Experience

Hepsiburada (NASDAQ: HEPS)

• Türkiye
• Technology, Information and Internet
• 700 & Above Employee

• Seller Experience Manager

  • Sep 2021 - Present



FLORMAR

• Türkiye
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Sales Manager

  • May 2019 - Sep 2021

  • Managing Flormar, a brand of Groupe Rocher, by brand mono stores, beauty or department stores through partners in Asia and Pacific countries by setting annual targets in accordance with the group strategy.o E-Commerce oriented sales in China in both cross-border and domestic trade but especially in TMall Global in 2019 & 2020. Continuously analyzing data to capture and target consumer need states precisely.o Partnership with the biggest retailer in India, reaching up to 130 offline POS in 2020 in two years. o Online project during Covid period to reach out shifting sales habits from offline to online in Indonesia. • Developing and improving sales and category management by analyzing KPI and controlling trade budget both in retail and wholesale channels with full P&L accountabililty. • Managing portfolio and competitor segmentation in order to establish effective brand positioning and proper category management. • Keeping ownership of the penetration through partners with variety of business models.• Having a direct reporting team member.



Eczacıbaşı Tüketim Ürünleri

• Türkiye
• Manufacturing
• 500 - 600 Employee

• Sales Manager (Domestic & International)

  • Nov 2018 - May 2019

  • Medical product potfolio sales transformation; led the transition period of medical products from consumer division to Away From Home division. o Managed accounts with a range of customers in AFH channel.• International sales; led the transition period of AFH product portfolio to be sold only from AFH division of the company.o Having continued developing business at AFH company of Eczacibasi in export sales.

• Senior International Sales Specialist

  • Nov 2016 - Nov 2018

  • Demonstrated Go to Market strategy for leading brands; Selpak, Solo, and Silen. • Managed Sales & Trade Marketing in the international markets including countries from Asia-Pacific, CIS and America. o Achieved total 40% growth in 2018 compared to 2017.• Established and improved market results of Selpak in the international markets while supporting the strategy and marketing.o Had Nielsen market share growth from 12.4% to 13.0% between 2016 & 2019 in Ukraine. o Led a project management of e-commerce experience in digital channel by using Selpak brand which received 5% share in distributor sell-out in 4 months.o Initiated Consumer & PL projects for USA & Costa Rica markets. • Managed all BTL and collaborated ATL activities while bearing responsibility of sales and trade marketing. o Delivered more than 6% EBITDA savings by portfolio rationalization and productivity increase both in channel and activity dynamics.o Product management; developed markets or initiated higher results by launching and relaunching products until the time the products are successfully positioned at various sales points.

• Trade Marketing Specialist & Key Account Manager

  • Jul 2014 - Nov 2016

  • Led a team consisting various departments in order to present hollistic point of view to 3M top Management.• Direct management of Key Accounts including, Migros, Carrefour, Cagdas, Cagri, Kipa. • Successfully defined and executed in-store master plan and brand strategy through each channel; modern, trade, pharma and e-commerce in order to increase sales and profitability. • Direct responsibility for overal campaigns & promotions of the category.• Led implementing 4P strategy and tactics, identified and executed channel strategies. • Continuous analysis of Shopper Insight to achieve in-store excellence through all channels. • Developed channel specific ideas and promotions and setting pricing strategy that fits with the brand positioning. • Achieved a sustainable growth and hit sales targets by successfully managing the sales team for all 3M brands; Scotch Brite, Nexcare, Command, Scotch and Post-it. o Achieved 15% sales growth in Traditional Trade by increasing market share and distribution in accordance with Nielsen. o Achieved 10% sales growth in Modern Trade by delivering successful Migros & Carrefour promos. • Managed Uni Brand (including Uni Baby, Uni Wipes), Heinz, and Bahlsen Food.o Managed UNI promos with successfully created on-pack activities. o Managed Heinz Ketchup & Mayo combo-packs as Traditional Trade distribution plan.o Managed Bahlsen launch at Migros (NKA) with 30% growth achievement vs OP in one year.• Had control of the Trade Marketing and operating budget; distributor plans, local key account activities, modern trade marketing support. o Increased 4% ROI effectiveness by effective utilization both in modern and traditional channels as well as Key Account CRM management. o Had POP materials produced and distributed to the organized point of sales. o Had In-Store placements, display materials according to the positioning plans.



pladis Global

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category Specialist

  • Jan 2013 - Jul 2014

  • Managed all export operations and various domestic channels of confectionery products in biscuit and cake categories.o 10% growth in Biscuits Export Sales.o SKU re-organization for European countries led 2% productivity growth in all three Biscuit & Cake factories in Turkey.• Cooperated with R&D, Production, Marketing, Planning and Category in order to develop/launch products.• Monitored and analyzed channels and developed strategies that increased department profitability with various ERP tools.• Improved department and category effectiveness by innovative workshop and projects. o Decreased cost studies from 27 days to 12 days with the collaboration of Pricing, R&D, Marketing and Sales departments.



Ball State University

• Higher Education
• 700 & Above Employee

• Graduate Assistant of Marketing and Management Department

  • Aug 2010 - Dec 2011

  • Assisted the Miller College of Business Marketing and Management Department by marketing; conducting research on different topics, developing long term strategies, coordinating meetings between the department professors and companies which run in Indiana on various projects: Planning & Organisation• Participated in Dean of Miller College of Business on Dean’s Student Advisory Council: Networking• Assisted the Student Services Advisor of Miller College of Business on MBA Association: Teamwork.• Contributed to the Chamber Survey, a collaborative work of the Department of Marketing and Management and Muncie Delaware County Chamber of Commerce: B2B Study• Organized and prepared a country based business brief for U.S. Export Performance Survey: Project Management



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Key Account Intern

  • Oct 2008 - Jul 2009

  • Monitored and analyzed daily, monthly and quarterly sales and marketing reports.• Prepared market analysis projects for Johnson & Johnson and competitor products.• Developed and organized events to understand consumer & customer needs.• Deployed the study of ATL & BTL spending and controlling utilization.

• Purchasing Department Intern

  • Jul 2008 - Oct 2008

  • Delivered long term purchasing plans and reports for the Pharmaceutical Company.• Organized purchasing events and meetings in terms of determining the most effective products by analysing budget and product forecasts.• Presented studies and presentations according to quarterly and yearly purchasing plans.