Experience

Caixin Media

• China
• Online Audio and Video Media
• 1 - 100 Employee

• Senior Strategy Planner of Integrated MKT Department

  • Mar 2020 - Present

  Senior Strategy Planner of Integrated MKT Department, Caixin MediaResponsibilities:- Created content-based branding strategies for B2B & Auto brands to broaden their business and influence- Integrated multiple media forms and KOL resources to generate new content IP with hot trendy topics- Planned and implemented Caixin branding events, such as Caixin Let’s Talk, Caixin Stand Up Show- Took the lead in projects management, capable of foreseeing and managing inherent risks, excellent cross function communication and co-working skill-set to guarantee projects delivered on quality. - Assisted supervisor to improve skills of teammates, especially in proposal planning and PM, by contributing practical advice and one-on-one instruction to build up the team’s ability to work efficient Show less

• Executive Director of Video&Audio Department

  • Jul 2018 - Mar 2020

  Caixin Media| Video& Audio DepartmentResponsibilities: - In charge of managing the business team’s daily operations, including improving skillsets of team members, overseeing their day-to-day tasks, and motivate them to achieve goals- Integrating trendy content and forms to optimize video & audio productsProvided strategies and training to sales force to help them have a better logic for marketing products- Led the team to execute projects in a more professional and efficient way, oversaw the full-cycle of projects by making proper decisions and solving problems on time to ensure projects were delivered on quality- Be responsible for accomplishing annual sales KPI target of department by working with sale force, met annual sales KPI targets in 2019, which was 30% rise compared to 2018’s Show less

• Senior Business Planning Manager

  • Nov 2015 - Jul 2018

  Responsibilities: - Developed business plan with branding strategy to meet clients’ needs Managed and executed projects with cross function teams (14-18 projects per year)- Deeply involved MKT events of department, such as planning of exhibitions and events- Worked with Technical Team to develop page Ads on Caixin Video Channels- Maintained good business relationship with clients and agencies