Experience

Blackbough Swim

• Philippines
• Apparel & Fashion
• 1 - 100 Employee

• Website Associate

  • Dec 2022 - Present



SSI Group, Inc. Careers

• Philippines
• Retail
• 100 - 200 Employee

• Associate Merchandise Manager - Tory Burch

  • Nov 2021 - Mar 2022

  • overall brand management of Tory Burch boutiques in the Philippines• implementation of local merchandising and marketing plans from the global brand strategy• day-to-day communication with brand principalsMerchandising• assisted the Merchandise Manager in planning, ordering, pricing, and distribution• monitored and consolidated merchandise• acted as the liaison of the store and the merchandising team• prepared sales reports, monthly quotas, and competitor analyses• conducted store visits and product knowledge training for store staff• performed administrative tasks for the brand as neededMarketing• planned and implemented the 360 marketing campaign of the brand• strategized digital marketing campaigns for social media, email marketing, and MMS• managed and updated the brand e-catalogue (toryburch.ph)• developed marketing communication budget• organized selling events, activations, external partnerships, public relations, fashion advertorials, and other marketing activities• established the VIP program to increase brand loyalty

• Merchandise Assistant - Tory Burch

  • Nov 2018 - Nov 2021



TBWA\SMP

• Philippines
• Advertising Services
• 100 - 200 Employee

• Account Management Intern

  • May 2017 - Jul 2017

  • generated creative reviews and digital campaign audits for assigned brands • analyzed advertising campaigns in online and offline platforms for competitive analysis reports • generated creative reviews and digital campaign audits for assigned brands • analyzed advertising campaigns in online and offline platforms for competitive analysis reports