Client Lead

• Oct 2020 - Present

As a client lead my main responsibilities lays within project management. I am responsible for leading the customer team containing a Media Manager, Digital Development Lead, and Media Specialists. I’m responsible for the overall media strategies with budget recommendations across all channels, offline and online. I coordinate and drive the marketing strategy for about five-six clients, two of them are Nordic assignments with business in Sweden, Norway, Denmark and Finland.The majority of my clients have a performance focus with conversion strategies. For my performance clients I’m working data-driven with a focus on conversion rate optimization and ensuring positive ROI/ROAS.

Digital Planner

• Sep 2017 - Oct 2020

As a digital planner, I was responsible for delivering the best advice to our customers regarding digital media. In the role as a digital planner, I had a close collaboration with the Client Manager, Digital Strategist, and Campaign Manager.• Transforming overall strategy into digital tactic campaigns. Responsible for planning and implementation of digital media campaigns (display, programmatic, Facebook, Instagram, LinkedIn, SEM) The campaign planning also included negotiations with media suppliers and other stakeholders. • Responsible for analyzing data in final campaign reports, add insights and recommendations and present it to the client. • Planning and execute measurement plans and providing insights about the customer journey based on analysis of quantitative and qualitative data and behaviors.

Digital Campaign Manager

• Sep 2015 - Sep 2017

• Responsible for booking and continuously monitor my clients campaigns.• Responsible for material specifications and material management.• Execute campaigns set-ups in ad serving systems such as Adform and Google DCM.• Monitor site measurement and troubleshooting.• Use the various ad serving systems to extract statistics and data for campaign follow-ups.

Media Planner

• 2014 - 2015