Experience

Assemble the Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Digital Content Strategist

  • Nov 2020 - Oct 2023

  New York City Metropolitan Area - Led and managed multiple teams, including ads, creative, content, and communications, fostering a collaborative and high-performance work environment. - Collaborated across internal teams (ads, creative, content, and communications) and with external stakeholders, including clients and vendors, ensuring seamless coordination and effective project delivery. - Managed budgets for special projects, such as influencer campaigns, new video platforms, streaming services, and sweepstakes… Show more - Led and managed multiple teams, including ads, creative, content, and communications, fostering a collaborative and high-performance work environment. - Collaborated across internal teams (ads, creative, content, and communications) and with external stakeholders, including clients and vendors, ensuring seamless coordination and effective project delivery. - Managed budgets for special projects, such as influencer campaigns, new video platforms, streaming services, and sweepstakes, achieving campaign goals and optimizing resource allocation. - Implemented process improvements and optimized task/project management through Asana, serving as manager for task assignment and project coordination. - Oversaw end-to-end management of marketing campaigns, including sweepstakes, influencer management, and user-generated content (UGC) campaigns, ensuring successful execution and alignment with organizational objectives. - Responsible for tracking and analyzing key performance indicators for major partnership campaigns, utilizing data and analytics to inform decision-making and strategy for partnerships and special projects. • Project manage client needs across the content, creative, and ads teams • Collaborate with internal teams to create programs and distribution strategies that align with client goals and objectives • Manage client email programs, from calendaring to copywriting, to production, segmentation, and reporting • Serve as key day-to-day client contact • Manage client social media programs, including calendaring, copywriting, community management, reporting, and analyzing performance • Draft search and social ad copy • Share briefs, day-to-day updates, and campaign results to internal teams and client • Oversee research, identification, and relationship management with influencers that help meet brand goals Show less



Center for Reproductive Rights

• Law Practice
• 200 - 300 Employee

• Communications and Digital Marketing Project Manager

  • Oct 2019 - Oct 2020

  Greater New York City Area • Supported effective delivery of integrated communications outputs (media, content, and digital deliverables), especially around major Supreme Court case • Managed tracking of implementation for various projects, including vital website rebuild and organization-wide rebrand • Facilitated coordination within the communications department, other internal departments, and external partners/agencies • Supported the digital, media, fundraising, development, and program teams with special… Show more • Supported effective delivery of integrated communications outputs (media, content, and digital deliverables), especially around major Supreme Court case • Managed tracking of implementation for various projects, including vital website rebuild and organization-wide rebrand • Facilitated coordination within the communications department, other internal departments, and external partners/agencies • Supported the digital, media, fundraising, development, and program teams with special initiatives and campaigns • Worked closely with the Chief Marketing Officer and Communications Coordinator to provide core support for oversight of the budget for Communications including managing spending and participating in budget reprojection meetings • Collaborated with the Program Management Unit to strengthen program management across the organization, including building program and project management capacities in the Communications department and disseminating learning/best practices • Project managed annual work planning, quarterly reporting, and budget projections Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Digital Content and Social Media Specialist, Entertainment

  • Jan 2018 - Sep 2019

  Greater New York City Area • Produced and shared content daily, ensuring social channels are best-in-class • Supported and coordinated social and digital project campaigns, from content (video, gifs, carousel units, etc) to reporting • Managed execution and fulfillment social media strategy through competitive and audience research • Managed collaborations among external team and internal teams (Agencies and partnerships) • Effectively communicated project scope and managed campaigns from start to finish



SourceMedia

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Social Media Coordinator, Communications Project Manager (Temp.)

  • Jan 2017 - Sep 2017

  • Built and executed social strategy through competitive and audience research • Managed social media accounts (Facebook, LinkedIn, Twitter) of 19 publications and corporate accounts • Generated and shared content daily that builds meaningful connections • Set up and optimized company pages within each social media platform • Promoted brand videos and podcasts



Impact Communication Partners

• Consumer Services
• 1 - 100 Employee

• Meeting Services, Planner (Temp. Position)

  • Jul 2016 - Jan 2017

  Greater New York City Area • Organized advisory boards, speaker programs, and other events involving interactions with the healthcare community • Managed multiple projects (up to 10) at once • Arranged transportation, accommodations, and logistics for meetings, programs, and events for up to 20 participants per event



Pro Mujer

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Marketing and Communications Specialist

  • Jan 2016 - Jun 2016

  Greater New York City Area • Communicated with departments in both English and Spanish • Created content, maintain company’s various social media platforms (Twitter, Facebook, LinkedIn) • Drove quality traffic and engagement to website using Google Adwords, Analytics, PayPerClick • Planned and execute multiple projects using Adobe Creative • Designed marketing and communications materials in English and Spanish • Produced and edited external and internal videos • Provided all communications support for… Show more • Communicated with departments in both English and Spanish • Created content, maintain company’s various social media platforms (Twitter, Facebook, LinkedIn) • Drove quality traffic and engagement to website using Google Adwords, Analytics, PayPerClick • Planned and execute multiple projects using Adobe Creative • Designed marketing and communications materials in English and Spanish • Produced and edited external and internal videos • Provided all communications support for Development department Show less



Gorkana US

• Marketing and Communications Associate

  • Dec 2014 - Jan 2016

  Greater New York City Area • Raise greater brand awareness and campaign management • Produce and maintain company’s various social media platforms (Twitter, Facebook, LinkedIn) • Daily production of newsletters highlighting PR professionals using Eloqua, Symphony • Drive quality traffic and engagement to website using Google Adwords, Analytics, PayPerClick • Manage, edit, and oversee company blog using WordPress • Correspond and communicate with high-profile journalists and PR pros on daily basis • Help… Show more • Raise greater brand awareness and campaign management • Produce and maintain company’s various social media platforms (Twitter, Facebook, LinkedIn) • Daily production of newsletters highlighting PR professionals using Eloqua, Symphony • Drive quality traffic and engagement to website using Google Adwords, Analytics, PayPerClick • Manage, edit, and oversee company blog using WordPress • Correspond and communicate with high-profile journalists and PR pros on daily basis • Help plan and execute bimonthly company events • Interim Events Manager

• Media Specialist

  • Oct 2014 - Jan 2015

  Greater New York City Area • Provided and edited content for community news and company social media profiles • Managed company Twitter and provided social media analytics for marketing department • Continued Media Executive duties

• Media Executive

  • Sep 2013 - Oct 2014

  Greater New York City Area • Maintain the accuracy of the database through productive research (phone/email & face to face). • Communicate with editorial staff of various publications • Verify information for allocated newspapers and publications through telephone contact, desk research and meetings. • Help to support our PR clients across growing sectors and at various levels, by answering questions including via email and telephone



Weill Cornell Medicine

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Residency Coordinator

  • Jul 2013 - Oct 2013

  • Answering of telephone, general filing and archiving • Manage classified and confidential documents • Coordinate Residents’ paperwork, credentialing of all Residents • Write Grand Rounds announcements • Plan and schedule Grand Rounds weekly lecture series • Constant communication with other departments on Residents’ academic standing • Work with Program Director and Credential Analyst with office duties • Financial analyzing of invoices and payment requisitions



Sunset Park Business Improvement District

• Administrative Assistant

  • Mar 2013 - Jun 2013

  Brooklyn, NY • Community outreach • Planning of city-wide event Make Music New York within Sunset Park, Brooklyn • Coordinate with local artists and local business for planning of MMNY • Transferring paper files to electronic files • Updating and modifying local business database • Call local business to verify information for database • Distribute resources to local businesses • Social media (Facebook) • Answering of telephone, general filing and archiving • Designed weekly… Show more • Community outreach • Planning of city-wide event Make Music New York within Sunset Park, Brooklyn • Coordinate with local artists and local business for planning of MMNY • Transferring paper files to electronic files • Updating and modifying local business database • Call local business to verify information for database • Distribute resources to local businesses • Social media (Facebook) • Answering of telephone, general filing and archiving • Designed weekly brochures for special events Show less



New York Institute of Technology

• United States
• Higher Education
• 700 & Above Employee

• Administrative Assistant

  • Jul 2012 - Feb 2013

  New York, NY • Event planning • Helped successfully plan Water Conference in Beijing • Communicated with executives in large and small corporations for participation in conference • Tabled and greeted attendants at various conferences related to Cybersecurity and Engineering • Used social media such as LinkedIn and Facebook to advertise Water Conference • Recruited speakers and donors • Modified and edited various websites of the School of Engineering and Computing Sciences • Assisted… Show more • Event planning • Helped successfully plan Water Conference in Beijing • Communicated with executives in large and small corporations for participation in conference • Tabled and greeted attendants at various conferences related to Cybersecurity and Engineering • Used social media such as LinkedIn and Facebook to advertise Water Conference • Recruited speakers and donors • Modified and edited various websites of the School of Engineering and Computing Sciences • Assisted various (7-8) professors in the department on a daily basis • Attended meetings with deans, faculty, and student clubs • Answered telephone, scheduled appointments, general filing, scanning and archiving Show less



Olin Library

• Special Collections and Archive

  • May 2010 - May 2012

  • Re-archive and reorganize special collections (including Sheila Tobias collection) with special attention to detail.



Language Resource Center

• Lab technician

  • Sep 2008 - May 2012

  • Support students and faculty with technical issues related to Microsoft Word, Excel, PowerPoint, iMovie, iPhoto and Kalliope (an audio-recording program) in both Mac and PC's.



Students for Consent and Communication

• Leader

  • Sep 2008 - May 2012

  • Co-leader of Wesleyan University's SFCC • Spread resources to people about sexual assault and campus policies pertaining to it • Started productive conversations about enthusiastic consent. • Trained people in bystander intervention, propagating the administration-approved consent training. • Planned events and projects to raise awareness of sexual assault and consent issues.



Wesleyan University

• Higher Education
• 700 & Above Employee

• Orientations Leader

  • Aug 2010 - Sep 2011

  • Worked with Resident Advisors to mentor and guide students during International Student Orientation and New Student Orientation. • Helped manage informational forums and social events, including welcoming international students from airports, and working at arrival sites.



Wesleyan University, University Communications

• Communications Intern

  • May 2010 - Aug 2011

  • Documented and recorded invoices using FileMaker. • Planned and executed multiple projects using Adobe InDesign. • Edited Wesleyan Magazine, Class Notes spread • Exchanged and spread information throughout multiple department offices • Clerical duties (Filing, electronic filing)