Experience

Retter.io

• Türkiye
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Operating Officer

  • Feb 2020 - Present



Öğrenci Dostları Derneği

• Türkiye
• Non-profit Organizations

• Board Member

  • May 2018 - Present



Hitit

• Türkiye
• Software Development
• 300 - 400 Employee

• Product Manager

  • Mar 2019 - Feb 2020

  Responsible from Airline Loyalty & CRM Products Worked with PIA, Air Bahamas, Nouvel Air, Air Namibia, Fly Arystan, Air Tanzania, KamAir. Responsible from Airline Loyalty & CRM Products Worked with PIA, Air Bahamas, Nouvel Air, Air Namibia, Fly Arystan, Air Tanzania, KamAir.



Ketchup Loyalty Marketing

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Loyalty Strategy Consulting Unit Lead

  • Oct 2017 - Jan 2019

  With the accomplishments of the department, Ketchup Loyalty was listed among the globally recommended vendors in "Vendor Landscape: Customer Loyalty Solutions" report by Forrester in 2017.My role was to deliver a full suite of tools, partners, and services to support the large and complex loyalty program and marketing needs of large enterprises. Services include strategy and design, campaign and offer management, segmentation and analytics, fulfillment, and operational support.- Direct report to COO- Leading a team of 4 members (1 data analyst and 3 associate consultants)- Responsible for 6 different projects in various industries which includes:o QSR: Designed and implemented an umbrella loyalty program scheme applicable across +1.000 restaurants and 6 brandso Private shopping: Designed, piloted and implemented a loyalty program scheme for one of the key players in the industryo Automotive: Designed a loyalty program scheme for the market leader, premium segment distributoro Insurance: Conceptual and financial design of a loyalty program scheme for one of the key players in the life & pension industry which was piloted successfully.o Construction, energy supply and mining equipment: Designed a digital U-Turn project for the end-customers and hard benefit distribution scheme.- Responsible for P&L responsibility of the business unit with realized x-sell targets Show less

• Senior Consultant

  • Oct 2014 - Sep 2017

  - Leading a team of 2 members- My portfolio covered the below projects:o Market leader pizza delivery chain in Turkey: Conceptual, financial, technical design and implementation of a loyalty program which included a new business model with 96% prediction power and increased customer purchasing frequencies by 25% in a year. Managed the API based on-premise loyalty engine project which was provided by a group company to client. o Market leader inter-city bus operator owned by private equity: Conceptual and financial design of a loyalty program, requirements documentation, pre and post tender management and implementation of CRM, BI and loyalty infrastructures. Re-vamped one of the largest loyalty programs in Turkey and managed the go to market process. Project succeeded with an increased frequency by 30% in 3 quarterso Major techno-market retailer in Ukraine: Conceptual, financial design and detailed data analyses for a vendor based loyalty program.o Major bank in Ukraine: Conceptual and financial design of a long term rewarding platform to increase activeness of salary customers debit card usage.o Major bank in the Kingdom of Saudi Arabia: Retention program and churn algorithm development. - Responsible from business development activities of the Eastern Europe office located at Kiev, Ukraine and project P&L’s Show less

• Account Manager & Consultant - Telco Services

  • Oct 2010 - Sep 2014

  - Managed a team of 2, mentored and oriented a team of 9 members.- Designed & managed Vodafone Turkey’s segment specific loyalty programs & strategies.- Successfully launched & executed projects are listed as below:Avantaj Cepte Mobile Loyalty Platform (Mobile app. based customer loyalty platform which reached to >2Mio downloads)Red Loyalty Club for High Value CustomersFreeZone Loyalty Club (Youth base)Karakartal Community Program (Sports-fan community)Kırmızı Avantaj Loyalty Program (Mobile campaign platform for mass segment)- Other projects:Danino Loyalty Program, a project for Danone Turkey which encouraged members to share maternity specific content and consume Danino more frequently- Worked for 1,5 years as the on-site project/account manager at Vodafone Turkey premises Show less



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Marketing Intern

  • Aug 2009 - Sep 2009

  Sales Research and Reporting Assisted the Marketing Team on their day to day routine Sales Research and Reporting Assisted the Marketing Team on their day to day routine



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing intern

  • Jul 2009 - Aug 2009

  Project team member for point of sales appliances innovation projects Project team member for point of sales appliances innovation projects



Coca-Cola CCI

• Türkiye
• Food and Beverage Services
• 700 & Above Employee

• Sales development intern Turkey

  • Jul 2008 - Aug 2008

  Field visits, competitive analysis and assisted the Local Dealers Preseller Team on their daily routine (Sales, Order Collection, POP appliances) Field visits, competitive analysis and assisted the Local Dealers Preseller Team on their daily routine (Sales, Order Collection, POP appliances)