Experience

Turkish Women NFT

• Türkiye
• Technology, Information and Media
• 1 - 100 Employee

• Co-Founder

  • Jun 2022 - Present



Soho House & Co

• United Kingdom
• Hospitality
• 700 & Above Employee

• Member

  • Dec 2021 - Present



The May Agency

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Jan 2021 - Present



Touristica

• Türkiye
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing Manager

  • Jun 2017 - Apr 2021

  Responsible for total P&L, Revenue, Subscriptions, Listings, Traffic and Brand Mng. With Corporate and Consumer Marketing (Revenue Mng, Acquisition and Retention), BI (Pricing, Reporting, Cust. Analitics, Marketing Research, Big Data), Online Marketing (SEO, SEM, Dgt.Adv.) Brand & Communication Management (Media, MarCom, CorpCom, Social Media) units. Developing strategic marketing and activity plan that maximizes sales opportunities in the market; Established Marketing Team of 8 people Optimizing CPC, CPA, CPS based campaigns to obtain higher revenue and profit. Managing integration process of Trivago, HotelAds and Neredekal meta-search channels and bridging between partners and IT department. Web Site Optimisation Managing content strategies including social media, websites and creatives. Analysing the KPIs by deeply working on Analytics Involving in offline marketing activities such as TV and Outdoor ads Online & offline PR management Agency management Budget management Business development according to needs Business Achievements: Built agency environment and marketing team (Managing A 10 people team) Achieved 45% revenue growth in 1 year. Taking a role at building new Touristica web site. Achieved 120% increase online sales growth in 1 year. Successful relaunch of brand, including new website launch Successful relaunch of web site Succesful integration of GTM and Analytics to the website Succesful integration of Trivago API Succesful relaunch of 2018 Early Booking Campaign Show less



Metglobal

• Türkiye
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Executive

  • Feb 2015 - May 2017

  Planning 360 marketing activations regarding important launches and newness for categories in the area of responsibility in order to push sales. Creating tools to create customer pull and representative push for these categories. Contributing to Tatil.com brand image and awareness with strong 360 activations including communication. Performing post analysis of local activations Develop & execute marketing communication platforms with the unique communication strategies driven by the target consumers and communicating these to the target consumers based on key brand and marketing strategies. Managing all digital marketing activities such as SEM, SEO, display,Meta Search Engine, affiliate, retargeting, CRM, e-mail marketing and social media Agency management Budget and forecast management PR management(online&offline) Managing in offline marketing activities such as TV ad and outdoor ads. Developing seasonal online and offline marketing strategies for tatil.com brand with the objective of increasing brand awareness, generating traffic and revenue Executing and implementing tactical plans within specific strategic objectives, while ensuring brand alignment and synergy with seasonal marketing plans on all channels Implementing marketing strategies and ATL/BTL advertising campaigns for Tatil.com Developing new communication platforms, new campaigns and co-marketing projects Executing media buys of various online deal structures including CPA and PPC. Affiliate Networks Management (Adtriplex,Reklamaction,Lyoness,GO,Kwanko) Performance Based Web Affiliates Management Target Oriented & Performance Based Program Management ROI Based Program Management Meta Search Engines Integrations( Deal-Integration-Test-Publishing) -(Tripadvisor,Trivago,Hotelscombined,Neredekal.com,Kayak.com) Meta Search Engine Performance Management (Tripadvisor,Trivago,Hotelscombined,Neredekal.com,Kayak.com) XML feed affiliates setup and performance management (Bavul.com + 55 Others) Show less



Reklamport Digital Ad Solutions

• Istanbul, Turkey

• Digital Media Planner

  • Sep 2013 - Jan 2015

  Digital media planning and buying Social media planning management Digital media marketing management Performance marketing management Measuring and analyzing digital media ads. Marketing solutions and recommendations Responsible for the digital media planning, buying and operating the publishing & reporting process of the brands below: Turkcell, THY, Mercedes, Samsung Electronics,Novartis, NG Güral Hayat Kimya, Dumankaya İnşaat, Günsal Saat, Raymond Weil Watches, Lacoste Watches, + 25 Other) Adserver Key Account Manager THY, Borusan Group, Mondelez , Vivaki Media Group, Digiturk, Bilyoner , + 20 Other Adserver Service, Analysis and Reporting (THY, Borusan Group, Novartis, Samsung Electronics, Mondelez, Starcoım Media West Group, Digiturk, Bilyoner , + 30 Other Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Customer Service Specialist

  • Nov 2012 - Sep 2013

  - Inventory replenishment - Delivery to our warehouse operation - Storage occupancy preparation od the report - Preparation of inventory aging report - The creation of purchase orders - Disclosures about the level of service to channel breakdown, the preparation of reports(CCFOT-Customer Case Fill On Time) - Inventory replenishment - Delivery to our warehouse operation - Storage occupancy preparation od the report - Preparation of inventory aging report - The creation of purchase orders - Disclosures about the level of service to channel breakdown, the preparation of reports(CCFOT-Customer Case Fill On Time)



Güral Structure Group

• Ataşehir/İSTANBUL

• Production And Planning Manager

  • Jun 2011 - Jul 2012

  -Production of air filter for passenger cars -Carrying out stock control -Creating product cost -Make quality control -Orders brought by sales channel to start production -Implementation of quality management sysytem and process should follow -The realization foreign corrospondence -Production of air filter for passenger cars -Carrying out stock control -Creating product cost -Make quality control -Orders brought by sales channel to start production -Implementation of quality management sysytem and process should follow -The realization foreign corrospondence



Güral Structure Group

• Ataşehir/İstanbul

• Assistant of Production and Planning Manager

  • Aug 2010 - Dec 2010

  Production of air filter for passenger cars -Production planning to the administrator of the helpfulness -Orders brought by sales channel to the start production Production of air filter for passenger cars -Production planning to the administrator of the helpfulness -Orders brought by sales channel to the start production



GURAL STRUCTURE GROUP

• Istanbul, Turkey

• Assistant of Sales Manager

  • Mar 2010 - Aug 2010

  -Plasterboard System Application for Construction Project -Gypsum, plaster decoration production have done and follow- up projects, -Hotels, hospital and shopping mall construction sites there be interviews with project managers -Involved in the project, according to the type of wall roof types of proposals, preparation of detailed price -Material Planning -Presence of Supplier -Construction quality and management representation made -Plasterboard System Application for Construction Project -Gypsum, plaster decoration production have done and follow- up projects, -Hotels, hospital and shopping mall construction sites there be interviews with project managers -Involved in the project, according to the type of wall roof types of proposals, preparation of detailed price -Material Planning -Presence of Supplier -Construction quality and management representation made