018

  - Responsible for Sales, Marketing, Customer Service in Sub-Saharan Africa- Definition of company targets and strategy- Development of business in South Africa with existing customers and new clients/channels- Project lead for business expansion into SSA with particular focus on Angola, Kenya and Nigeria- Development and implementation of a new marketing concept for main brands Bosch and Siemens

• CEO & interim CFO

  • Sep 2012 - Dec 2013

  - Responsible for Sales, Marketing, Customer Service, Accounting, Controlling, Administration, Procurement and Logistics in Sub Saharan Africa- Definition of company targets and strategy- Development of business in South Africa with existing customers and new clients/channels- Implementation of a business process redesign based on the implementation of SAP- Implementation of a change initiative

• Marketing Director

  • Jul 2008 - Aug 2012

  - Responsible for Product, Brand and Trade Marketing- Definition of brand strategy, positioning of local brand portfolio to increase sales and brand value- Development and execution of local product and program strategies- Support of business planning, development of marketing plan- Development and implementation of a growth strategy for the brand Bosch in Italy based on a comprehensive marketing campaign- Development of a go-to-market strategy for Consumer Products, support of execution

• Head of Strategic Business Development

  • Dec 2005 - Jun 2008

  - Responsible for business development projects and sales steering- Support of business planning, support of sales strategy development- Conceptual development of the growth "initiative 2010", support of execution- Project Manager for development of growth initiative “Built-in “, support of execution- Implementation of sales steering tools and processes

• Head of Controlling

  • Jul 2001 - Nov 2005

  - Strategic and operative planning for the subsidiary- Monthly closes and reporting- Preparation of financial statements including balance sheet- Cost planning and controlling, inventory controlling- Risk controlling- Development of strategic concepts and applications for optimizing the commercial management of the subsidiary



BSH Home Appliances Group

• Germany
• Manufacturing
• 700 & Above Employee

• Key Account Manager

  • Apr 2000 - Jun 2001

  - Management of International key accounts- Participation in conceptual development of an International key account strategy for BSH- Development of account plans, execution with key accounts- Negotiation of International sales targets and related bonuses- Coordination of business activities with key account branches in various countries

• Key Account Management Assistant

  • Oct 1998 - Mar 2000

  - Support of management of International key accounts- Assistance with the preparation of contractual agreements- Monitoring of business development with key account in various countries, creation of monthly sales statistics- Execution of market research for the development of sales distribution and marketing strategies with key accounts