Experience

Firebrand Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Copywriter and Senior Manager Content Marketing

  • Aug 2017 - Present

  Tech start-up clients include: Avi Networks, Emotiv, Everlaw, MapD, Nexient, Tascent • Content creation and management. • Messaging and positioning. • Campaign planning. • Integrated communications. • Digital marketing. • Copywriting. Tech start-up clients include: Avi Networks, Emotiv, Everlaw, MapD, Nexient, Tascent • Content creation and management. • Messaging and positioning. • Campaign planning. • Integrated communications. • Digital marketing. • Copywriting.



Stop Crime SF

• San Francisco, California, United States

• Executive Director

  • 2016 - Present

  We are San Francisco residents working to create a safe and sound city for all while supporting justice reforms. We believe safety and justice go together. We want public officials to keep everyone safe as they pursue needed police and prison reforms. We want to ensure dangerous and career criminals don’t reoffend — and support ways to help people from resorting to crime in the first place. We are San Francisco residents working to create a safe and sound city for all while supporting justice reforms. We believe safety and justice go together. We want public officials to keep everyone safe as they pursue needed police and prison reforms. We want to ensure dangerous and career criminals don’t reoffend — and support ways to help people from resorting to crime in the first place.



San Francisco Supervisor Campaign

• Campaign Manager

  • Jan 2020 - Nov 2020



San Francisco Examiner

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Columnist

  • Apr 2013 - Sep 2019

  Column about the people and policies of San Francisco has won six journalism awards. Column about the people and policies of San Francisco has won six journalism awards.



Doctor On Demand

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Senior Manager Content Marketing

  • Jun 2015 - Jan 2017

  • Developed direct-to-consumer, enterprise and business-to-business marketing content for telemedicine start-up. • Created editorial calendar and wrote copy for lifecycle marketing email. • Wrote ad copy for web banners, print posters and social media. • Produced how-to and promotional videos for social media and website. • Blog editor. Researched and wrote medical stories for consumer audience. Ghostwriter and editor for doctor-authored material. • Wrote blog posts for CEO. • Developed direct-to-consumer, enterprise and business-to-business marketing content for telemedicine start-up. • Created editorial calendar and wrote copy for lifecycle marketing email. • Wrote ad copy for web banners, print posters and social media. • Produced how-to and promotional videos for social media and website. • Blog editor. Researched and wrote medical stories for consumer audience. Ghostwriter and editor for doctor-authored material. • Wrote blog posts for CEO.



Out & Equal

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Associate Director of Communications

  • Apr 2014 - Jun 2015

  • Directed communication strategy for national non-profit dedicated to ending LGBT workplace discrimination in 29 states. • Wrote Op-Eds and letters published in New York Times, USA Today, Los Angeles Times and San Francisco Chronicle. Also placed quotes and feature stories in the same publications. • Wrote speeches, blog posts, social media posts, media alerts and marketing email. • Wrote and produced public service announcement video broadcast in major media markets. • Managed two staff members. Media-trained executive staff. • Managed editorial calendar, launch of new blog and content migration to new website.



Fenton

• Public Relations and Communications Services
• 100 - 200 Employee

• Consultant

  • 2011 - 2013

  • Provided strategic media analysis and counsel for clients and target audiences. • Developed messages. Created written and visual content. Directed video production. • Provided strategic media analysis and counsel for clients and target audiences. • Developed messages. Created written and visual content. Directed video production.



San Francisco Supervisor Campaign

• Campaign Manager

  • Nov 2011 - Nov 2012

  • Managed city council campaign that was endorsed by the San Francisco Chronicle with headline “The Right Stuff.” • Raised $100,000 with highest vote/dollar-spent ratio. Organized more than 100 volunteers. • San Francisco Chronicle said the campaign’s social media and website was “smart.” • Managed city council campaign that was endorsed by the San Francisco Chronicle with headline “The Right Stuff.” • Raised $100,000 with highest vote/dollar-spent ratio. Organized more than 100 volunteers. • San Francisco Chronicle said the campaign’s social media and website was “smart.”



ACLU

• United States
• Non-profit Organizations
• 700 & Above Employee

• Communication Strategist and Multimedia Producer

  • 2004 - 2010

  • Created video communication department that told stories for online audiences. Produced real-time content based on news cycle. Developed distribution strategies. • Designed national outreach campaign to find and vet plaintiffs for landmark court cases. • Focused on compelling stories to better win the court of public opinion. • Created video communication department that told stories for online audiences. Produced real-time content based on news cycle. Developed distribution strategies. • Designed national outreach campaign to find and vet plaintiffs for landmark court cases. • Focused on compelling stories to better win the court of public opinion.



PBS

• United States
• Media Production
• 700 & Above Employee

• Director and Producer

  • 2004 - 2007

  • Raised $500,000 through grant-writing and individual donors. Managed 10-person team. Led publicity and DVD marketing campaign that generated $1.2 million revenue. • Wrote essays about film published in USA Today and broadcasted on NPR. Film reviewed in publications nationwide and named “What to Watch” in Entertainment Weekly. • Won multiple film festival awards. • Raised $500,000 through grant-writing and individual donors. Managed 10-person team. Led publicity and DVD marketing campaign that generated $1.2 million revenue. • Wrote essays about film published in USA Today and broadcasted on NPR. Film reviewed in publications nationwide and named “What to Watch” in Entertainment Weekly. • Won multiple film festival awards.



Manning Selvage and Lee

• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Media Strategist

  • 2003 - 2004

  • Provided direction and strategic overview for accounts in healthcare, education, nutrition and entertainment industries. Conducted client meetings and new business presentations. • Researched, planned and developed comprehensive media relations programs. • Led media and spokesperson trainings. • Pitched a variety of national and local media on behalf of clients and maintained key media contacts. Wrote press releases, Op-Ed essays, strategic media plans and materials. • Provided direction and strategic overview for accounts in healthcare, education, nutrition and entertainment industries. Conducted client meetings and new business presentations. • Researched, planned and developed comprehensive media relations programs. • Led media and spokesperson trainings. • Pitched a variety of national and local media on behalf of clients and maintained key media contacts. Wrote press releases, Op-Ed essays, strategic media plans and materials.