Experience

Instar - Employer Branding Agency

• Estonia
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager

  • Nov 2022 - Present

  Instar covers the whole Employer Branding lifecycle - from research to brand activation. Our clients are Human Resources and Employer Branding Managers from the private and public sectors. My main responsibilities currently are: → Project management of Employer Branding concepts: • internal and external surveys, research and benchmarking analysis • executing focus group interviews with employees • preparing strategy day workshops, workgroup meetings and action plans for top management • creative writing: employer stories, value propositions, slogans • creating concepts for campaigns, job ads, career pages, videos, and social media → Project planning for surveys, employer branding and recruitment marketing campaigns → Client relations and business development → Co-operation with freelancers and partners → Event project management for our conferences and seminars Show less



AS Framm

• Estonia
• Wholesale Building Materials
• 1 - 100 Employee

• Human Resources Manager

  • Aug 2019 - Nov 2022

  In Framm we are creating a better tomorrow using a dignified and durable material - concrete. My role here is to design the organisational culture. More specifically - creating a coherent corporate culture among about 400 multicultural employees in 4 different locations. I am responsible for number of assignments, for example my main goal is to develop employer brand model, recruit the right employees, motivate all our fantastic employees, develop their skills and make sure they come to work with a smile on their faces, committed and ready for action. Show less



Maru Metall AS

• • Jul 2016 - Aug 2019

  Started working in Maru Metall AS as a HR specialist but soon gained much needed skills to get promoted to a HR Manager with one assistant. I was responsible for two companies - Maru Metall AS and MDSC Systems OÜ. (110 employees altogether)Developed all the HR policies and documents (including GDPR), occupational safety programs, practised different recruitment techniques, also being responsible for employer branding.

• • Apr 2013 - Jun 2016