Experience

Healthy Programmatic
• Germany
• Advertising Services
• 1 - 100 Employee
• Programmatic & Data Strategy Director

  • Jun 2021 - Present

WEFRA LIFE
• Germany
• Advertising Services
• 1 - 100 Employee
• Member Of The Management Board

  • Jun 2021 - Present

2hearts
• United States
• Non-profit Organizations
• Community Member

  • Jan 2021 - Present


dentsu X

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Head Digital

  • Jan 2021 - May 2021

• Group Head Programmatic Europe

  • Jul 2019 - May 2021

  • Overseeing and functionally leading the programmatic operation in 9 European markets• Integration of the programmatic strategy into the overall media strategy of the clients• Carrying out AdTech discussions with global partners (DSP, DMP, CDP, DCO)• Challenging internal partners and clients to make data-driven decisions



Amnet Programmatic Experts for Dentsu Aegis Network

• Head of Programmatic Activation

  • Feb 2018 - Jun 2019

  • New ad tech implementation and integration (DMPs, DSPs, DCOs)• Translating business requirements into technical requirements for DMP implementation, data taxonomy configuration and digital tracking; audience targeting practices and audience-first thinking within campaigns.• Maintaining relationships with partners/vendors• Taking an active part in business development and improve the cooperation within the organization• Organizing and coordinating programmatic operations in ways that ensure maximum productivity and deliver business goals• Supervising the work of employees and provide feedback, training, and counsel to improve efficiency and effectiveness Show less

• Programmatic Team Leader

  • Feb 2016 - Feb 2018

  • Taking lead in programmatic strategy preparation• Quality assurance of programmatic campaigns in terms of setup, optimization, pixel strategy• Coaching and training the team with professional advice• Setting up Data Management Platform and data collection strategy• Managing the programmatic activities of key clients Keyclients:GM, IKEA, Mondelez, Peugeot-Citroen

• Programmatic Trader

  • Feb 2015 - Jan 2016

  • Campaign building and tracking across multiple platforms (DBM, AppNexus, Turn, MediaMath, Adelphic, Strikead) with the integration of Amnet Audience Center (Data Management Platform of Amnet Group). • Building data collection strategies via DMP technologies to seize 1st and 3rd party data in order to actualize data-driven campaign delivery.• Managing data partnership communication with well-known publishers to stimulate the growth of programmatic in the rapidly emerging Turkish marketMajor Clients; Coca-Cola, GM, Microsoft, adidas, Lego, Decathlon, Intercity, Pirelli, Hotpoint, Mattel, Eczacibasi, Pinar, Is Bank. Show less


iProspect
• Advertising Services
• 700 & Above Employee
• Performance Marketing Trainee

  • Jan 2015 - Feb 2015